20+ FoodTech Rebrands - From Memphis Meat to UPSIDE Foods, Imperfect Produce to Imperfect Foods & more

20+ FoodTech Rebrands - From Memphis Meat to UPSIDE Foods, Imperfect Produce to Imperfect Foods & more

By
Arman Anatürk
May 14, 2021

A lot goes into picking a name for your business. Maybe even more so true for a foodtech business, where companies are working on something that will eventually end up in food products and are often under the scrutiny of regulators, consumers, retailers and more.

Given all that - and the fact that foodtech companies are typically founded by food technologist and scientists, not marketers and designers - it’s no surprise to see that many of the companies we know and love today started operating under some other - often less inspiring name. From Imperfect Produce to Hampton Creeks - here's a look at some of the big name changes in FoodTech:

Big thanks to everyone on this thread who helped source rebrand ideas for this article - special shoutout to Jet Luckhurst of Rethink Events for the many suggestions.

Memphis Meat > UPSIDE Food

UPSIDE Foods (previously known as Memphis Meats) is growing meat directly from animal cells and just announced that its first consumer product, cultured chicken, will be available to customers this year, pending regulatory approval. The company raised a whopping $161M Series B including the likes of Richard Branson, Bill Gates, Threshold Ventures, Cargill, Tyson Foods, Finistere, Future Ventures, Kimbal Musk, Fifty Years and CPT Capital.

Palo Alto Delivery > DoorDash

From its humble days as a scrappy startup in YC's summer 2013 batch, DoorDash (previously Palo Alto Delivery) is now the largest food-delivery company in the U.S., with 55% of the food-delivery market share, raised $2.5 billion+ and IPO'd in late 2020.

Muufri > Perfect Day

Perfect Day (Previously Muufri) is using plant and fermentation techniques to manufacture animal-free dairy products. The proteins, which are molecularly identical to those produced by cows, can then be used in making dairy products like ice cream and cheese. The company raised a 300M Series C round back in 2020 led by Horizons Ventures and Temasek.

Terrmaino > Prime Roots

Prime Roots (previously Terrmaino) raised $4.5M funding to date and are using the Japanese fungus koji to make bacon strips, turkey and meaty-tasting meals. The company also recenrly launched a line of vegan-friendly ravioli in March, made with its Japanese fungus koji-based proteins.

Sustainable Bioproducts > Nature's Fynd

Chicago-based Nature’s Fynd (previously Sustainable Bioproducts) raised $45M late last year to build out its nutritional fungi protein platform, with a view to launching its protein-packed food products commercially in 2021.

Emergy food > Meati Foods

Meati Foods (formerly Emergy Food) landed $28M in November and is working on specialty fungi-based whole-cut meats. The product is said to be super meaty even going as far as getting a raving review from Techcrunch's writers.

Legendairy Foods > Formo

Berlin-based LegenDairy recently rebranded to Formo, and announced that it will focus on consumer-facing precision fermentation alternative dairy products, with plans to unveil its first products later this year.

Imperfect Produce > Imperfect Foods

Sustainable E-Grocer Imperfect Foods (formerly Imperfect Produce) recently announced its series D funding of $110M bringing its total funding to $229.1M. The firm ‘rescues’ surplus and ‘ugly’ groceries and food service inventory to resell them on its own online platform, helping to combat the world’s multi-billion food waste problem.

Simba Meat > Meatable

Dutch cultured meat startup Meatable (previously Simba Meat) closed US$47 million in its Series A round back in March with participation from Section 32, DSM Venturing, Agronomics and BlueYard Capital. Since its inception in 2018, the Dutch food tech has developed a patented “opti-ox” technology behind its first cell-based pork prototype, which was showcased in 2020.

Seattle Food Tech > Rebellyous Foods

Founded in 2017, Rebellyous Foods (formerly Seattle Food Tech) developed manufacturing technology to produce high volumes of plant-based alternatives to chicken products using a combination of soy and wheat protein. Last spring, the company raised $6 million in Series A funding to expand production capacity.

