The alt-seafood water gets a whole deeper, a sweet surprise for a Swiss town and 3D-printed 'meat-like' carpaccio.

The alt-seafood water gets a whole deeper, a sweet surprise for a Swiss town and 3D-printed 'meat-like' carpaccio.

By
Arman Anatürk
August 21, 2020

This is a web-version of our weekly This Week In Food newsletter.receive future editions to your inbox.


This Week In Food, the alt-seafood waters get a whole lot deeper as Nestle enters with its plant-based 'Vuna'. A sweet surprise as a Swiss town woke up to a dusting of chocolate snow. We deep-dived into the mysterious world of adaptogens. And Israeli scientists just 3D-printed meat-like carpaccio from stem cells 🥩

p.s. We're hiring, come work alongside me as our senior analyst.

The Digest

🚮 Waste-busting food tech startup Too Good To Go is now live in the US. The app puts consumers in touch with retailers to stop food ending up in landfill, and has been pretty successful in Europe so far.

🐄 "Game changer" as Australias FutureFeed has developed a new additive for livestock feed made from Asparagopsis seaweed that's said to cut cow methane by 80%.

🐟 Vuna, not Tuna Nestle enters the alt-seafood space with the launch of Garden Gourmet plant-based tuna, 'Sensational Vuna'. This comes as the Swiss multinational reported a record 40% growth in its plant-based category within the first half of 2020 and the fishy dealings of the tuna industry get exposed.

🐟 'Shockingly real' salmon fillet created by Legendary Vish using all plant-based ingredients and 3D bioprinting.

🌱 Bullish on the future of plants as Kellogg’s invests $43M to expand their Morningstar Farms plant-based factory and commits to make the subsidiaries product range 100% vegan by 2021.

🍓Hate pits & seeds? Pairwise is bringing GMO that consumers can love by using gene editing to remove seeds and pits from specialty crops such as berries and stone fruits. (Shoutout to Daniel Ruben's foodtech newsletter for bringing this to my attention)

💡Meet the 10 diverse finalists of the Food System Vision Prize by the Rockefeller Foundation coming from across the globe (from New Delhi to New York, Beijing to Nairobi).

🛫 Payday as actor Ryan Reynolds sells his gin brand, Aviation Gin, to spirits group Diageo for $610M. Reynolds joined the 13-year old company back in 2018 and will stay on as a shareholder and the advertising face of the brand - creating legendary ads like this.

👀 One to watch: Obesity, diabetes, heart disease, and high blood pressure are increasingly tied back to covid-related deaths. Levels Health is a new behavioral change tool that helps individuals understand the impact of their diet, exercise, sleep, and stress on their metabolic health - read the full interview with the founder.

📈What's up: Alt-protein fudning as Lever VC launch a new fund targeting early-stage plant-based and cell-based protein; the fund has raised $23M in so far and is already backing rising stars like Turtle Tree Labs and Better Meat Co.

📉 Whats down: The Champagne Committee, France's sparkling wine authority, is capping the 2020 grape harvest 21% below last year's haul. The industry has lost $2 billion in sales because of the pandemic, and vintners are trying to limit supplies to keep prices up.

👋 Join us at one of the FoodHack meetups in Zurich, Berlin, Basel - or launch a chapter in your city to bring your local foodtech community together.

New in Funding

  • 🍄 Mushlabs has raised $10M for sustainable mycelium production. The company uses liquid fermentation tech and agrifood "sidestreams" to grow mycelia for use in alt-protein and meat replacement products.

  • 🍽 Seated, a restaurant booking platform that rewards customers with gift cards for dining out, has raised $30M in funding. It also acquired VenueBook, a platform for event planners to reserve space at restaurants and other venues.

  • 📦Weee! the Asian e-grocer delivering kimchi and matcha breads to your door just raised $35m as stay-home orders have sparked an unprecedented demand for grocery delivery around the world

  • 🌿Ocean Rainforest raises $1.5M led by WWF to continue cultivating seaweed in the North Atlantic for use in the food, feed and cosmetics industries.

  • 💦 Hint the flavored water brand secures $25m. The brand has witnessed retail sales growth exceeding 80% in the past 52-week period and that the new capital will be used to continue its expansion, online and in retail.

