Bacon is cultured and ugly fruits are becoming big business

Bacon is cultured and ugly fruits are becoming big business

By
Arman Anatürk
July 24, 2020

In This Week In Food, it's been a big week for alternative meat as we spotlight cultured bacon and 3D printed KFC, AgriFood funding is skyrocketing as we count 13 funding rounds closed and ugly fruits and veg are becoming big business.

Thanks to everyone who voted on the first batch of products on FoodHack Discovery! After 200+ sign-ups, and 350+ votes we have our top products 5 products of the week, congrats to:

1️. Yamo, oat-based yogurt for kids
2. Hempfy, hemp chewing gum
3. Patch organics, pumpkin seed milk
4️. Mycorena, mycoprotein Swedish meatballs
5️. Plantcraft, plant-based pepperoni

From plant-based parmesan to immunity-boosting chewing gum (yes, really) check out and vote on next week's contenders 🔍

Futuristic meat has had a big week 🥓

Higher Steaks, a U.K.-based alternative meat startup, has managed to create both bacon and pork belly from a mixture of lab-grown cells and miscellaneous plant products, proteins, fats, and starches.

  • Million-dollar bacon: Whilst the bacon-free-bacon is unlikely to hit stores any time soon as the production cost is still thousands of British Pounds per kilo 💸, co-founder Benjamina Bollag hopes to see their product in premium restaurants in the next 2 to 3 years and in supermarkets in around 5 years' time.
  • A leap in the right direction :This comes at the week as Mosa Meat announced they'd be able to achieve an 88x reduction in the cost of the growth medium for their lab-grown meat. The team has made a lot of progress from its $300k hamburger back in 2013 but still off from its goal to compete with Big Mac prices.


Meanwhile in Russia, KFC announced that they're working with a Russian 3D bioprinting firm, to 3D print cell-based chicken nuggets (i.e. cells grown in a bioreactor).

Source: Higher Steaks | UK based alt-meat startup


Weekly Digest

  • 🇮🇳 Influential Bollywood Stars Genelia & Riteish Deshmukh announce the launch of their vegan meat brand, Imagine Meat. The company will create tailor-made dishes for the Indian palate such as kebabs, biryanis and curries.

  • 💰Quarter Mil, The Not Company, Latin America’s leading contender in the plant-based meat and dairy substitute market, is about to close on an $85 million round of funding that would value it at $250 million, according to sources familiar with the company’s plans.

  • 🥛 The dairy giant, Chobani, is introducing a Probiotic range, a fruity plant-based beverage, and Chobani Complete, a lactose-free Greek yogurt high in protein and with no added sugar.
  • 🐜 Beautiful spaces for little creatures. Exofood farms and sells insects on-site in this futuristic-looking shop and laboratory in Bangkok. Initially, insects will be sold as feed for exotic pets, but they aim to sell insects to humans for protein consumption.

  • 🙌 Meet the 20 scaleups joining EIT Food's RisingFoodStars program - from cultured fats and printed steaks to cloud-based digital marketplace for the agrifood sector and more.
  • 🔍 Always watching Amazon will use its self-checkout Dash Carts to study the shopping paths of customers as they shop aisles of its forthcoming Fresh stores. This data not only informs the optimal floorplan, but can maximize what Amazon charges brands for shelf space.

  • CP Pro 70. Switzerland’s largest retailer, Migros, has announced the launch of world’s first line of dairy-free chickpea yogurts, incorporating InnovoPro’s chickpea protein CP Pro 70.

  • 🥤From dosage to price 5 things holding thc-infused beverages back from mainstream adoption.
  • 🍟 Cravings The food Americans are craving most during the pandemic? It's not healthy immune-boosting meals or plant-based dishes - it's chicken sandwiches.

  • 📈What's up: Whipped coffee. Seriously. Made from Instant coffee, sugar, hot water and milk this frothy, foamy, caffeinated concoction is trending. And new brands are launching in the wake. Want the more upscale version of this? The Greek's have it down.
  • 📉 Whats down: Of all the businesses struggling right now, restaurants are faring the worst. Of the ~26,000 restaurants that have closed since March 1, more than 60% have done so for good.