Noquo Foods > Stockeld Dreamery

Swedish plant-based cheese startup Stockeld Dreamery just recently launched its first product, Stockeld Chunk, which is made from fermented peas and fava beans, at select stores in Stockholm - plus have raised $3.7 million in seed funding from a list of heavyweight investors to bring plant-based cheese to the masses.

Crické > Small Giants

UK-based startup Small Giants (previosuly Crické) have created a range of insect-based snacks which pack a delicious flavour punch. The range is so good that they’re the first insect-based products to win a Great Taste Award

Bevo > Juicy Marbles

Slovenia-based Juicy Marbles (previously Bevo) recently debuted the world’s first marbled filet mignon made entirely of plants.

Our FoodTech Branding Takeaways:

• Your brand name needs to be broad enough to give you room to grow (i.e. it shouldn't be location, ingredient or product specific).

Should to be visionary enough that VC's feel ready to shout it across their social and employees wear it on their hoodies (ie not "satisfactory foods" or "The Eggs & More Co.")

• Needs to be approachable enough to not scare away the mainstream (i.e. would you rather by your alt-milk from "super synthetic innovations" or "Dairy Dreams").

• On top of all of that, your name needs to comply with all the trademarks / word marks and whatever other marks there are out there to avoid legal issues as you grow.

Check out 15+ more FoodTech rebrands below:

• Beyond Eggs > Hampton Creek > Eat Just

• Paul's Fine Quinoa > Pablo's Quinoa Revolución

White Dog Labs, Inc. > Superbrewed Foods

• Miraculex > Joywell Foods

• 3T & AI > Digbi Health

• Vital Vio > Vyv

• Cambridge Glycoscience > Stem Sugar > Supplant

Fazenda Futuro > Future Farm

• Dishq > Spoonshot

• Calyxo Bio > BCD Bioscience

• GEA Enzymes > Protera Biosciences

• Skipping Rocks Labs > Notpla

• Suprême > GOURMEY

• Les Merveilloeufs > Le Papondu

• Legendary Vish > Revo Foods


Have a FoodTech re-brand you'd like to the list? Email us at team @ foodhack.global and we'll get it added in!

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A lot goes into picking a name for your business. Maybe even more so true for a foodtech business, where companies are working on something that will eventually end up in food products and are often under the scrutiny of regulators, consumers, retailers and more.

Given all that - and the fact that foodtech companies are typically founded by food technologist and scientists, not marketers and designers - it’s no surprise to see that many of the companies we know and love today started operating under some other - often less inspiring name. From Imperfect Produce to Hampton Creeks - here's a look at some of the big name changes in FoodTech:

Big thanks to everyone on this thread who helped source rebrand ideas for this article - special shoutout to Jet Luckhurst of Rethink Events for the many suggestions.

Memphis Meat > UPSIDE Food

UPSIDE Foods (previously known as Memphis Meats) is growing meat directly from animal cells and just announced that its first consumer product, cultured chicken, will be available to customers this year, pending regulatory approval. The company raised a whopping $161M Series B including the likes of Richard Branson, Bill Gates, Threshold Ventures, Cargill, Tyson Foods, Finistere, Future Ventures, Kimbal Musk, Fifty Years and CPT Capital.

Palo Alto Delivery > DoorDash

From its humble days as a scrappy startup in YC's summer 2013 batch, DoorDash (previously Palo Alto Delivery) is now the largest food-delivery company in the U.S., with 55% of the food-delivery market share, raised $2.5 billion+ and IPO'd in late 2020.

Muufri > Perfect Day

Perfect Day (Previously Muufri) is using plant and fermentation techniques to manufacture animal-free dairy products. The proteins, which are molecularly identical to those produced by cows, can then be used in making dairy products like ice cream and cheese. The company raised a 300M Series C round back in 2020 led by Horizons Ventures and Temasek.