  • 🍋 Lemon Perfect the 'enhanced water company' raises $6.6 Million in seed funding. Founded by former basketball coach, Yanni Hufnagel, the new round attracted NBA stars like Nick Young & Blake Griffin, amongst others.

  • 🌱 iFarm raises $4M for Its Automated Vertical Farming System. The company offers four different automated technologies: one for growing a variety of crops on a vertical farm; one for growing strawberries on a vertical farm; iFarm Cropper, a standalone module for growing greens; and iFarm Growtune, a SaaS platform for managing the vertical farms.

From upcycled devil fish to alt-coffee

Meet this week top 5 products featured on FoodHack Discovery:

1️. Olly's Pretzels, Oven-baked, extra crispy and only 95 calories per pack.
2️. Banabar, Organic fruit & nut bar made with the delicious dried banana from Ecuador.
3️. Acari's Fish Jerky, Upcycling the invasive "devil fish" in Mexico into jerky that tastes just like beef.
4️. Verum, the alternative to coffee made from various herbs, mushrooms and plant extracts.
5️. KUBEBA, the better for you food company that is free from the top 8 food allergens

Have a product you'd like to get featured? Fill out the form here 🔍

Adaptogens: super herbs 🌿 or functional fad? 🤷‍♂️

Over the last ten to fifteen years, adaptogens have made the leap from niche herbal product to functional foodies’ latest fad. Today, they enjoy a comfortable position in the $4.5 trillion wellness economy and the segment is expected to grow at a CAGR of 6.8% 📈

From morning cereal to immunity-boosting gum, health and wellbeing entrepreneurs are finding new ways to help their customers integrate adaptogens into their daily routine.

Trend Drivers: natural, functional foods that help us chill out

  • Faced with a global pandemic and uncertainty about what the next few months will bring, many consumers are turning to functional foods to help them bust stress, reduce inflammation, strengthen their immune system and get a better night’s sleep.

  • Millennial foodies, in particular, are always on the lookout for new ingredients to boost their health, making exotic-sounding adaptogens the perfect add-in for existing superfood products.


In our latest FoodHack Trends, we deep dive into the world of adaptogens, get to know these super herbs a little better and meet the business owners and brands driving this trend.

This is a web-version of our weekly This Week In Food newsletter.receive future editions to your inbox.

Written by
Arman Anatürk

Lived across North America, Europe and Asia, leading to my questionable cooking style. Jumped two feet forward into the startup world in 2013, and haven't looked back since. Always on the hunt for the next story or inside scoop to cover - email me or connect on LinkedIn.

Become a FoodHack+ member to get unlimited access

  • Read Unlimited Articles
  • Access Member Directory
  • Get Event Discounts

This is a web-version of our weekly This Week In Food newsletter.receive future editions to your inbox.


This Week In Food, the alt-seafood waters get a whole lot deeper as Nestle enters with its plant-based 'Vuna'. A sweet surprise as a Swiss town woke up to a dusting of chocolate snow. We deep-dived into the mysterious world of adaptogens. And Israeli scientists just 3D-printed meat-like carpaccio from stem cells 🥩

p.s. We're hiring, come work alongside me as our senior analyst.

The Digest

🚮 Waste-busting food tech startup Too Good To Go is now live in the US. The app puts consumers in touch with retailers to stop food ending up in landfill, and has been pretty successful in Europe so far.

🐄 "Game changer" as Australias FutureFeed has developed a new additive for livestock feed made from Asparagopsis seaweed that's said to cut cow methane by 80%.

🐟 Vuna, not Tuna Nestle enters the alt-seafood space with the launch of Garden Gourmet plant-based tuna, 'Sensational Vuna'. This comes as the Swiss multinational reported a record 40% growth in its plant-based category within the first half of 2020 and the fishy dealings of the tuna industry get exposed.

🐟 'Shockingly real' salmon fillet created by Legendary Vish using all plant-based ingredients and 3D bioprinting.

🌱 Bullish on the future of plants as Kellogg’s invests $43M to expand their Morningstar Farms plant-based factory and commits to make the subsidiaries product range 100% vegan by 2021.

🍓Hate pits & seeds? Pairwise is bringing GMO that consumers can love by using gene editing to remove seeds and pits from specialty crops such as berries and stone fruits. (Shoutout to Daniel Ruben's foodtech newsletter for bringing this to my attention)

💡Meet the 10 diverse finalists of the Food System Vision Prize by the Rockefeller Foundation coming from across the globe (from New Delhi to New York, Beijing to Nairobi).

