The Future of Fast Food 🍔

The Future of Fast Food 🍔

By
Nicola Spalding
March 1, 2021

Who doesn’t love fast food? You might not partake in every variety, but we’re willing to bet that there are some days it just hits the spot. And why not? On the whole, it’s affordable, convenient and lets face it, damn tasty.

🍔What: Worldwide, the fast food industry generates annual revenue of over $570 billion. In the US, more than 50 million Americans eat at a casual dining restaurant every day. And in Europe, the fast-casual dining market is expected to hit revenues of $17 billion by 2024

🍟But fast food is changing. And perhaps it’s no bad thing? In the past, fast food outlets got bad press for being an unhealthy choice, and offering the option to ‘supersize’, encouraging consumers to eat way more calories than they could burn. Now, plenty of healthier options are popping up.

👀Who: Startups like Ra Bowls and chains like Leon and Sweetgreen cater to health-conscious, veggie-loving customers. And plant-based is firmly in the mainstream, highlighted by the recent announcement that Beyond Meat has signed global deals to supply McDonald’s and Yum! Brands (whose restaurants include KFC, Pizza Hut and Taco Bell). Given that McDonald’s serves an eye-watering two billion burgers a year (75 every single second!), this is big news.

🤷‍♂️Why: These major brands are under scrutiny for their approach to sustainability and quality. Several outlets have been slammed in the past for questionable meat or factory farming, and are now under pressure from shareholders and the public to do better. With fast food being so widely accessible; arguably the big players have a responsibility to ensure that they are doing right by their consumers and the environment.

😷Fast Food in the Covid-Era: Worldwide, pandemic restrictions on indoor dining over the past year have meant that all types of restaurants have had to adapt, and quickly. Fast food joints were well set up to manage the change, already designed around speedy service for drive thru and takeout. Since the start of the pandemic, 70 percent of McDonald’s sales have taken place in the drive-thru area.

💡How: Driving efficiency and customer purchase are the two mainstays of fast food outlets. Fast food brands have launched an onslaught of new location designs that are tapping into AI technology, contactless app orders, burger flipping robots, payment by license plate recognition, delivery via smartphones, delivery to your car via conveyor belt, and even doing away with queues altogether to go fully digital. Of course, the tech also benefits brands by providing customer data that can lead to deeper consumer insights and, ultimately, increased brand loyalty and higher sales figures.

💻Watch: For those who love a video, this one, about how McDonald’s is changing the face of fast food, is an interesting watch. Some of the strategies may be questionable (McD's fashion?), but nobody can argue with the fact that the QSR behemoth can cope with change in the market, and thrive.

🧠 Want to know more? We deep dived into the future of fast food and latest trends in fast-casual dining here on FoodHack+

What you'll get:

  • 17 Players in this space
  • 3 Trend Drivers
  • 2 Case Studies (Taco Bell & Vegan Junk Food Bar)
  • 4 Key Lessons
  • 3 Predictions

📈Click here to join FoodHack+ and get the entire Pro Library of 55 actionable CPG & foodtech industry reports.

Become a FoodHack+ member to get unlimited access

  • Weekly 7-Minutes Trend Reports | Library of 60+ Reports
  • Proprietary FoodTech Database | Startups & Companies
  • FoodHack+ Insiders Community | Coming soon

Who doesn’t love fast food? You might not partake in every variety, but we’re willing to bet that there are some days it just hits the spot. And why not? On the whole, it’s affordable, convenient and lets face it, damn tasty.

🍔What: Worldwide, the fast food industry generates annual revenue of over $570 billion. In the US, more than 50 million Americans eat at a casual dining restaurant every day. And in Europe, the fast-casual dining market is expected to hit revenues of $17 billion by 2024

🍟But fast food is changing. And perhaps it’s no bad thing? In the past, fast food outlets got bad press for being an unhealthy choice, and offering the option to ‘supersize’, encouraging consumers to eat way more calories than they could burn. Now, plenty of healthier options are popping up.