Terrmaino > Prime Roots

Prime Roots (previously Terrmaino) raised $4.5M funding to date and are using the Japanese fungus koji to make bacon strips, turkey and meaty-tasting meals. The company also recenrly launched a line of vegan-friendly ravioli in March, made with its Japanese fungus koji-based proteins.

Sustainable Bioproducts > Nature's Fynd

Chicago-based Nature’s Fynd (previously Sustainable Bioproducts) raised $45M late last year to build out its nutritional fungi protein platform, with a view to launching its protein-packed food products commercially in 2021.

Emergy food > Meati Foods

Meati Foods (formerly Emergy Food) landed $28M in November and is working on specialty fungi-based whole-cut meats. The product is said to be super meaty even going as far as getting a raving review from Techcrunch's writers.

Legendairy Foods > Formo

Berlin-based LegenDairy recently rebranded to Formo, and announced that it will focus on consumer-facing precision fermentation alternative dairy products, with plans to unveil its first products later this year.

Imperfect Produce > Imperfect Foods

Sustainable E-Grocer Imperfect Foods (formerly Imperfect Produce) recently announced its series D funding of $110M bringing its total funding to $229.1M. The firm ‘rescues’ surplus and ‘ugly’ groceries and food service inventory to resell them on its own online platform, helping to combat the world’s multi-billion food waste problem.

Simba Meat > Meatable

Dutch cultured meat startup Meatable (previously Simba Meat) closed US$47 million in its Series A round back in March with participation from Section 32, DSM Venturing, Agronomics and BlueYard Capital. Since its inception in 2018, the Dutch food tech has developed a patented “opti-ox” technology behind its first cell-based pork prototype, which was showcased in 2020.

Seattle Food Tech > Rebellyous Foods

Founded in 2017, Rebellyous Foods (formerly Seattle Food Tech) developed manufacturing technology to produce high volumes of plant-based alternatives to chicken products using a combination of soy and wheat protein. Last spring, the company raised $6 million in Series A funding to expand production capacity.

Noquo Foods > Stockeld Dreamery

Swedish plant-based cheese startup Stockeld Dreamery just recently launched its first product, Stockeld Chunk, which is made from fermented peas and fava beans, at select stores in Stockholm - plus have raised $3.7 million in seed funding from a list of heavyweight investors to bring plant-based cheese to the masses.

Crické > Small Giants

UK-based startup Small Giants (previosuly Crické) have created a range of insect-based snacks which pack a delicious flavour punch. The range is so good that they’re the first insect-based products to win a Great Taste Award

Bevo > Juicy Marbles

Slovenia-based Juicy Marbles (previously Bevo) recently debuted the world’s first marbled filet mignon made entirely of plants.

Our FoodTech Branding Takeaways:

• Your brand name needs to be broad enough to give you room to grow (i.e. it shouldn't be location, ingredient or product specific).

Should to be visionary enough that VC's feel ready to shout it across their social and employees wear it on their hoodies (ie not "satisfactory foods" or "The Eggs & More Co.")

• Needs to be approachable enough to not scare away the mainstream (i.e. would you rather by your alt-milk from "super synthetic innovations" or "Dairy Dreams").

• On top of all of that, your name needs to comply with all the trademarks / word marks and whatever other marks there are out there to avoid legal issues as you grow.

Check out 15+ more FoodTech rebrands below:

• Beyond Eggs > Hampton Creek > Eat Just

• Paul's Fine Quinoa > Pablo's Quinoa Revolución

White Dog Labs, Inc. > Superbrewed Foods

• Miraculex > Joywell Foods

• 3T & AI > Digbi Health

• Vital Vio > Vyv

• Cambridge Glycoscience > Stem Sugar > Supplant

Fazenda Futuro > Future Farm

• Dishq > Spoonshot

• Calyxo Bio > BCD Bioscience

• GEA Enzymes > Protera Biosciences

• Skipping Rocks Labs > Notpla

• Suprême > GOURMEY

• Les Merveilloeufs > Le Papondu

• Legendary Vish > Revo Foods


Have a FoodTech re-brand you'd like to the list? Email us at team @ foodhack.global and we'll get it added in!