🛫 Payday as actor Ryan Reynolds sells his gin brand, Aviation Gin, to spirits group Diageo for $610M. Reynolds joined the 13-year old company back in 2018 and will stay on as a shareholder and the advertising face of the brand - creating legendary ads like this.

👀 One to watch: Obesity, diabetes, heart disease, and high blood pressure are increasingly tied back to covid-related deaths. Levels Health is a new behavioral change tool that helps individuals understand the impact of their diet, exercise, sleep, and stress on their metabolic health - read the full interview with the founder.

📈What's up: Alt-protein fudning as Lever VC launch a new fund targeting early-stage plant-based and cell-based protein; the fund has raised $23M in so far and is already backing rising stars like Turtle Tree Labs and Better Meat Co.

📉 Whats down: The Champagne Committee, France's sparkling wine authority, is capping the 2020 grape harvest 21% below last year's haul. The industry has lost $2 billion in sales because of the pandemic, and vintners are trying to limit supplies to keep prices up.

👋 Join us at one of the FoodHack meetups in Zurich, Berlin, Basel - or launch a chapter in your city to bring your local foodtech community together.

New in Funding

  • 🍄 Mushlabs has raised $10M for sustainable mycelium production. The company uses liquid fermentation tech and agrifood "sidestreams" to grow mycelia for use in alt-protein and meat replacement products.

  • 🍽 Seated, a restaurant booking platform that rewards customers with gift cards for dining out, has raised $30M in funding. It also acquired VenueBook, a platform for event planners to reserve space at restaurants and other venues.

  • 📦Weee! the Asian e-grocer delivering kimchi and matcha breads to your door just raised $35m as stay-home orders have sparked an unprecedented demand for grocery delivery around the world

  • 🌿Ocean Rainforest raises $1.5M led by WWF to continue cultivating seaweed in the North Atlantic for use in the food, feed and cosmetics industries.

  • 💦 Hint the flavored water brand secures $25m. The brand has witnessed retail sales growth exceeding 80% in the past 52-week period and that the new capital will be used to continue its expansion, online and in retail.

  • 🍋 Lemon Perfect the 'enhanced water company' raises $6.6 Million in seed funding. Founded by former basketball coach, Yanni Hufnagel, the new round attracted NBA stars like Nick Young & Blake Griffin, amongst others.

  • 🌱 iFarm raises $4M for Its Automated Vertical Farming System. The company offers four different automated technologies: one for growing a variety of crops on a vertical farm; one for growing strawberries on a vertical farm; iFarm Cropper, a standalone module for growing greens; and iFarm Growtune, a SaaS platform for managing the vertical farms.

From upcycled devil fish to alt-coffee

Meet this week top 5 products featured on FoodHack Discovery:

1️. Olly's Pretzels, Oven-baked, extra crispy and only 95 calories per pack.
2️. Banabar, Organic fruit & nut bar made with the delicious dried banana from Ecuador.
3️. Acari's Fish Jerky, Upcycling the invasive "devil fish" in Mexico into jerky that tastes just like beef.
4️. Verum, the alternative to coffee made from various herbs, mushrooms and plant extracts.
5️. KUBEBA, the better for you food company that is free from the top 8 food allergens

Have a product you'd like to get featured? Fill out the form here 🔍

Adaptogens: super herbs 🌿 or functional fad? 🤷‍♂️

Over the last ten to fifteen years, adaptogens have made the leap from niche herbal product to functional foodies’ latest fad. Today, they enjoy a comfortable position in the $4.5 trillion wellness economy and the segment is expected to grow at a CAGR of 6.8% 📈

From morning cereal to immunity-boosting gum, health and wellbeing entrepreneurs are finding new ways to help their customers integrate adaptogens into their daily routine.

Trend Drivers: natural, functional foods that help us chill out

  • Faced with a global pandemic and uncertainty about what the next few months will bring, many consumers are turning to functional foods to help them bust stress, reduce inflammation, strengthen their immune system and get a better night’s sleep.

  • Millennial foodies, in particular, are always on the lookout for new ingredients to boost their health, making exotic-sounding adaptogens the perfect add-in for existing superfood products.