Source: Misfits Market

Ugly fruits and veg is becoming big business 🍆

This week Misfits Market, which sells "ugly" or somewhat unfortunate-looking (but still perfectly edible) organic produce announced a massive $85M series B to deliver "Always fresh, sometimes normal" fruit to your door.

Why customers love them:

  • Cheaper than stores: Misfits' mishappen goods can be up to 40% cheaper than grocery store prices, since stores can't (or won't) sell them.
  • Save food, stop waste: According to Misfits, 40% of all produce harvested in the US goes to waste. The company boasts 40 million pounds of produce saved to date (that could have gone to a landfill).


The company has seen a 400 percent increase in demand in the last three months as a result of COVID-19 and customers can't seem to get enough.

Looking ahead Misfits wants to expand its biz to a wider audience and to do that, it's increasing its "imperfect" offerings to products like: olive oils with upside-down labels and nut butters with invallid sell-by dates.

See similar players like Imperfect Foods ($72M Series C), ODDBOX ($3.5M Series A) for their sustainable fruit and veg delivery and OLIO the food sharing app with $11M raised and 2m users.

New in Funding

Written by
Arman Anatürk

Lived across North America, Europe and Asia, leading to my questionable cooking style. Jumped two feet forward into the startup world in 2013, and haven't looked back since. Always on the hunt for the next story or inside scoop to cover - email me or connect on LinkedIn.

Become a FoodHack+ member to get unlimited access

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In This Week In Food, it's been a big week for alternative meat as we spotlight cultured bacon and 3D printed KFC, AgriFood funding is skyrocketing as we count 13 funding rounds closed and ugly fruits and veg are becoming big business.

Thanks to everyone who voted on the first batch of products on FoodHack Discovery! After 200+ sign-ups, and 350+ votes we have our top products 5 products of the week, congrats to:

1️. Yamo, oat-based yogurt for kids
2. Hempfy, hemp chewing gum
3. Patch organics, pumpkin seed milk
4️. Mycorena, mycoprotein Swedish meatballs
5️. Plantcraft, plant-based pepperoni

From plant-based parmesan to immunity-boosting chewing gum (yes, really) check out and vote on next week's contenders 🔍

Futuristic meat has had a big week 🥓

Higher Steaks, a U.K.-based alternative meat startup, has managed to create both bacon and pork belly from a mixture of lab-grown cells and miscellaneous plant products, proteins, fats, and starches.

  • Million-dollar bacon: Whilst the bacon-free-bacon is unlikely to hit stores any time soon as the production cost is still thousands of British Pounds per kilo 💸, co-founder Benjamina Bollag hopes to see their product in premium restaurants in the next 2 to 3 years and in supermarkets in around 5 years' time.
  • A leap in the right direction :This comes at the week as Mosa Meat announced they'd be able to achieve an 88x reduction in the cost of the growth medium for their lab-grown meat. The team has made a lot of progress from its $300k hamburger back in 2013 but still off from its goal to compete with Big Mac prices.


Meanwhile in Russia, KFC announced that they're working with a Russian 3D bioprinting firm, to 3D print cell-based chicken nuggets (i.e. cells grown in a bioreactor).

Source: Higher Steaks | UK based alt-meat startup


Weekly Digest

  • 🇮🇳 Influential Bollywood Stars Genelia & Riteish Deshmukh announce the launch of their vegan meat brand, Imagine Meat. The company will create tailor-made dishes for the Indian palate such as kebabs, biryanis and curries.

  • 💰Quarter Mil, The Not Company, Latin America’s leading contender in the plant-based meat and dairy substitute market, is about to close on an $85 million round of funding that would value it at $250 million, according to sources familiar with the company’s plans.

  • 🥛 The dairy giant, Chobani, is introducing a Probiotic range, a fruity plant-based beverage, and Chobani Complete, a lactose-free Greek yogurt high in protein and with no added sugar.
  • 🐜 Beautiful spaces for little creatures. Exofood farms and sells insects on-site in this futuristic-looking shop and laboratory in Bangkok. Initially, insects will be sold as feed for exotic pets, but they aim to sell insects to humans for protein consumption.