A lot goes into picking a name for your business. Maybe even more so true for a foodtech business, where companies are working on something that will eventually end up in food products and are often under the scrutiny of regulators, consumers, retailers and more.

Given all that - and the fact that foodtech companies are typically founded by food technologist and scientists, not marketers and designers - it’s no surprise to see that many of the companies we know and love today started operating under some other - often less inspiring name. From Imperfect Produce to Hampton Creeks - here's a look at some of the big name changes in FoodTech:

Big thanks to everyone on this thread who helped source rebrand ideas for this article - special shoutout to Jet Luckhurst of Rethink Events for the many suggestions.

Memphis Meat > UPSIDE Food

UPSIDE Foods (previously known as Memphis Meats) is growing meat directly from animal cells and just announced that its first consumer product, cultured chicken, will be available to customers this year, pending regulatory approval. The company raised a whopping $161M Series B including the likes of Richard Branson, Bill Gates, Threshold Ventures, Cargill, Tyson Foods, Finistere, Future Ventures, Kimbal Musk, Fifty Years and CPT Capital.

Palo Alto Delivery > DoorDash

From its humble days as a scrappy startup in YC's summer 2013 batch, DoorDash (previously Palo Alto Delivery) is now the largest food-delivery company in the U.S., with 55% of the food-delivery market share, raised $2.5 billion+ and IPO'd in late 2020.

Muufri > Perfect Day

Perfect Day (Previously Muufri) is using plant and fermentation techniques to manufacture animal-free dairy products. The proteins, which are molecularly identical to those produced by cows, can then be used in making dairy products like ice cream and cheese. The company raised a 300M Series C round back in 2020 led by Horizons Ventures and Temasek.

Terrmaino > Prime Roots

Prime Roots (previously Terrmaino) raised $4.5M funding to date and are using the Japanese fungus koji to make bacon strips, turkey and meaty-tasting meals. The company also recenrly launched a line of vegan-friendly ravioli in March, made with its Japanese fungus koji-based proteins.

Sustainable Bioproducts > Nature's Fynd

Chicago-based Nature’s Fynd (previously Sustainable Bioproducts) raised $45M late last year to build out its nutritional fungi protein platform, with a view to launching its protein-packed food products commercially in 2021.

Emergy food > Meati Foods

Meati Foods (formerly Emergy Food) landed $28M in November and is working on specialty fungi-based whole-cut meats. The product is said to be super meaty even going as far as getting a raving review from Techcrunch's writers.

Legendairy Foods > Formo

Berlin-based LegenDairy recently rebranded to Formo, and announced that it will focus on consumer-facing precision fermentation alternative dairy products, with plans to unveil its first products later this year.

Imperfect Produce > Imperfect Foods

Sustainable E-Grocer Imperfect Foods (formerly Imperfect Produce) recently announced its series D funding of $110M bringing its total funding to $229.1M. The firm ‘rescues’ surplus and ‘ugly’ groceries and food service inventory to resell them on its own online platform, helping to combat the world’s multi-billion food waste problem.

Simba Meat > Meatable

Dutch cultured meat startup Meatable (previously Simba Meat) closed US$47 million in its Series A round back in March with participation from Section 32, DSM Venturing, Agronomics and BlueYard Capital. Since its inception in 2018, the Dutch food tech has developed a patented “opti-ox” technology behind its first cell-based pork prototype, which was showcased in 2020.

Seattle Food Tech > Rebellyous Foods

Founded in 2017, Rebellyous Foods (formerly Seattle Food Tech) developed manufacturing technology to produce high volumes of plant-based alternatives to chicken products using a combination of soy and wheat protein. Last spring, the company raised $6 million in Series A funding to expand production capacity.