In our latest FoodHack Trends, we deep dive into the world of adaptogens, get to know these super herbs a little better and meet the business owners and brands driving this trend.

This is a web-version of our weekly This Week In Food newsletter.receive future editions to your inbox.

Become a FoodHack+ member to get unlimited access

  • Read Unlimited Articles
  • Access Member Directory
  • Join a Global Community
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This is a web-version of our weekly This Week In Food newsletter.receive future editions to your inbox.


This Week In Food, the alt-seafood waters get a whole lot deeper as Nestle enters with its plant-based 'Vuna'. A sweet surprise as a Swiss town woke up to a dusting of chocolate snow. We deep-dived into the mysterious world of adaptogens. And Israeli scientists just 3D-printed meat-like carpaccio from stem cells 🥩

p.s. We're hiring, come work alongside me as our senior analyst.

The Digest

🚮 Waste-busting food tech startup Too Good To Go is now live in the US. The app puts consumers in touch with retailers to stop food ending up in landfill, and has been pretty successful in Europe so far.

🐄 "Game changer" as Australias FutureFeed has developed a new additive for livestock feed made from Asparagopsis seaweed that's said to cut cow methane by 80%.

🐟 Vuna, not Tuna Nestle enters the alt-seafood space with the launch of Garden Gourmet plant-based tuna, 'Sensational Vuna'. This comes as the Swiss multinational reported a record 40% growth in its plant-based category within the first half of 2020 and the fishy dealings of the tuna industry get exposed.

🐟 'Shockingly real' salmon fillet created by Legendary Vish using all plant-based ingredients and 3D bioprinting.

🌱 Bullish on the future of plants as Kellogg’s invests $43M to expand their Morningstar Farms plant-based factory and commits to make the subsidiaries product range 100% vegan by 2021.

🍓Hate pits & seeds? Pairwise is bringing GMO that consumers can love by using gene editing to remove seeds and pits from specialty crops such as berries and stone fruits. (Shoutout to Daniel Ruben's foodtech newsletter for bringing this to my attention)

💡Meet the 10 diverse finalists of the Food System Vision Prize by the Rockefeller Foundation coming from across the globe (from New Delhi to New York, Beijing to Nairobi).

🛫 Payday as actor Ryan Reynolds sells his gin brand, Aviation Gin, to spirits group Diageo for $610M. Reynolds joined the 13-year old company back in 2018 and will stay on as a shareholder and the advertising face of the brand - creating legendary ads like this.

👀 One to watch: Obesity, diabetes, heart disease, and high blood pressure are increasingly tied back to covid-related deaths. Levels Health is a new behavioral change tool that helps individuals understand the impact of their diet, exercise, sleep, and stress on their metabolic health - read the full interview with the founder.

📈What's up: Alt-protein fudning as Lever VC launch a new fund targeting early-stage plant-based and cell-based protein; the fund has raised $23M in so far and is already backing rising stars like Turtle Tree Labs and Better Meat Co.

📉 Whats down: The Champagne Committee, France's sparkling wine authority, is capping the 2020 grape harvest 21% below last year's haul. The industry has lost $2 billion in sales because of the pandemic, and vintners are trying to limit supplies to keep prices up.

👋 Join us at one of the FoodHack meetups in Zurich, Berlin, Basel - or launch a chapter in your city to bring your local foodtech community together.

New in Funding

  • 🍄 Mushlabs has raised $10M for sustainable mycelium production. The company uses liquid fermentation tech and agrifood "sidestreams" to grow mycelia for use in alt-protein and meat replacement products.

  • 🍽 Seated, a restaurant booking platform that rewards customers with gift cards for dining out, has raised $30M in funding. It also acquired VenueBook, a platform for event planners to reserve space at restaurants and other venues.

  • 📦Weee! the Asian e-grocer delivering kimchi and matcha breads to your door just raised $35m as stay-home orders have sparked an unprecedented demand for grocery delivery around the world

  • 🌿Ocean Rainforest raises $1.5M led by WWF to continue cultivating seaweed in the North Atlantic for use in the food, feed and cosmetics industries.

  • 💦 Hint the flavored water brand secures $25m. The brand has witnessed retail sales growth exceeding 80% in the past 52-week period and that the new capital will be used to continue its expansion, online and in retail.