  • 🙌 Meet the 20 scaleups joining EIT Food's RisingFoodStars program - from cultured fats and printed steaks to cloud-based digital marketplace for the agrifood sector and more.
  • 🔍 Always watching Amazon will use its self-checkout Dash Carts to study the shopping paths of customers as they shop aisles of its forthcoming Fresh stores. This data not only informs the optimal floorplan, but can maximize what Amazon charges brands for shelf space.

  • CP Pro 70. Switzerland’s largest retailer, Migros, has announced the launch of world’s first line of dairy-free chickpea yogurts, incorporating InnovoPro’s chickpea protein CP Pro 70.

  • 🥤From dosage to price 5 things holding thc-infused beverages back from mainstream adoption.
  • 🍟 Cravings The food Americans are craving most during the pandemic? It's not healthy immune-boosting meals or plant-based dishes - it's chicken sandwiches.

  • 📈What's up: Whipped coffee. Seriously. Made from Instant coffee, sugar, hot water and milk this frothy, foamy, caffeinated concoction is trending. And new brands are launching in the wake. Want the more upscale version of this? The Greek's have it down.
  • 📉 Whats down: Of all the businesses struggling right now, restaurants are faring the worst. Of the ~26,000 restaurants that have closed since March 1, more than 60% have done so for good.

Source: Misfits Market

Ugly fruits and veg is becoming big business 🍆

This week Misfits Market, which sells "ugly" or somewhat unfortunate-looking (but still perfectly edible) organic produce announced a massive $85M series B to deliver "Always fresh, sometimes normal" fruit to your door.

Why customers love them:

  • Cheaper than stores: Misfits' mishappen goods can be up to 40% cheaper than grocery store prices, since stores can't (or won't) sell them.
  • Save food, stop waste: According to Misfits, 40% of all produce harvested in the US goes to waste. The company boasts 40 million pounds of produce saved to date (that could have gone to a landfill).


The company has seen a 400 percent increase in demand in the last three months as a result of COVID-19 and customers can't seem to get enough.

Looking ahead Misfits wants to expand its biz to a wider audience and to do that, it's increasing its "imperfect" offerings to products like: olive oils with upside-down labels and nut butters with invallid sell-by dates.

See similar players like Imperfect Foods ($72M Series C), ODDBOX ($3.5M Series A) for their sustainable fruit and veg delivery and OLIO the food sharing app with $11M raised and 2m users.

New in Funding

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In This Week In Food, it's been a big week for alternative meat as we spotlight cultured bacon and 3D printed KFC, AgriFood funding is skyrocketing as we count 13 funding rounds closed and ugly fruits and veg are becoming big business.

Thanks to everyone who voted on the first batch of products on FoodHack Discovery! After 200+ sign-ups, and 350+ votes we have our top products 5 products of the week, congrats to:

1️. Yamo, oat-based yogurt for kids
2. Hempfy, hemp chewing gum
3. Patch organics, pumpkin seed milk
4️. Mycorena, mycoprotein Swedish meatballs
5️. Plantcraft, plant-based pepperoni

From plant-based parmesan to immunity-boosting chewing gum (yes, really) check out and vote on next week's contenders 🔍

Futuristic meat has had a big week 🥓

Higher Steaks, a U.K.-based alternative meat startup, has managed to create both bacon and pork belly from a mixture of lab-grown cells and miscellaneous plant products, proteins, fats, and starches.

  • Million-dollar bacon: Whilst the bacon-free-bacon is unlikely to hit stores any time soon as the production cost is still thousands of British Pounds per kilo 💸, co-founder Benjamina Bollag hopes to see their product in premium restaurants in the next 2 to 3 years and in supermarkets in around 5 years' time.
  • A leap in the right direction :This comes at the week as Mosa Meat announced they'd be able to achieve an 88x reduction in the cost of the growth medium for their lab-grown meat. The team has made a lot of progress from its $300k hamburger back in 2013 but still off from its goal to compete with Big Mac prices.


Meanwhile in Russia, KFC announced that they're working with a Russian 3D bioprinting firm, to 3D print cell-based chicken nuggets (i.e. cells grown in a bioreactor).