Noquo Foods > Stockeld Dreamery

Swedish plant-based cheese startup Stockeld Dreamery just recently launched its first product, Stockeld Chunk, which is made from fermented peas and fava beans, at select stores in Stockholm - plus have raised $3.7 million in seed funding from a list of heavyweight investors to bring plant-based cheese to the masses.

Crické > Small Giants

UK-based startup Small Giants (previosuly Crické) have created a range of insect-based snacks which pack a delicious flavour punch. The range is so good that they’re the first insect-based products to win a Great Taste Award

Bevo > Juicy Marbles

Slovenia-based Juicy Marbles (previously Bevo) recently debuted the world’s first marbled filet mignon made entirely of plants.

Our FoodTech Branding Takeaways:

• Your brand name needs to be broad enough to give you room to grow (i.e. it shouldn't be location, ingredient or product specific).

Should to be visionary enough that VC's feel ready to shout it across their social and employees wear it on their hoodies (ie not "satisfactory foods" or "The Eggs & More Co.")

• Needs to be approachable enough to not scare away the mainstream (i.e. would you rather by your alt-milk from "super synthetic innovations" or "Dairy Dreams").

• On top of all of that, your name needs to comply with all the trademarks / word marks and whatever other marks there are out there to avoid legal issues as you grow.

Check out 15+ more FoodTech rebrands below:

• Beyond Eggs > Hampton Creek > Eat Just

• Paul's Fine Quinoa > Pablo's Quinoa Revolución

White Dog Labs, Inc. > Superbrewed Foods

• Miraculex > Joywell Foods

• 3T & AI > Digbi Health

• Vital Vio > Vyv

• Cambridge Glycoscience > Stem Sugar > Supplant

Fazenda Futuro > Future Farm

• Dishq > Spoonshot

• Calyxo Bio > BCD Bioscience

• GEA Enzymes > Protera Biosciences

• Skipping Rocks Labs > Notpla

• Suprême > GOURMEY

• Les Merveilloeufs > Le Papondu

• Legendary Vish > Revo Foods


Have a FoodTech re-brand you'd like to the list? Email us at team @ foodhack.global and we'll get it added in!

A lot goes into picking a name for your business. Maybe even more so true for a foodtech business, where companies are working on something that will eventually end up in food products and are often under the scrutiny of regulators, consumers, retailers and more.

Given all that - and the fact that foodtech companies are typically founded by food technologist and scientists, not marketers and designers - it’s no surprise to see that many of the companies we know and love today started operating under some other - often less inspiring name. From Imperfect Produce to Hampton Creeks - here's a look at some of the big name changes in FoodTech:

Big thanks to everyone on this thread who helped source rebrand ideas for this article - special shoutout to Jet Luckhurst of Rethink Events for the many suggestions.

Memphis Meat > UPSIDE Food

UPSIDE Foods (previously known as Memphis Meats) is growing meat directly from animal cells and just announced that its first consumer product, cultured chicken, will be available to customers this year, pending regulatory approval. The company raised a whopping $161M Series B including the likes of Richard Branson, Bill Gates, Threshold Ventures, Cargill, Tyson Foods, Finistere, Future Ventures, Kimbal Musk, Fifty Years and CPT Capital.

Palo Alto Delivery > DoorDash

From its humble days as a scrappy startup in YC's summer 2013 batch, DoorDash (previously Palo Alto Delivery) is now the largest food-delivery company in the U.S., with 55% of the food-delivery market share, raised $2.5 billion+ and IPO'd in late 2020.

Muufri > Perfect Day

Perfect Day (Previously Muufri) is using plant and fermentation techniques to manufacture animal-free dairy products. The proteins, which are molecularly identical to those produced by cows, can then be used in making dairy products like ice cream and cheese. The company raised a 300M Series C round back in 2020 led by Horizons Ventures and Temasek.

Terrmaino > Prime Roots

Prime Roots (previously Terrmaino) raised $4.5M funding to date and are using the Japanese fungus koji to make bacon strips, turkey and meaty-tasting meals. The company also recenrly launched a line of vegan-friendly ravioli in March, made with its Japanese fungus koji-based proteins.

