Lessons learned on fundraising from Råhandel, a Rockstart AgriFood portfolio company

Lessons learned on fundraising from Råhandel, a Rockstart AgriFood portfolio company

By
Rockstart
April 27, 2021

Raising during the pandemic may seem daunting for startups, but it’s certainly not impossible. If you need some inspiration, check out the Danish agritech startup Råhandel The agrifood startup has raised a €1.4m seed round during lockdown in 2020. They are a Rockstart AgriFood portfolio company, which is how they met some of the investors who changed the game for them.

Rockstart invests in founders who drive positive change on a global scale. They do this through follow-on investments with lead investors up to Series B. Rockstart AgriFood is for seed stage startups with a focus on agtech and foodtech. Rockstart AgriFood is planning to make new investments in the coming months in promising startups, specifically in the following themes: Regenerative & Future-Proof Production, Responsible & Circular Processes and Distribution, and Quantifiable Food Consumption. So if you are an agtech or foodtech startup and you’re ready to fast track the growth of your business, we have some good news: applications for Rockstart AgriFood 2021 are open until April 30, 2021.

Learn more about the benefits of joining Rockstart AgriFood firsthand from Rockstart AgriFood alumnus, Råhandel.


Credit: Solveig Felbo, Founder of Råhandel

Can you tell us more about Råhandel and how the company was born?

Råhandel is a Danish food-tech startup that facilitates trade between small food producers and their business customers through an online platform. This includes consolidating orders, delivery and bookkeeping for both producers and their customers, shortening the supply chain, minimising administration costs and maximising market transparency.

The platform currently features products from more than 200 producers, as well as customers such as restaurants, speciality stores and large retail stores including Irma, SuperBrugsen, Dagli’Brugsen and Kvickly.

The idea for Råhandel first emerged when Solveig and Christian – independently of each other – discovered the gap between the supply and demand of products from small food producers. Whilst the demand was growing, retailers and restaurants had a hard time responding to it because trade with the producers was difficult.

The company was born when Solveig and Christian met for a coffee in Autumn 2016, and decided to merge their individual ideas into one. Solveig had already developed an idea for the online platform, and Christian had the logistics planned out. The very first delivery was carried out from Christian’s garage, which got approved by the food authorities in summer 2017.


You went through the Rockstart AgriFood  in 2019. Can you tell us more about your experience and why you decided to join?

We were quite unsure on whether to join since it is a long-term investment, and we were unsure whether we had the resources to dedicate enough time to the accelerator to make it worthwhile. It has however exceeded our expectations and we have been tremendously happy about the programme. It has definitely “accelerated” the process of becoming a professional company and each of us founders personally. Especially my process of moving from no proper startup experience to being able to manage and lead a high-growth startup.

What would be your advice to founders looking to raise their pre-seed or seed rounds?

Invest time in finding a lead investor or accelerator who knows the process of raising capital since it requires a lot of insights and know-how on how to raise the first round. Accept that you need to set high yet realistic goals, and that you will be measured on whether you’ve reached them. Use your time on contacting potential lead investors, and building the deck and financial model which you will be measured on. Personality match is everything so seek out places like Rockstart where you get to meet people personally and use those meetings to get to know investors personally rather than pitching your startup. If your personalities match you will for sure get the chance to pitch your company later.


Are you an agtech or foodtech startup, ready to fast track the growth of your business? We have some good news: applications for Rockstart AgriFood 2021 are open until April 30, 2021.

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Raising during the pandemic may seem daunting for startups, but it’s certainly not impossible. If you need some inspiration, check out the Danish agritech startup Råhandel The agrifood startup has raised a €1.4m seed round during lockdown in 2020. They are a Rockstart AgriFood portfolio company, which is how they met some of the investors who changed the game for them.

Rockstart invests in founders who drive positive change on a global scale. They do this through follow-on investments with lead investors up to Series B. Rockstart AgriFood is for seed stage startups with a focus on agtech and foodtech. Rockstart AgriFood is planning to make new investments in the coming months in promising startups, specifically in the following themes: Regenerative & Future-Proof Production, Responsible & Circular Processes and Distribution, and Quantifiable Food Consumption. So if you are an agtech or foodtech startup and you’re ready to fast track the growth of your business, we have some good news: applications for Rockstart AgriFood 2021 are open until April 30, 2021.