Source: Higher Steaks | UK based alt-meat startup


Weekly Digest

  • 🇮🇳 Influential Bollywood Stars Genelia & Riteish Deshmukh announce the launch of their vegan meat brand, Imagine Meat. The company will create tailor-made dishes for the Indian palate such as kebabs, biryanis and curries.

  • 💰Quarter Mil, The Not Company, Latin America’s leading contender in the plant-based meat and dairy substitute market, is about to close on an $85 million round of funding that would value it at $250 million, according to sources familiar with the company’s plans.

  • 🥛 The dairy giant, Chobani, is introducing a Probiotic range, a fruity plant-based beverage, and Chobani Complete, a lactose-free Greek yogurt high in protein and with no added sugar.
  • 🐜 Beautiful spaces for little creatures. Exofood farms and sells insects on-site in this futuristic-looking shop and laboratory in Bangkok. Initially, insects will be sold as feed for exotic pets, but they aim to sell insects to humans for protein consumption.

  • 🙌 Meet the 20 scaleups joining EIT Food's RisingFoodStars program - from cultured fats and printed steaks to cloud-based digital marketplace for the agrifood sector and more.
  • 🔍 Always watching Amazon will use its self-checkout Dash Carts to study the shopping paths of customers as they shop aisles of its forthcoming Fresh stores. This data not only informs the optimal floorplan, but can maximize what Amazon charges brands for shelf space.

  • CP Pro 70. Switzerland’s largest retailer, Migros, has announced the launch of world’s first line of dairy-free chickpea yogurts, incorporating InnovoPro’s chickpea protein CP Pro 70.

  • 🥤From dosage to price 5 things holding thc-infused beverages back from mainstream adoption.
  • 🍟 Cravings The food Americans are craving most during the pandemic? It's not healthy immune-boosting meals or plant-based dishes - it's chicken sandwiches.

  • 📈What's up: Whipped coffee. Seriously. Made from Instant coffee, sugar, hot water and milk this frothy, foamy, caffeinated concoction is trending. And new brands are launching in the wake. Want the more upscale version of this? The Greek's have it down.
  • 📉 Whats down: Of all the businesses struggling right now, restaurants are faring the worst. Of the ~26,000 restaurants that have closed since March 1, more than 60% have done so for good.

Source: Misfits Market

Ugly fruits and veg is becoming big business 🍆

This week Misfits Market, which sells "ugly" or somewhat unfortunate-looking (but still perfectly edible) organic produce announced a massive $85M series B to deliver "Always fresh, sometimes normal" fruit to your door.

Why customers love them:

  • Cheaper than stores: Misfits' mishappen goods can be up to 40% cheaper than grocery store prices, since stores can't (or won't) sell them.
  • Save food, stop waste: According to Misfits, 40% of all produce harvested in the US goes to waste. The company boasts 40 million pounds of produce saved to date (that could have gone to a landfill).


The company has seen a 400 percent increase in demand in the last three months as a result of COVID-19 and customers can't seem to get enough.

Looking ahead Misfits wants to expand its biz to a wider audience and to do that, it's increasing its "imperfect" offerings to products like: olive oils with upside-down labels and nut butters with invallid sell-by dates.

See similar players like Imperfect Foods ($72M Series C), ODDBOX ($3.5M Series A) for their sustainable fruit and veg delivery and OLIO the food sharing app with $11M raised and 2m users.

New in Funding

In This Week In Food, it's been a big week for alternative meat as we spotlight cultured bacon and 3D printed KFC, AgriFood funding is skyrocketing as we count 13 funding rounds closed and ugly fruits and veg are becoming big business.

Thanks to everyone who voted on the first batch of products on FoodHack Discovery! After 200+ sign-ups, and 350+ votes we have our top products 5 products of the week, congrats to:

1️. Yamo, oat-based yogurt for kids
2. Hempfy, hemp chewing gum
3. Patch organics, pumpkin seed milk
4️. Mycorena, mycoprotein Swedish meatballs
5️. Plantcraft, plant-based pepperoni

From plant-based parmesan to immunity-boosting chewing gum (yes, really) check out and vote on next week's contenders 🔍

Futuristic meat has had a big week 🥓

Higher Steaks, a U.K.-based alternative meat startup, has managed to create both bacon and pork belly from a mixture of lab-grown cells and miscellaneous plant products, proteins, fats, and starches.

