BrewDog looks to drive-thru, deliveries and hand sanitiser to combat COVID-19

BrewDog looks to drive-thru, deliveries and hand sanitiser to combat COVID-19

By
Laura Robinson
March 24, 2020

BrewDog looks to drive-thru, deliveries and hand sanitiser to combat COVID-19

Unusual times call for creative solutions. So perhaps it’s no surprise that BrewDog – the multinational brewery and pub chain with a reputation for thinking differently – has already started to adapt and evolve in the face of COVID-19.

Founded in 2007, BrewDog soon became the fastest growing food and drinks company in the UK. With over 1000 employees, 100 bars and 4 breweries, they’ve managed to – in their own words – break into twenty international markets like a shark on steroids.

But founder, James Watt, was quick to recognise the potential impact of the “global tragedy” caused by COVID-19 on his business and the sector more broadly. Losing 70% of their income overnight, the BrewDog team wasted no time in finding new ways to serve their loyal customers and try to protect their team.  


Hop Drop: drive-thru or doorstep delivery

On Friday, the British Prime Minister followed the lead of many mainland European countries and announced bar and restaurant closures, taking away “the ancient, inalienable right” to go to the pub. Facing the prospect of days stuck at home, the BrewDog team knew that consumers would be missing their beer fix. So, in addition to making sure that their online shop is fully stocked and ready to ship, BrewDog will be leveraging their locations to keep as many of their staff working as possible.  

Initially designed to cut down waiting times at the bar, BrewDog’s Hop Drop app has now been repositioned as BrewDog Drive-Thru, enabling contactless craft beer collection. Customers can order their favourite tipple or some pub food in just a few clicks and have it dropped to their car or pick it up outside the bar of their choice. As an added incentive, all orders benefit from a 30% discount, with emergency services staff bagging a generous 50% if they show their badges.

But what about if you’re self-isolating? In addition to their existing partnerships with platforms like Deliveroo and Uber Eats, the Hop Drop app allows beer fans to get a freshly canned draught beer delivered to their doorstep.

Punk Sanitiser: rethink your resources  

Over the last few weeks, hand sanitiser has become one of the most sought-after products on the planet. So much so that many vulnerable consumers are struggling to get their hands on a bottle.

brewgel-1.jpg

Given the high alcohol content of these products, distilleries are well placed to ramp up production. So, Brewdog - just like other big names in the drinks industry, from Pernod Richard to Verdant Spirits – launched BrewGel Punk Sanitiser this week. Rather than cashing in to compensate for the virus-induced hole in their finances, the company made the decision to give the product away to charities and local communities - a reflection of their commitment to community ownership and giving back.


Shifting capacity and engaging your community

In a recent interview with Sky News, Watt mentioned that BrewDog is trying to think creatively about how to deploy their staff, shifting capacity to areas where demand is growing, like supporting retailers to keep shelves stocked. They’ve even been offering virtual tastings to give their beer lovers something positive to talk about.          

It’s impossible to predict how the next few weeks will play out. But this cult company - known for its fearless marketing and its community of over 96,000 loyal fans – is certainly likely to have a few more tricks up its sleeve.

Written by
Laura Robinson

From policy geek to digital consultant, Laura has always enjoyed bringing people together through words or tools to drive positive change. She is most proud of finally taking the leap into entrepreneurship by founding Pink Pear Agency - a network of passionate specialists who help food businesses grow innovative projects and share their stories with the world. Laura is currently interested in project development and management, digital tools, content strategy and copywriting.

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BrewDog looks to drive-thru, deliveries and hand sanitiser to combat COVID-19

Unusual times call for creative solutions. So perhaps it’s no surprise that BrewDog – the multinational brewery and pub chain with a reputation for thinking differently – has already started to adapt and evolve in the face of COVID-19.

Founded in 2007, BrewDog soon became the fastest growing food and drinks company in the UK. With over 1000 employees, 100 bars and 4 breweries, they’ve managed to – in their own words – break into twenty international markets like a shark on steroids.

