Food advertising get raunchy and beers are made out of bread

Food advertising get raunchy and beers are made out of bread

By
Arman Anatürk
August 7, 2020

After a 2-week trip in the Netherlands, I'm back in Switzerland where the weather is a dry 29°C and I'm now craving some high tech ice cream to cool off.

In This Week In Food, I got stuck looking at ads while procrastinating. Here are a few of my favorite finds, M*** F*** burgers, Matsmart weird food waste ad, Beyond Meats What If. Have a favorite ad? Send it my way and I'll add it to my ever-growing procrastination list.

Finally, this week we look at the booming business of upcycling - did you know you could make ale out of toast or tortilla crisps from overripe bananas? This for-good-business category is on the rise, attracting companies big and small to save food from waste and generating cash along the way.

Coconuts, Candy & Veggie Pulp


Meet the top 5 products featured on FoodHack Discovery this week:

1️⃣ Sagana coconut spread, vegan table butter with salted coconuts.
2️⃣ Kindroot Adapotogems, candy supplements made from adaptogenic plants.
3️⃣ Pulp Chips, grain-free chips made from upcycled vegetables.
4️⃣ Joghurt, Plant-based alternative yogurt made with organic cashews.
5️⃣ B-Box, Beehives made for urban beekeeping.



Have a product you'd like to get featured? Fill out the form here 🔍


Weekly Digest

  • 🐓 THIS is pretty wild. Plant-based meat substitute startup “THIS” reached 107% of their crowdfunding target (£2.1M) in just 2 hours of private listing. The company is known for its bold marketing campaigns - like hiring an Ed Sheeran look-alike to give out vegan chicken.
  • 🥓 Smells like bacon. Cell-based that is. Cultivated meat maker Mission Barns is offering 50 to 100 selected tasters to try their bacon grown from real pork fat cells in one largest public cultivated meat tastings yet.
  • 🚗 Bad news for Uber as they report Q2 ride bookings falling 73% annually in their latest earnings report. Good news for Uber Eats as bookings were up 113% last quarter, pushing revenue to $1.2 billion - the first quarter Uber’s food delivery unit surpassed its ride-hailing business. Best news when Uber's $2.7 billion acquisition of Postmates closes next year, it'll give them 37% of the U.S. food delivery market.
  • 🕶 Stealth unactivated. Artemys food is one of the latest cell-based startups to come out of stealth mode with an announcement to launch its first prototype, a hybrid burger combining cell-based meat and fat with plant-based proteins, in the fall.
  • 🍣 Kuleana is a promising plant-based startup working on raw tuna with iron, algae oil and "various proteins" which hit the headlines this week. The company has an initial 50k seed fund from Good Seed Ventures and is now enrolled in the current batch of Y-combinator startups. Co-founder Jacek Prus notably helped set up the ProVeg International incubator in Europe.
  • ☕️ Converting a nation. To convert a nation of tea drinkers into coffee boosters, Nestle started by making coffee-flavored Kit Kats and introducing them to the Japanese market.
  • 🥑 Avocado-pink.Chipotle Goods is a limited-edition clothing line of fashion items dyed with... 300M avocado pits
  • 👀 One to watch. Nigeria’s first plant-based food tech VeggieVictory has attracted international investment from a number of veterans in the vegan industry. The Lagos-based company develops meat alternatives such as soya-based hot dogs, tofu scrambles, meat-free burger patties and shawarmas, as well as tailored Nigerian cuisine dishes, such as efo riro stews with vegan meat.

  • 🌱 Year of the plants. This new report says the plant-based food market is forecasted to grow at an annual rate of 11.9% over the next seven years as consumers seek from more sustainable food. This comes the same year as the number of vegan trademarks in UK jumps 128% and multinationals like Danone and Nestle report strong sales of plant-based products.
  • 📈 What's up: The cat food delivery market experienced a 162% percent year-over-year increase from March 2019 to March 2020 according to Smalls founder Matt Michaelson, and only "about 95 percent of venture capital funding in the pet food industry goes to dog-centric companies". 💡
  • 📉 Whats down: Danone's bottled water segment reported that small-single serve bottled water saw a 32% decline in sales in the first half of 2020. Just as I was about to spotlight this promising plant-based bottling business.
  • 🎧 Catch up: On the first season of The Secret Sauce. New episodes start next week. Coming up: Ryan Bethencourt, CEO, Wild Earth.