  • 🍋 Lemon Perfect the 'enhanced water company' raises $6.6 Million in seed funding. Founded by former basketball coach, Yanni Hufnagel, the new round attracted NBA stars like Nick Young & Blake Griffin, amongst others.

  • 🌱 iFarm raises $4M for Its Automated Vertical Farming System. The company offers four different automated technologies: one for growing a variety of crops on a vertical farm; one for growing strawberries on a vertical farm; iFarm Cropper, a standalone module for growing greens; and iFarm Growtune, a SaaS platform for managing the vertical farms.

From upcycled devil fish to alt-coffee

Meet this week top 5 products featured on FoodHack Discovery:

1️. Olly's Pretzels, Oven-baked, extra crispy and only 95 calories per pack.
2️. Banabar, Organic fruit & nut bar made with the delicious dried banana from Ecuador.
3️. Acari's Fish Jerky, Upcycling the invasive "devil fish" in Mexico into jerky that tastes just like beef.
4️. Verum, the alternative to coffee made from various herbs, mushrooms and plant extracts.
5️. KUBEBA, the better for you food company that is free from the top 8 food allergens

Have a product you'd like to get featured? Fill out the form here 🔍

Adaptogens: super herbs 🌿 or functional fad? 🤷‍♂️

Over the last ten to fifteen years, adaptogens have made the leap from niche herbal product to functional foodies’ latest fad. Today, they enjoy a comfortable position in the $4.5 trillion wellness economy and the segment is expected to grow at a CAGR of 6.8% 📈

From morning cereal to immunity-boosting gum, health and wellbeing entrepreneurs are finding new ways to help their customers integrate adaptogens into their daily routine.

Trend Drivers: natural, functional foods that help us chill out

  • Faced with a global pandemic and uncertainty about what the next few months will bring, many consumers are turning to functional foods to help them bust stress, reduce inflammation, strengthen their immune system and get a better night’s sleep.

  • Millennial foodies, in particular, are always on the lookout for new ingredients to boost their health, making exotic-sounding adaptogens the perfect add-in for existing superfood products.


In our latest FoodHack Trends, we deep dive into the world of adaptogens, get to know these super herbs a little better and meet the business owners and brands driving this trend.

This is a web-version of our weekly This Week In Food newsletter.receive future editions to your inbox.

This is a web-version of our weekly This Week In Food newsletter.receive future editions to your inbox.


This Week In Food, the alt-seafood waters get a whole lot deeper as Nestle enters with its plant-based 'Vuna'. A sweet surprise as a Swiss town woke up to a dusting of chocolate snow. We deep-dived into the mysterious world of adaptogens. And Israeli scientists just 3D-printed meat-like carpaccio from stem cells 🥩

p.s. We're hiring, come work alongside me as our senior analyst.

The Digest

🚮 Waste-busting food tech startup Too Good To Go is now live in the US. The app puts consumers in touch with retailers to stop food ending up in landfill, and has been pretty successful in Europe so far.

🐄 "Game changer" as Australias FutureFeed has developed a new additive for livestock feed made from Asparagopsis seaweed that's said to cut cow methane by 80%.

🐟 Vuna, not Tuna Nestle enters the alt-seafood space with the launch of Garden Gourmet plant-based tuna, 'Sensational Vuna'. This comes as the Swiss multinational reported a record 40% growth in its plant-based category within the first half of 2020 and the fishy dealings of the tuna industry get exposed.

🐟 'Shockingly real' salmon fillet created by Legendary Vish using all plant-based ingredients and 3D bioprinting.

🌱 Bullish on the future of plants as Kellogg’s invests $43M to expand their Morningstar Farms plant-based factory and commits to make the subsidiaries product range 100% vegan by 2021.

🍓Hate pits & seeds? Pairwise is bringing GMO that consumers can love by using gene editing to remove seeds and pits from specialty crops such as berries and stone fruits. (Shoutout to Daniel Ruben's foodtech newsletter for bringing this to my attention)

💡Meet the 10 diverse finalists of the Food System Vision Prize by the Rockefeller Foundation coming from across the globe (from New Delhi to New York, Beijing to Nairobi).