👀Who: Startups like Ra Bowls and chains like Leon and Sweetgreen cater to health-conscious, veggie-loving customers. And plant-based is firmly in the mainstream, highlighted by the recent announcement that Beyond Meat has signed global deals to supply McDonald’s and Yum! Brands (whose restaurants include KFC, Pizza Hut and Taco Bell). Given that McDonald’s serves an eye-watering two billion burgers a year (75 every single second!), this is big news.

🤷‍♂️Why: These major brands are under scrutiny for their approach to sustainability and quality. Several outlets have been slammed in the past for questionable meat or factory farming, and are now under pressure from shareholders and the public to do better. With fast food being so widely accessible; arguably the big players have a responsibility to ensure that they are doing right by their consumers and the environment.

😷Fast Food in the Covid-Era: Worldwide, pandemic restrictions on indoor dining over the past year have meant that all types of restaurants have had to adapt, and quickly. Fast food joints were well set up to manage the change, already designed around speedy service for drive thru and takeout. Since the start of the pandemic, 70 percent of McDonald’s sales have taken place in the drive-thru area.

💡How: Driving efficiency and customer purchase are the two mainstays of fast food outlets. Fast food brands have launched an onslaught of new location designs that are tapping into AI technology, contactless app orders, burger flipping robots, payment by license plate recognition, delivery via smartphones, delivery to your car via conveyor belt, and even doing away with queues altogether to go fully digital. Of course, the tech also benefits brands by providing customer data that can lead to deeper consumer insights and, ultimately, increased brand loyalty and higher sales figures.

💻Watch: For those who love a video, this one, about how McDonald’s is changing the face of fast food, is an interesting watch. Some of the strategies may be questionable (McD's fashion?), but nobody can argue with the fact that the QSR behemoth can cope with change in the market, and thrive.

🧠 Want to know more? We deep dived into the future of fast food and latest trends in fast-casual dining here on FoodHack+

What you'll get:

  • 17 Players in this space
  • 3 Trend Drivers
  • 2 Case Studies (Taco Bell & Vegan Junk Food Bar)
  • 4 Key Lessons
  • 3 Predictions

📈Click here to join FoodHack+ and get the entire Pro Library of 55 actionable CPG & foodtech industry reports.

Become a FoodHack+ member to get unlimited access

  • Weekly 7-Minutes Trend Reports | Library of 60+ Reports
  • Proprietary FoodTech Database | Startups & Companies
  • FoodHack+ Insiders Community | Coming soon

Who doesn’t love fast food? You might not partake in every variety, but we’re willing to bet that there are some days it just hits the spot. And why not? On the whole, it’s affordable, convenient and lets face it, damn tasty.

🍔What: Worldwide, the fast food industry generates annual revenue of over $570 billion. In the US, more than 50 million Americans eat at a casual dining restaurant every day. And in Europe, the fast-casual dining market is expected to hit revenues of $17 billion by 2024

🍟But fast food is changing. And perhaps it’s no bad thing? In the past, fast food outlets got bad press for being an unhealthy choice, and offering the option to ‘supersize’, encouraging consumers to eat way more calories than they could burn. Now, plenty of healthier options are popping up.

👀Who: Startups like Ra Bowls and chains like Leon and Sweetgreen cater to health-conscious, veggie-loving customers. And plant-based is firmly in the mainstream, highlighted by the recent announcement that Beyond Meat has signed global deals to supply McDonald’s and Yum! Brands (whose restaurants include KFC, Pizza Hut and Taco Bell). Given that McDonald’s serves an eye-watering two billion burgers a year (75 every single second!), this is big news.

🤷‍♂️Why: These major brands are under scrutiny for their approach to sustainability and quality. Several outlets have been slammed in the past for questionable meat or factory farming, and are now under pressure from shareholders and the public to do better. With fast food being so widely accessible; arguably the big players have a responsibility to ensure that they are doing right by their consumers and the environment.

😷Fast Food in the Covid-Era: Worldwide, pandemic restrictions on indoor dining over the past year have meant that all types of restaurants have had to adapt, and quickly. Fast food joints were well set up to manage the change, already designed around speedy service for drive thru and takeout. Since the start of the pandemic, 70 percent of McDonald’s sales have taken place in the drive-thru area.