SPONSORED

🧑🍳 Looking to scale up your production space? 👩🍳
The Cousset facility is calling on any startups active in the cereal, snacking, alternative protein, plant-based, pet food and fish feed sector that needs to scale up their facility to come join their new food innovation campus.
Interested? Take 5 minutes to apply here

New in funding

From trash to table: the booming business of upcycling ♻️

A banana skin. An unsold restaurant meal. And some vegetable peelings. What’s the connection? Well, not so long ago, consumers and business owners alike wouldn’t have thought twice about popping them all in the bin. But the way we view waste is changing and circularity has become any self-respecting innovator’s buzzword du jour.

The upcycling and redistribution business is booming. In 2019, the market for products made from food waste alone was estimated to be worth around $46.7 billion, with a predicted 5% CAGR over the next ten years. While large retailers like Tesco have focused on tackling surplus in their supply chains, a growing community of start-ups are busy transforming formerly unloved ingredients into tomorrow’s tasty treats.


Trend Drivers

  • Green consumers, who are willing to spend up to 20% more on environmentally-sound products. This group will typically be seduced by premium upcycled products that proudly highlight their environmental credentials in their marketing messages.

  • Bargain buyers, others recognise that less food waste means more money in their pockets and tend to be drawn to redistribution models that make ugly produce or leftover meals available at discounted prices.

  • New revenue streams, businesses that adopt more circular approaches may not only increase their profit margin but can also give them a competitive advantage. Surplus ingredients that may have previously been written off as production losses have suddenly become opportunities to create additional revenue streams, while sales of core products or services may be in flux.


In the latest FoodHack Trends we dumpster dive into the wonderful world of waste to explore how your business can benefit from more circular approaches in your supply chain and product or offer development.

Written by
Arman Anatürk

Lived across North America, Europe and Asia, leading to my questionable cooking style. Jumped two feet forward into the startup world in 2013, and haven't looked back since. Always on the hunt for the next story or inside scoop to cover - email me or connect on LinkedIn.

Become a FoodHack+ member to get unlimited access

  • Read Unlimited Articles
  • Access Member Directory
  • Get Event Discounts

After a 2-week trip in the Netherlands, I'm back in Switzerland where the weather is a dry 29°C and I'm now craving some high tech ice cream to cool off.

In This Week In Food, I got stuck looking at ads while procrastinating. Here are a few of my favorite finds, M*** F*** burgers, Matsmart weird food waste ad, Beyond Meats What If. Have a favorite ad? Send it my way and I'll add it to my ever-growing procrastination list.

Finally, this week we look at the booming business of upcycling - did you know you could make ale out of toast or tortilla crisps from overripe bananas? This for-good-business category is on the rise, attracting companies big and small to save food from waste and generating cash along the way.

Coconuts, Candy & Veggie Pulp


Meet the top 5 products featured on FoodHack Discovery this week:

1️⃣ Sagana coconut spread, vegan table butter with salted coconuts.
2️⃣ Kindroot Adapotogems, candy supplements made from adaptogenic plants.
3️⃣ Pulp Chips, grain-free chips made from upcycled vegetables.
4️⃣ Joghurt, Plant-based alternative yogurt made with organic cashews.
5️⃣ B-Box, Beehives made for urban beekeeping.