🛫 Payday as actor Ryan Reynolds sells his gin brand, Aviation Gin, to spirits group Diageo for $610M. Reynolds joined the 13-year old company back in 2018 and will stay on as a shareholder and the advertising face of the brand - creating legendary ads like this.

👀 One to watch: Obesity, diabetes, heart disease, and high blood pressure are increasingly tied back to covid-related deaths. Levels Health is a new behavioral change tool that helps individuals understand the impact of their diet, exercise, sleep, and stress on their metabolic health - read the full interview with the founder.

📈What's up: Alt-protein fudning as Lever VC launch a new fund targeting early-stage plant-based and cell-based protein; the fund has raised $23M in so far and is already backing rising stars like Turtle Tree Labs and Better Meat Co.

📉 Whats down: The Champagne Committee, France's sparkling wine authority, is capping the 2020 grape harvest 21% below last year's haul. The industry has lost $2 billion in sales because of the pandemic, and vintners are trying to limit supplies to keep prices up.

👋 Join us at one of the FoodHack meetups in Zurich, Berlin, Basel - or launch a chapter in your city to bring your local foodtech community together.

New in Funding

  • 🍄 Mushlabs has raised $10M for sustainable mycelium production. The company uses liquid fermentation tech and agrifood "sidestreams" to grow mycelia for use in alt-protein and meat replacement products.

  • 🍽 Seated, a restaurant booking platform that rewards customers with gift cards for dining out, has raised $30M in funding. It also acquired VenueBook, a platform for event planners to reserve space at restaurants and other venues.

  • 📦Weee! the Asian e-grocer delivering kimchi and matcha breads to your door just raised $35m as stay-home orders have sparked an unprecedented demand for grocery delivery around the world

  • 🌿Ocean Rainforest raises $1.5M led by WWF to continue cultivating seaweed in the North Atlantic for use in the food, feed and cosmetics industries.

  • 💦 Hint the flavored water brand secures $25m. The brand has witnessed retail sales growth exceeding 80% in the past 52-week period and that the new capital will be used to continue its expansion, online and in retail.

  • 🍋 Lemon Perfect the 'enhanced water company' raises $6.6 Million in seed funding. Founded by former basketball coach, Yanni Hufnagel, the new round attracted NBA stars like Nick Young & Blake Griffin, amongst others.

  • 🌱 iFarm raises $4M for Its Automated Vertical Farming System. The company offers four different automated technologies: one for growing a variety of crops on a vertical farm; one for growing strawberries on a vertical farm; iFarm Cropper, a standalone module for growing greens; and iFarm Growtune, a SaaS platform for managing the vertical farms.

From upcycled devil fish to alt-coffee

Meet this week top 5 products featured on FoodHack Discovery:

1️. Olly's Pretzels, Oven-baked, extra crispy and only 95 calories per pack.
2️. Banabar, Organic fruit & nut bar made with the delicious dried banana from Ecuador.
3️. Acari's Fish Jerky, Upcycling the invasive "devil fish" in Mexico into jerky that tastes just like beef.
4️. Verum, the alternative to coffee made from various herbs, mushrooms and plant extracts.
5️. KUBEBA, the better for you food company that is free from the top 8 food allergens

Have a product you'd like to get featured? Fill out the form here 🔍

Adaptogens: super herbs 🌿 or functional fad? 🤷‍♂️

Over the last ten to fifteen years, adaptogens have made the leap from niche herbal product to functional foodies’ latest fad. Today, they enjoy a comfortable position in the $4.5 trillion wellness economy and the segment is expected to grow at a CAGR of 6.8% 📈

From morning cereal to immunity-boosting gum, health and wellbeing entrepreneurs are finding new ways to help their customers integrate adaptogens into their daily routine.

Trend Drivers: natural, functional foods that help us chill out

  • Faced with a global pandemic and uncertainty about what the next few months will bring, many consumers are turning to functional foods to help them bust stress, reduce inflammation, strengthen their immune system and get a better night’s sleep.

  • Millennial foodies, in particular, are always on the lookout for new ingredients to boost their health, making exotic-sounding adaptogens the perfect add-in for existing superfood products.


In our latest FoodHack Trends, we deep dive into the world of adaptogens, get to know these super herbs a little better and meet the business owners and brands driving this trend.

This is a web-version of our weekly This Week In Food newsletter.receive future editions to your inbox.