💡How: Driving efficiency and customer purchase are the two mainstays of fast food outlets. Fast food brands have launched an onslaught of new location designs that are tapping into AI technology, contactless app orders, burger flipping robots, payment by license plate recognition, delivery via smartphones, delivery to your car via conveyor belt, and even doing away with queues altogether to go fully digital. Of course, the tech also benefits brands by providing customer data that can lead to deeper consumer insights and, ultimately, increased brand loyalty and higher sales figures.

💻Watch: For those who love a video, this one, about how McDonald’s is changing the face of fast food, is an interesting watch. Some of the strategies may be questionable (McD's fashion?), but nobody can argue with the fact that the QSR behemoth can cope with change in the market, and thrive.

🧠 Want to know more? We deep dived into the future of fast food and latest trends in fast-casual dining here on FoodHack+

What you'll get:

  • 17 Players in this space
  • 3 Trend Drivers
  • 2 Case Studies (Taco Bell & Vegan Junk Food Bar)
  • 4 Key Lessons
  • 3 Predictions

📈Click here to join FoodHack+ and get the entire Pro Library of 55 actionable CPG & foodtech industry reports.

Who doesn’t love fast food? You might not partake in every variety, but we’re willing to bet that there are some days it just hits the spot. And why not? On the whole, it’s affordable, convenient and lets face it, damn tasty.

🍔What: Worldwide, the fast food industry generates annual revenue of over $570 billion. In the US, more than 50 million Americans eat at a casual dining restaurant every day. And in Europe, the fast-casual dining market is expected to hit revenues of $17 billion by 2024

🍟But fast food is changing. And perhaps it’s no bad thing? In the past, fast food outlets got bad press for being an unhealthy choice, and offering the option to ‘supersize’, encouraging consumers to eat way more calories than they could burn. Now, plenty of healthier options are popping up.

👀Who: Startups like Ra Bowls and chains like Leon and Sweetgreen cater to health-conscious, veggie-loving customers. And plant-based is firmly in the mainstream, highlighted by the recent announcement that Beyond Meat has signed global deals to supply McDonald’s and Yum! Brands (whose restaurants include KFC, Pizza Hut and Taco Bell). Given that McDonald’s serves an eye-watering two billion burgers a year (75 every single second!), this is big news.

🤷‍♂️Why: These major brands are under scrutiny for their approach to sustainability and quality. Several outlets have been slammed in the past for questionable meat or factory farming, and are now under pressure from shareholders and the public to do better. With fast food being so widely accessible; arguably the big players have a responsibility to ensure that they are doing right by their consumers and the environment.

😷Fast Food in the Covid-Era: Worldwide, pandemic restrictions on indoor dining over the past year have meant that all types of restaurants have had to adapt, and quickly. Fast food joints were well set up to manage the change, already designed around speedy service for drive thru and takeout. Since the start of the pandemic, 70 percent of McDonald’s sales have taken place in the drive-thru area.

💡How: Driving efficiency and customer purchase are the two mainstays of fast food outlets. Fast food brands have launched an onslaught of new location designs that are tapping into AI technology, contactless app orders, burger flipping robots, payment by license plate recognition, delivery via smartphones, delivery to your car via conveyor belt, and even doing away with queues altogether to go fully digital. Of course, the tech also benefits brands by providing customer data that can lead to deeper consumer insights and, ultimately, increased brand loyalty and higher sales figures.

💻Watch: For those who love a video, this one, about how McDonald’s is changing the face of fast food, is an interesting watch. Some of the strategies may be questionable (McD's fashion?), but nobody can argue with the fact that the QSR behemoth can cope with change in the market, and thrive.

🧠 Want to know more? We deep dived into the future of fast food and latest trends in fast-casual dining here on FoodHack+

What you'll get:

  • 17 Players in this space
  • 3 Trend Drivers
  • 2 Case Studies (Taco Bell & Vegan Junk Food Bar)
  • 4 Key Lessons
  • 3 Predictions

📈Click here to join FoodHack+ and get the entire Pro Library of 55 actionable CPG & foodtech industry reports.

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