Have a product you'd like to get featured? Fill out the form here 🔍


Weekly Digest

  • 🐓 THIS is pretty wild. Plant-based meat substitute startup “THIS” reached 107% of their crowdfunding target (£2.1M) in just 2 hours of private listing. The company is known for its bold marketing campaigns - like hiring an Ed Sheeran look-alike to give out vegan chicken.
  • 🥓 Smells like bacon. Cell-based that is. Cultivated meat maker Mission Barns is offering 50 to 100 selected tasters to try their bacon grown from real pork fat cells in one largest public cultivated meat tastings yet.
  • 🚗 Bad news for Uber as they report Q2 ride bookings falling 73% annually in their latest earnings report. Good news for Uber Eats as bookings were up 113% last quarter, pushing revenue to $1.2 billion - the first quarter Uber’s food delivery unit surpassed its ride-hailing business. Best news when Uber's $2.7 billion acquisition of Postmates closes next year, it'll give them 37% of the U.S. food delivery market.
  • 🕶 Stealth unactivated. Artemys food is one of the latest cell-based startups to come out of stealth mode with an announcement to launch its first prototype, a hybrid burger combining cell-based meat and fat with plant-based proteins, in the fall.
  • 🍣 Kuleana is a promising plant-based startup working on raw tuna with iron, algae oil and "various proteins" which hit the headlines this week. The company has an initial 50k seed fund from Good Seed Ventures and is now enrolled in the current batch of Y-combinator startups. Co-founder Jacek Prus notably helped set up the ProVeg International incubator in Europe.
  • ☕️ Converting a nation. To convert a nation of tea drinkers into coffee boosters, Nestle started by making coffee-flavored Kit Kats and introducing them to the Japanese market.
  • 🥑 Avocado-pink.Chipotle Goods is a limited-edition clothing line of fashion items dyed with... 300M avocado pits
  • 👀 One to watch. Nigeria’s first plant-based food tech VeggieVictory has attracted international investment from a number of veterans in the vegan industry. The Lagos-based company develops meat alternatives such as soya-based hot dogs, tofu scrambles, meat-free burger patties and shawarmas, as well as tailored Nigerian cuisine dishes, such as efo riro stews with vegan meat.

  • 🌱 Year of the plants. This new report says the plant-based food market is forecasted to grow at an annual rate of 11.9% over the next seven years as consumers seek from more sustainable food. This comes the same year as the number of vegan trademarks in UK jumps 128% and multinationals like Danone and Nestle report strong sales of plant-based products.
  • 📈 What's up: The cat food delivery market experienced a 162% percent year-over-year increase from March 2019 to March 2020 according to Smalls founder Matt Michaelson, and only "about 95 percent of venture capital funding in the pet food industry goes to dog-centric companies". 💡
  • 📉 Whats down: Danone's bottled water segment reported that small-single serve bottled water saw a 32% decline in sales in the first half of 2020. Just as I was about to spotlight this promising plant-based bottling business.
  • 🎧 Catch up: On the first season of The Secret Sauce. New episodes start next week. Coming up: Ryan Bethencourt, CEO, Wild Earth.

SPONSORED

🧑🍳 Looking to scale up your production space? 👩🍳
The Cousset facility is calling on any startups active in the cereal, snacking, alternative protein, plant-based, pet food and fish feed sector that needs to scale up their facility to come join their new food innovation campus.
Interested? Take 5 minutes to apply here

New in funding

From trash to table: the booming business of upcycling ♻️

A banana skin. An unsold restaurant meal. And some vegetable peelings. What’s the connection? Well, not so long ago, consumers and business owners alike wouldn’t have thought twice about popping them all in the bin. But the way we view waste is changing and circularity has become any self-respecting innovator’s buzzword du jour.

The upcycling and redistribution business is booming. In 2019, the market for products made from food waste alone was estimated to be worth around $46.7 billion, with a predicted 5% CAGR over the next ten years. While large retailers like Tesco have focused on tackling surplus in their supply chains, a growing community of start-ups are busy transforming formerly unloved ingredients into tomorrow’s tasty treats.


Trend Drivers

  • Green consumers, who are willing to spend up to 20% more on environmentally-sound products. This group will typically be seduced by premium upcycled products that proudly highlight their environmental credentials in their marketing messages.

  • Bargain buyers, others recognise that less food waste means more money in their pockets and tend to be drawn to redistribution models that make ugly produce or leftover meals available at discounted prices.

  • New revenue streams, businesses that adopt more circular approaches may not only increase their profit margin but can also give them a competitive advantage. Surplus ingredients that may have previously been written off as production losses have suddenly become opportunities to create additional revenue streams, while sales of core products or services may be in flux.