Learn more about the benefits of joining Rockstart AgriFood firsthand from Rockstart AgriFood alumnus, Råhandel.


Credit: Solveig Felbo, Founder of Råhandel

Can you tell us more about Råhandel and how the company was born?

Råhandel is a Danish food-tech startup that facilitates trade between small food producers and their business customers through an online platform. This includes consolidating orders, delivery and bookkeeping for both producers and their customers, shortening the supply chain, minimising administration costs and maximising market transparency.

The platform currently features products from more than 200 producers, as well as customers such as restaurants, speciality stores and large retail stores including Irma, SuperBrugsen, Dagli’Brugsen and Kvickly.

The idea for Råhandel first emerged when Solveig and Christian – independently of each other – discovered the gap between the supply and demand of products from small food producers. Whilst the demand was growing, retailers and restaurants had a hard time responding to it because trade with the producers was difficult.

The company was born when Solveig and Christian met for a coffee in Autumn 2016, and decided to merge their individual ideas into one. Solveig had already developed an idea for the online platform, and Christian had the logistics planned out. The very first delivery was carried out from Christian’s garage, which got approved by the food authorities in summer 2017.


You went through the Rockstart AgriFood  in 2019. Can you tell us more about your experience and why you decided to join?

We were quite unsure on whether to join since it is a long-term investment, and we were unsure whether we had the resources to dedicate enough time to the accelerator to make it worthwhile. It has however exceeded our expectations and we have been tremendously happy about the programme. It has definitely “accelerated” the process of becoming a professional company and each of us founders personally. Especially my process of moving from no proper startup experience to being able to manage and lead a high-growth startup.

What would be your advice to founders looking to raise their pre-seed or seed rounds?

Invest time in finding a lead investor or accelerator who knows the process of raising capital since it requires a lot of insights and know-how on how to raise the first round. Accept that you need to set high yet realistic goals, and that you will be measured on whether you’ve reached them. Use your time on contacting potential lead investors, and building the deck and financial model which you will be measured on. Personality match is everything so seek out places like Rockstart where you get to meet people personally and use those meetings to get to know investors personally rather than pitching your startup. If your personalities match you will for sure get the chance to pitch your company later.


Are you an agtech or foodtech startup, ready to fast track the growth of your business? We have some good news: applications for Rockstart AgriFood 2021 are open until April 30, 2021.

Raising during the pandemic may seem daunting for startups, but it’s certainly not impossible. If you need some inspiration, check out the Danish agritech startup Råhandel The agrifood startup has raised a €1.4m seed round during lockdown in 2020. They are a Rockstart AgriFood portfolio company, which is how they met some of the investors who changed the game for them.

Rockstart invests in founders who drive positive change on a global scale. They do this through follow-on investments with lead investors up to Series B. Rockstart AgriFood is for seed stage startups with a focus on agtech and foodtech. Rockstart AgriFood is planning to make new investments in the coming months in promising startups, specifically in the following themes: Regenerative & Future-Proof Production, Responsible & Circular Processes and Distribution, and Quantifiable Food Consumption. So if you are an agtech or foodtech startup and you’re ready to fast track the growth of your business, we have some good news: applications for Rockstart AgriFood 2021 are open until April 30, 2021.

Learn more about the benefits of joining Rockstart AgriFood firsthand from Rockstart AgriFood alumnus, Råhandel.


Credit: Solveig Felbo, Founder of Råhandel

Can you tell us more about Råhandel and how the company was born?

Råhandel is a Danish food-tech startup that facilitates trade between small food producers and their business customers through an online platform. This includes consolidating orders, delivery and bookkeeping for both producers and their customers, shortening the supply chain, minimising administration costs and maximising market transparency.

The platform currently features products from more than 200 producers, as well as customers such as restaurants, speciality stores and large retail stores including Irma, SuperBrugsen, Dagli’Brugsen and Kvickly.

The idea for Råhandel first emerged when Solveig and Christian – independently of each other – discovered the gap between the supply and demand of products from small food producers. Whilst the demand was growing, retailers and restaurants had a hard time responding to it because trade with the producers was difficult.

The company was born when Solveig and Christian met for a coffee in Autumn 2016, and decided to merge their individual ideas into one. Solveig had already developed an idea for the online platform, and Christian had the logistics planned out. The very first delivery was carried out from Christian’s garage, which got approved by the food authorities in summer 2017.