  • Million-dollar bacon: Whilst the bacon-free-bacon is unlikely to hit stores any time soon as the production cost is still thousands of British Pounds per kilo 💸, co-founder Benjamina Bollag hopes to see their product in premium restaurants in the next 2 to 3 years and in supermarkets in around 5 years' time.
  • A leap in the right direction :This comes at the week as Mosa Meat announced they'd be able to achieve an 88x reduction in the cost of the growth medium for their lab-grown meat. The team has made a lot of progress from its $300k hamburger back in 2013 but still off from its goal to compete with Big Mac prices.


Meanwhile in Russia, KFC announced that they're working with a Russian 3D bioprinting firm, to 3D print cell-based chicken nuggets (i.e. cells grown in a bioreactor).

Source: Higher Steaks | UK based alt-meat startup


Weekly Digest

  • 🇮🇳 Influential Bollywood Stars Genelia & Riteish Deshmukh announce the launch of their vegan meat brand, Imagine Meat. The company will create tailor-made dishes for the Indian palate such as kebabs, biryanis and curries.

  • 💰Quarter Mil, The Not Company, Latin America’s leading contender in the plant-based meat and dairy substitute market, is about to close on an $85 million round of funding that would value it at $250 million, according to sources familiar with the company’s plans.

  • 🥛 The dairy giant, Chobani, is introducing a Probiotic range, a fruity plant-based beverage, and Chobani Complete, a lactose-free Greek yogurt high in protein and with no added sugar.
  • 🐜 Beautiful spaces for little creatures. Exofood farms and sells insects on-site in this futuristic-looking shop and laboratory in Bangkok. Initially, insects will be sold as feed for exotic pets, but they aim to sell insects to humans for protein consumption.

  • 🙌 Meet the 20 scaleups joining EIT Food's RisingFoodStars program - from cultured fats and printed steaks to cloud-based digital marketplace for the agrifood sector and more.
  • 🔍 Always watching Amazon will use its self-checkout Dash Carts to study the shopping paths of customers as they shop aisles of its forthcoming Fresh stores. This data not only informs the optimal floorplan, but can maximize what Amazon charges brands for shelf space.

  • CP Pro 70. Switzerland’s largest retailer, Migros, has announced the launch of world’s first line of dairy-free chickpea yogurts, incorporating InnovoPro’s chickpea protein CP Pro 70.

  • 🥤From dosage to price 5 things holding thc-infused beverages back from mainstream adoption.
  • 🍟 Cravings The food Americans are craving most during the pandemic? It's not healthy immune-boosting meals or plant-based dishes - it's chicken sandwiches.

  • 📈What's up: Whipped coffee. Seriously. Made from Instant coffee, sugar, hot water and milk this frothy, foamy, caffeinated concoction is trending. And new brands are launching in the wake. Want the more upscale version of this? The Greek's have it down.
  • 📉 Whats down: Of all the businesses struggling right now, restaurants are faring the worst. Of the ~26,000 restaurants that have closed since March 1, more than 60% have done so for good.

Source: Misfits Market

Ugly fruits and veg is becoming big business 🍆

This week Misfits Market, which sells "ugly" or somewhat unfortunate-looking (but still perfectly edible) organic produce announced a massive $85M series B to deliver "Always fresh, sometimes normal" fruit to your door.

Why customers love them:

  • Cheaper than stores: Misfits' mishappen goods can be up to 40% cheaper than grocery store prices, since stores can't (or won't) sell them.
  • Save food, stop waste: According to Misfits, 40% of all produce harvested in the US goes to waste. The company boasts 40 million pounds of produce saved to date (that could have gone to a landfill).


The company has seen a 400 percent increase in demand in the last three months as a result of COVID-19 and customers can't seem to get enough.

Looking ahead Misfits wants to expand its biz to a wider audience and to do that, it's increasing its "imperfect" offerings to products like: olive oils with upside-down labels and nut butters with invallid sell-by dates.

See similar players like Imperfect Foods ($72M Series C), ODDBOX ($3.5M Series A) for their sustainable fruit and veg delivery and OLIO the food sharing app with $11M raised and 2m users.

New in Funding