In the latest FoodHack Trends we dumpster dive into the wonderful world of waste to explore how your business can benefit from more circular approaches in your supply chain and product or offer development.

Become a FoodHack+ member to get unlimited access

  • Read Unlimited Articles
  • Access Member Directory
  • Join a Global Community
UPGRADE NOW
Cancel anytime

After a 2-week trip in the Netherlands, I'm back in Switzerland where the weather is a dry 29°C and I'm now craving some high tech ice cream to cool off.

In This Week In Food, I got stuck looking at ads while procrastinating. Here are a few of my favorite finds, M*** F*** burgers, Matsmart weird food waste ad, Beyond Meats What If. Have a favorite ad? Send it my way and I'll add it to my ever-growing procrastination list.

Finally, this week we look at the booming business of upcycling - did you know you could make ale out of toast or tortilla crisps from overripe bananas? This for-good-business category is on the rise, attracting companies big and small to save food from waste and generating cash along the way.

Coconuts, Candy & Veggie Pulp


Meet the top 5 products featured on FoodHack Discovery this week:

1️⃣ Sagana coconut spread, vegan table butter with salted coconuts.
2️⃣ Kindroot Adapotogems, candy supplements made from adaptogenic plants.
3️⃣ Pulp Chips, grain-free chips made from upcycled vegetables.
4️⃣ Joghurt, Plant-based alternative yogurt made with organic cashews.
5️⃣ B-Box, Beehives made for urban beekeeping.



Have a product you'd like to get featured? Fill out the form here 🔍


Weekly Digest

  • 🐓 THIS is pretty wild. Plant-based meat substitute startup “THIS” reached 107% of their crowdfunding target (£2.1M) in just 2 hours of private listing. The company is known for its bold marketing campaigns - like hiring an Ed Sheeran look-alike to give out vegan chicken.
  • 🥓 Smells like bacon. Cell-based that is. Cultivated meat maker Mission Barns is offering 50 to 100 selected tasters to try their bacon grown from real pork fat cells in one largest public cultivated meat tastings yet.
  • 🚗 Bad news for Uber as they report Q2 ride bookings falling 73% annually in their latest earnings report. Good news for Uber Eats as bookings were up 113% last quarter, pushing revenue to $1.2 billion - the first quarter Uber’s food delivery unit surpassed its ride-hailing business. Best news when Uber's $2.7 billion acquisition of Postmates closes next year, it'll give them 37% of the U.S. food delivery market.
  • 🕶 Stealth unactivated. Artemys food is one of the latest cell-based startups to come out of stealth mode with an announcement to launch its first prototype, a hybrid burger combining cell-based meat and fat with plant-based proteins, in the fall.
  • 🍣 Kuleana is a promising plant-based startup working on raw tuna with iron, algae oil and "various proteins" which hit the headlines this week. The company has an initial 50k seed fund from Good Seed Ventures and is now enrolled in the current batch of Y-combinator startups. Co-founder Jacek Prus notably helped set up the ProVeg International incubator in Europe.
  • ☕️ Converting a nation. To convert a nation of tea drinkers into coffee boosters, Nestle started by making coffee-flavored Kit Kats and introducing them to the Japanese market.
  • 🥑 Avocado-pink.Chipotle Goods is a limited-edition clothing line of fashion items dyed with... 300M avocado pits
  • 👀 One to watch. Nigeria’s first plant-based food tech VeggieVictory has attracted international investment from a number of veterans in the vegan industry. The Lagos-based company develops meat alternatives such as soya-based hot dogs, tofu scrambles, meat-free burger patties and shawarmas, as well as tailored Nigerian cuisine dishes, such as efo riro stews with vegan meat.