But founder, James Watt, was quick to recognise the potential impact of the “global tragedy” caused by COVID-19 on his business and the sector more broadly. Losing 70% of their income overnight, the BrewDog team wasted no time in finding new ways to serve their loyal customers and try to protect their team.  


Hop Drop: drive-thru or doorstep delivery

On Friday, the British Prime Minister followed the lead of many mainland European countries and announced bar and restaurant closures, taking away “the ancient, inalienable right” to go to the pub. Facing the prospect of days stuck at home, the BrewDog team knew that consumers would be missing their beer fix. So, in addition to making sure that their online shop is fully stocked and ready to ship, BrewDog will be leveraging their locations to keep as many of their staff working as possible.  

Initially designed to cut down waiting times at the bar, BrewDog’s Hop Drop app has now been repositioned as BrewDog Drive-Thru, enabling contactless craft beer collection. Customers can order their favourite tipple or some pub food in just a few clicks and have it dropped to their car or pick it up outside the bar of their choice. As an added incentive, all orders benefit from a 30% discount, with emergency services staff bagging a generous 50% if they show their badges.

But what about if you’re self-isolating? In addition to their existing partnerships with platforms like Deliveroo and Uber Eats, the Hop Drop app allows beer fans to get a freshly canned draught beer delivered to their doorstep.

Punk Sanitiser: rethink your resources  

Over the last few weeks, hand sanitiser has become one of the most sought-after products on the planet. So much so that many vulnerable consumers are struggling to get their hands on a bottle.

brewgel-1.jpg

Given the high alcohol content of these products, distilleries are well placed to ramp up production. So, Brewdog - just like other big names in the drinks industry, from Pernod Richard to Verdant Spirits – launched BrewGel Punk Sanitiser this week. Rather than cashing in to compensate for the virus-induced hole in their finances, the company made the decision to give the product away to charities and local communities - a reflection of their commitment to community ownership and giving back.


Shifting capacity and engaging your community

In a recent interview with Sky News, Watt mentioned that BrewDog is trying to think creatively about how to deploy their staff, shifting capacity to areas where demand is growing, like supporting retailers to keep shelves stocked. They’ve even been offering virtual tastings to give their beer lovers something positive to talk about.          

It’s impossible to predict how the next few weeks will play out. But this cult company - known for its fearless marketing and its community of over 96,000 loyal fans – is certainly likely to have a few more tricks up its sleeve.

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  • Read Unlimited Articles
  • Access Member Directory
  • Join a Global Community
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BrewDog looks to drive-thru, deliveries and hand sanitiser to combat COVID-19

Unusual times call for creative solutions. So perhaps it’s no surprise that BrewDog – the multinational brewery and pub chain with a reputation for thinking differently – has already started to adapt and evolve in the face of COVID-19.

Founded in 2007, BrewDog soon became the fastest growing food and drinks company in the UK. With over 1000 employees, 100 bars and 4 breweries, they’ve managed to – in their own words – break into twenty international markets like a shark on steroids.

But founder, James Watt, was quick to recognise the potential impact of the “global tragedy” caused by COVID-19 on his business and the sector more broadly. Losing 70% of their income overnight, the BrewDog team wasted no time in finding new ways to serve their loyal customers and try to protect their team.  


Hop Drop: drive-thru or doorstep delivery

On Friday, the British Prime Minister followed the lead of many mainland European countries and announced bar and restaurant closures, taking away “the ancient, inalienable right” to go to the pub. Facing the prospect of days stuck at home, the BrewDog team knew that consumers would be missing their beer fix. So, in addition to making sure that their online shop is fully stocked and ready to ship, BrewDog will be leveraging their locations to keep as many of their staff working as possible.  

Initially designed to cut down waiting times at the bar, BrewDog’s Hop Drop app has now been repositioned as BrewDog Drive-Thru, enabling contactless craft beer collection. Customers can order their favourite tipple or some pub food in just a few clicks and have it dropped to their car or pick it up outside the bar of their choice. As an added incentive, all orders benefit from a 30% discount, with emergency services staff bagging a generous 50% if they show their badges.

But what about if you’re self-isolating? In addition to their existing partnerships with platforms like Deliveroo and Uber Eats, the Hop Drop app allows beer fans to get a freshly canned draught beer delivered to their doorstep.