Sustainable Bioproducts > Nature's Fynd

Chicago-based Nature’s Fynd (previously Sustainable Bioproducts) raised $45M late last year to build out its nutritional fungi protein platform, with a view to launching its protein-packed food products commercially in 2021.

Emergy food > Meati Foods

Meati Foods (formerly Emergy Food) landed $28M in November and is working on specialty fungi-based whole-cut meats. The product is said to be super meaty even going as far as getting a raving review from Techcrunch's writers.

Legendairy Foods > Formo

Berlin-based LegenDairy recently rebranded to Formo, and announced that it will focus on consumer-facing precision fermentation alternative dairy products, with plans to unveil its first products later this year.

Imperfect Produce > Imperfect Foods

Sustainable E-Grocer Imperfect Foods (formerly Imperfect Produce) recently announced its series D funding of $110M bringing its total funding to $229.1M. The firm ‘rescues’ surplus and ‘ugly’ groceries and food service inventory to resell them on its own online platform, helping to combat the world’s multi-billion food waste problem.

Simba Meat > Meatable

Dutch cultured meat startup Meatable (previously Simba Meat) closed US$47 million in its Series A round back in March with participation from Section 32, DSM Venturing, Agronomics and BlueYard Capital. Since its inception in 2018, the Dutch food tech has developed a patented “opti-ox” technology behind its first cell-based pork prototype, which was showcased in 2020.

Seattle Food Tech > Rebellyous Foods

Founded in 2017, Rebellyous Foods (formerly Seattle Food Tech) developed manufacturing technology to produce high volumes of plant-based alternatives to chicken products using a combination of soy and wheat protein. Last spring, the company raised $6 million in Series A funding to expand production capacity.

Noquo Foods > Stockeld Dreamery

Swedish plant-based cheese startup Stockeld Dreamery just recently launched its first product, Stockeld Chunk, which is made from fermented peas and fava beans, at select stores in Stockholm - plus have raised $3.7 million in seed funding from a list of heavyweight investors to bring plant-based cheese to the masses.

Crické > Small Giants

UK-based startup Small Giants (previosuly Crické) have created a range of insect-based snacks which pack a delicious flavour punch. The range is so good that they’re the first insect-based products to win a Great Taste Award

Bevo > Juicy Marbles

Slovenia-based Juicy Marbles (previously Bevo) recently debuted the world’s first marbled filet mignon made entirely of plants.

Our FoodTech Branding Takeaways:

• Your brand name needs to be broad enough to give you room to grow (i.e. it shouldn't be location, ingredient or product specific).

Should to be visionary enough that VC's feel ready to shout it across their social and employees wear it on their hoodies (ie not "satisfactory foods" or "The Eggs & More Co.")

• Needs to be approachable enough to not scare away the mainstream (i.e. would you rather by your alt-milk from "super synthetic innovations" or "Dairy Dreams").

• On top of all of that, your name needs to comply with all the trademarks / word marks and whatever other marks there are out there to avoid legal issues as you grow.

Check out 15+ more FoodTech rebrands below:

• Beyond Eggs > Hampton Creek > Eat Just

• Paul's Fine Quinoa > Pablo's Quinoa Revolución

White Dog Labs, Inc. > Superbrewed Foods

• Miraculex > Joywell Foods

• 3T & AI > Digbi Health

• Vital Vio > Vyv

• Cambridge Glycoscience > Stem Sugar > Supplant

Fazenda Futuro > Future Farm

• Dishq > Spoonshot

• Calyxo Bio > BCD Bioscience

• GEA Enzymes > Protera Biosciences

• Skipping Rocks Labs > Notpla

• Suprême > GOURMEY

• Les Merveilloeufs > Le Papondu

• Legendary Vish > Revo Foods


Have a FoodTech re-brand you'd like to the list? Email us at team @ foodhack.global and we'll get it added in!

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