  • 🌱 Year of the plants. This new report says the plant-based food market is forecasted to grow at an annual rate of 11.9% over the next seven years as consumers seek from more sustainable food. This comes the same year as the number of vegan trademarks in UK jumps 128% and multinationals like Danone and Nestle report strong sales of plant-based products.
  • 📈 What's up: The cat food delivery market experienced a 162% percent year-over-year increase from March 2019 to March 2020 according to Smalls founder Matt Michaelson, and only "about 95 percent of venture capital funding in the pet food industry goes to dog-centric companies". 💡
  • 📉 Whats down: Danone's bottled water segment reported that small-single serve bottled water saw a 32% decline in sales in the first half of 2020. Just as I was about to spotlight this promising plant-based bottling business.
  • 🎧 Catch up: On the first season of The Secret Sauce. New episodes start next week. Coming up: Ryan Bethencourt, CEO, Wild Earth.

SPONSORED

🧑🍳 Looking to scale up your production space? 👩🍳
The Cousset facility is calling on any startups active in the cereal, snacking, alternative protein, plant-based, pet food and fish feed sector that needs to scale up their facility to come join their new food innovation campus.
Interested? Take 5 minutes to apply here

New in funding

From trash to table: the booming business of upcycling ♻️

A banana skin. An unsold restaurant meal. And some vegetable peelings. What’s the connection? Well, not so long ago, consumers and business owners alike wouldn’t have thought twice about popping them all in the bin. But the way we view waste is changing and circularity has become any self-respecting innovator’s buzzword du jour.

The upcycling and redistribution business is booming. In 2019, the market for products made from food waste alone was estimated to be worth around $46.7 billion, with a predicted 5% CAGR over the next ten years. While large retailers like Tesco have focused on tackling surplus in their supply chains, a growing community of start-ups are busy transforming formerly unloved ingredients into tomorrow’s tasty treats.


Trend Drivers

  • Green consumers, who are willing to spend up to 20% more on environmentally-sound products. This group will typically be seduced by premium upcycled products that proudly highlight their environmental credentials in their marketing messages.

  • Bargain buyers, others recognise that less food waste means more money in their pockets and tend to be drawn to redistribution models that make ugly produce or leftover meals available at discounted prices.

  • New revenue streams, businesses that adopt more circular approaches may not only increase their profit margin but can also give them a competitive advantage. Surplus ingredients that may have previously been written off as production losses have suddenly become opportunities to create additional revenue streams, while sales of core products or services may be in flux.


In the latest FoodHack Trends we dumpster dive into the wonderful world of waste to explore how your business can benefit from more circular approaches in your supply chain and product or offer development.

After a 2-week trip in the Netherlands, I'm back in Switzerland where the weather is a dry 29°C and I'm now craving some high tech ice cream to cool off.

In This Week In Food, I got stuck looking at ads while procrastinating. Here are a few of my favorite finds, M*** F*** burgers, Matsmart weird food waste ad, Beyond Meats What If. Have a favorite ad? Send it my way and I'll add it to my ever-growing procrastination list.

Finally, this week we look at the booming business of upcycling - did you know you could make ale out of toast or tortilla crisps from overripe bananas? This for-good-business category is on the rise, attracting companies big and small to save food from waste and generating cash along the way.

Coconuts, Candy & Veggie Pulp


Meet the top 5 products featured on FoodHack Discovery this week:

1️⃣ Sagana coconut spread, vegan table butter with salted coconuts.
2️⃣ Kindroot Adapotogems, candy supplements made from adaptogenic plants.
3️⃣ Pulp Chips, grain-free chips made from upcycled vegetables.
4️⃣ Joghurt, Plant-based alternative yogurt made with organic cashews.
5️⃣ B-Box, Beehives made for urban beekeeping.