Punk Sanitiser: rethink your resources  

Over the last few weeks, hand sanitiser has become one of the most sought-after products on the planet. So much so that many vulnerable consumers are struggling to get their hands on a bottle.

brewgel-1.jpg

Given the high alcohol content of these products, distilleries are well placed to ramp up production. So, Brewdog - just like other big names in the drinks industry, from Pernod Richard to Verdant Spirits – launched BrewGel Punk Sanitiser this week. Rather than cashing in to compensate for the virus-induced hole in their finances, the company made the decision to give the product away to charities and local communities - a reflection of their commitment to community ownership and giving back.


Shifting capacity and engaging your community

In a recent interview with Sky News, Watt mentioned that BrewDog is trying to think creatively about how to deploy their staff, shifting capacity to areas where demand is growing, like supporting retailers to keep shelves stocked. They’ve even been offering virtual tastings to give their beer lovers something positive to talk about.          

It’s impossible to predict how the next few weeks will play out. But this cult company - known for its fearless marketing and its community of over 96,000 loyal fans – is certainly likely to have a few more tricks up its sleeve.

BrewDog looks to drive-thru, deliveries and hand sanitiser to combat COVID-19

Unusual times call for creative solutions. So perhaps it’s no surprise that BrewDog – the multinational brewery and pub chain with a reputation for thinking differently – has already started to adapt and evolve in the face of COVID-19.

Founded in 2007, BrewDog soon became the fastest growing food and drinks company in the UK. With over 1000 employees, 100 bars and 4 breweries, they’ve managed to – in their own words – break into twenty international markets like a shark on steroids.

But founder, James Watt, was quick to recognise the potential impact of the “global tragedy” caused by COVID-19 on his business and the sector more broadly. Losing 70% of their income overnight, the BrewDog team wasted no time in finding new ways to serve their loyal customers and try to protect their team.  


Hop Drop: drive-thru or doorstep delivery

On Friday, the British Prime Minister followed the lead of many mainland European countries and announced bar and restaurant closures, taking away “the ancient, inalienable right” to go to the pub. Facing the prospect of days stuck at home, the BrewDog team knew that consumers would be missing their beer fix. So, in addition to making sure that their online shop is fully stocked and ready to ship, BrewDog will be leveraging their locations to keep as many of their staff working as possible.  

Initially designed to cut down waiting times at the bar, BrewDog’s Hop Drop app has now been repositioned as BrewDog Drive-Thru, enabling contactless craft beer collection. Customers can order their favourite tipple or some pub food in just a few clicks and have it dropped to their car or pick it up outside the bar of their choice. As an added incentive, all orders benefit from a 30% discount, with emergency services staff bagging a generous 50% if they show their badges.

But what about if you’re self-isolating? In addition to their existing partnerships with platforms like Deliveroo and Uber Eats, the Hop Drop app allows beer fans to get a freshly canned draught beer delivered to their doorstep.

Punk Sanitiser: rethink your resources  

Over the last few weeks, hand sanitiser has become one of the most sought-after products on the planet. So much so that many vulnerable consumers are struggling to get their hands on a bottle.

brewgel-1.jpg

Given the high alcohol content of these products, distilleries are well placed to ramp up production. So, Brewdog - just like other big names in the drinks industry, from Pernod Richard to Verdant Spirits – launched BrewGel Punk Sanitiser this week. Rather than cashing in to compensate for the virus-induced hole in their finances, the company made the decision to give the product away to charities and local communities - a reflection of their commitment to community ownership and giving back.


Shifting capacity and engaging your community

In a recent interview with Sky News, Watt mentioned that BrewDog is trying to think creatively about how to deploy their staff, shifting capacity to areas where demand is growing, like supporting retailers to keep shelves stocked. They’ve even been offering virtual tastings to give their beer lovers something positive to talk about.          

It’s impossible to predict how the next few weeks will play out. But this cult company - known for its fearless marketing and its community of over 96,000 loyal fans – is certainly likely to have a few more tricks up its sleeve.

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