You went through the Rockstart AgriFood  in 2019. Can you tell us more about your experience and why you decided to join?

We were quite unsure on whether to join since it is a long-term investment, and we were unsure whether we had the resources to dedicate enough time to the accelerator to make it worthwhile. It has however exceeded our expectations and we have been tremendously happy about the programme. It has definitely “accelerated” the process of becoming a professional company and each of us founders personally. Especially my process of moving from no proper startup experience to being able to manage and lead a high-growth startup.

What would be your advice to founders looking to raise their pre-seed or seed rounds?

Invest time in finding a lead investor or accelerator who knows the process of raising capital since it requires a lot of insights and know-how on how to raise the first round. Accept that you need to set high yet realistic goals, and that you will be measured on whether you’ve reached them. Use your time on contacting potential lead investors, and building the deck and financial model which you will be measured on. Personality match is everything so seek out places like Rockstart where you get to meet people personally and use those meetings to get to know investors personally rather than pitching your startup. If your personalities match you will for sure get the chance to pitch your company later.


Are you an agtech or foodtech startup, ready to fast track the growth of your business? We have some good news: applications for Rockstart AgriFood 2021 are open until April 30, 2021.

Raising during the pandemic may seem daunting for startups, but it’s certainly not impossible. If you need some inspiration, check out the Danish agritech startup Råhandel The agrifood startup has raised a €1.4m seed round during lockdown in 2020. They are a Rockstart AgriFood portfolio company, which is how they met some of the investors who changed the game for them.

Rockstart invests in founders who drive positive change on a global scale. They do this through follow-on investments with lead investors up to Series B. Rockstart AgriFood is for seed stage startups with a focus on agtech and foodtech. Rockstart AgriFood is planning to make new investments in the coming months in promising startups, specifically in the following themes: Regenerative & Future-Proof Production, Responsible & Circular Processes and Distribution, and Quantifiable Food Consumption. So if you are an agtech or foodtech startup and you’re ready to fast track the growth of your business, we have some good news: applications for Rockstart AgriFood 2021 are open until April 30, 2021.

Learn more about the benefits of joining Rockstart AgriFood firsthand from Rockstart AgriFood alumnus, Råhandel.


Credit: Solveig Felbo, Founder of Råhandel

Can you tell us more about Råhandel and how the company was born?

Råhandel is a Danish food-tech startup that facilitates trade between small food producers and their business customers through an online platform. This includes consolidating orders, delivery and bookkeeping for both producers and their customers, shortening the supply chain, minimising administration costs and maximising market transparency.

The platform currently features products from more than 200 producers, as well as customers such as restaurants, speciality stores and large retail stores including Irma, SuperBrugsen, Dagli’Brugsen and Kvickly.

The idea for Råhandel first emerged when Solveig and Christian – independently of each other – discovered the gap between the supply and demand of products from small food producers. Whilst the demand was growing, retailers and restaurants had a hard time responding to it because trade with the producers was difficult.

The company was born when Solveig and Christian met for a coffee in Autumn 2016, and decided to merge their individual ideas into one. Solveig had already developed an idea for the online platform, and Christian had the logistics planned out. The very first delivery was carried out from Christian’s garage, which got approved by the food authorities in summer 2017.


You went through the Rockstart AgriFood  in 2019. Can you tell us more about your experience and why you decided to join?

We were quite unsure on whether to join since it is a long-term investment, and we were unsure whether we had the resources to dedicate enough time to the accelerator to make it worthwhile. It has however exceeded our expectations and we have been tremendously happy about the programme. It has definitely “accelerated” the process of becoming a professional company and each of us founders personally. Especially my process of moving from no proper startup experience to being able to manage and lead a high-growth startup.

What would be your advice to founders looking to raise their pre-seed or seed rounds?

Invest time in finding a lead investor or accelerator who knows the process of raising capital since it requires a lot of insights and know-how on how to raise the first round. Accept that you need to set high yet realistic goals, and that you will be measured on whether you’ve reached them. Use your time on contacting potential lead investors, and building the deck and financial model which you will be measured on. Personality match is everything so seek out places like Rockstart where you get to meet people personally and use those meetings to get to know investors personally rather than pitching your startup. If your personalities match you will for sure get the chance to pitch your company later.


Are you an agtech or foodtech startup, ready to fast track the growth of your business? We have some good news: applications for Rockstart AgriFood 2021 are open until April 30, 2021.

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