Have a product you'd like to get featured? Fill out the form here 🔍


Weekly Digest

  • 🐓 THIS is pretty wild. Plant-based meat substitute startup “THIS” reached 107% of their crowdfunding target (£2.1M) in just 2 hours of private listing. The company is known for its bold marketing campaigns - like hiring an Ed Sheeran look-alike to give out vegan chicken.
  • 🥓 Smells like bacon. Cell-based that is. Cultivated meat maker Mission Barns is offering 50 to 100 selected tasters to try their bacon grown from real pork fat cells in one largest public cultivated meat tastings yet.
  • 🚗 Bad news for Uber as they report Q2 ride bookings falling 73% annually in their latest earnings report. Good news for Uber Eats as bookings were up 113% last quarter, pushing revenue to $1.2 billion - the first quarter Uber’s food delivery unit surpassed its ride-hailing business. Best news when Uber's $2.7 billion acquisition of Postmates closes next year, it'll give them 37% of the U.S. food delivery market.
  • 🕶 Stealth unactivated. Artemys food is one of the latest cell-based startups to come out of stealth mode with an announcement to launch its first prototype, a hybrid burger combining cell-based meat and fat with plant-based proteins, in the fall.
  • 🍣 Kuleana is a promising plant-based startup working on raw tuna with iron, algae oil and "various proteins" which hit the headlines this week. The company has an initial 50k seed fund from Good Seed Ventures and is now enrolled in the current batch of Y-combinator startups. Co-founder Jacek Prus notably helped set up the ProVeg International incubator in Europe.
  • ☕️ Converting a nation. To convert a nation of tea drinkers into coffee boosters, Nestle started by making coffee-flavored Kit Kats and introducing them to the Japanese market.
  • 🥑 Avocado-pink.Chipotle Goods is a limited-edition clothing line of fashion items dyed with... 300M avocado pits
  • 👀 One to watch. Nigeria’s first plant-based food tech VeggieVictory has attracted international investment from a number of veterans in the vegan industry. The Lagos-based company develops meat alternatives such as soya-based hot dogs, tofu scrambles, meat-free burger patties and shawarmas, as well as tailored Nigerian cuisine dishes, such as efo riro stews with vegan meat.

  • 🌱 Year of the plants. This new report says the plant-based food market is forecasted to grow at an annual rate of 11.9% over the next seven years as consumers seek from more sustainable food. This comes the same year as the number of vegan trademarks in UK jumps 128% and multinationals like Danone and Nestle report strong sales of plant-based products.
  • 📈 What's up: The cat food delivery market experienced a 162% percent year-over-year increase from March 2019 to March 2020 according to Smalls founder Matt Michaelson, and only "about 95 percent of venture capital funding in the pet food industry goes to dog-centric companies". 💡
  • 📉 Whats down: Danone's bottled water segment reported that small-single serve bottled water saw a 32% decline in sales in the first half of 2020. Just as I was about to spotlight this promising plant-based bottling business.
  • 🎧 Catch up: On the first season of The Secret Sauce. New episodes start next week. Coming up: Ryan Bethencourt, CEO, Wild Earth.

SPONSORED

🧑🍳 Looking to scale up your production space? 👩🍳
The Cousset facility is calling on any startups active in the cereal, snacking, alternative protein, plant-based, pet food and fish feed sector that needs to scale up their facility to come join their new food innovation campus.
Interested? Take 5 minutes to apply here

New in funding

From trash to table: the booming business of upcycling ♻️

A banana skin. An unsold restaurant meal. And some vegetable peelings. What’s the connection? Well, not so long ago, consumers and business owners alike wouldn’t have thought twice about popping them all in the bin. But the way we view waste is changing and circularity has become any self-respecting innovator’s buzzword du jour.

The upcycling and redistribution business is booming. In 2019, the market for products made from food waste alone was estimated to be worth around $46.7 billion, with a predicted 5% CAGR over the next ten years. While large retailers like Tesco have focused on tackling surplus in their supply chains, a growing community of start-ups are busy transforming formerly unloved ingredients into tomorrow’s tasty treats.


Trend Drivers

  • Green consumers, who are willing to spend up to 20% more on environmentally-sound products. This group will typically be seduced by premium upcycled products that proudly highlight their environmental credentials in their marketing messages.

  • Bargain buyers, others recognise that less food waste means more money in their pockets and tend to be drawn to redistribution models that make ugly produce or leftover meals available at discounted prices.

  • New revenue streams, businesses that adopt more circular approaches may not only increase their profit margin but can also give them a competitive advantage. Surplus ingredients that may have previously been written off as production losses have suddenly become opportunities to create additional revenue streams, while sales of core products or services may be in flux.


In the latest FoodHack Trends we dumpster dive into the wonderful world of waste to explore how your business can benefit from more circular approaches in your supply chain and product or offer development.