The Secret Sauce: Interview with Fengru Lin from Turtle Tree Labs

The Secret Sauce: Interview with Fengru Lin from Turtle Tree Labs

By
Arman Anatürk
July 2, 2020

Producing real, whole milk with far fewer natural resources and without the need for animals.

Making milk using cell-based technology: when you put in half a million dollars of your own money into your startup - you know you’re all in. That’s exactly what Fengru Lin and her co-founders Max Rye and Rabail Toor did when they knew they had identified a novel approach to address the unsustainable dairy industry, a $716B global market.

Turtle Tree Labs are the first company in the world producing real, whole milk from cell cultivation — which opens the door for safer, healthier and customized dairy products that can be produced with far fewer natural resources and without the need for animals.

But Fengru’s journey didn’t start deep in the labs tinkering with cell-based technologies, instead, she was working in the offices of tech giants like Google and Salesforce.

During this time, Fengru picked up two things; her passion for cheese-making 🧀 and the insatiable 10x mentality instilled from her tech surroundings. So when the time came for her to launch her own business, she knew she had to aim for something big.

Discussion

  • Building a career in tech & the lessons learned during Fengru’s time at Salesforce and Google.
  • Taking the jump to quit her tech career and pursue Turtle Tree
  • Building a solid founding team and attracting the top talent
  • Fengru’s interview on the Business For Good podcast with Paul Shaprio
  • The Japanese whale milk market 🐋  
  • Impacts of COVID-19 on their launch

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Written by
Arman Anatürk

Lived across North America, Europe and Asia, leading to my questionable cooking style. Jumped two feet forward into the startup world in 2013, and haven't looked back since. Always on the hunt for the next story or inside scoop to cover - email me or connect on LinkedIn.

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Producing real, whole milk with far fewer natural resources and without the need for animals.

Making milk using cell-based technology: when you put in half a million dollars of your own money into your startup - you know you’re all in. That’s exactly what Fengru Lin and her co-founders Max Rye and Rabail Toor did when they knew they had identified a novel approach to address the unsustainable dairy industry, a $716B global market.

Turtle Tree Labs are the first company in the world producing real, whole milk from cell cultivation — which opens the door for safer, healthier and customized dairy products that can be produced with far fewer natural resources and without the need for animals.

But Fengru’s journey didn’t start deep in the labs tinkering with cell-based technologies, instead, she was working in the offices of tech giants like Google and Salesforce.

During this time, Fengru picked up two things; her passion for cheese-making 🧀 and the insatiable 10x mentality instilled from her tech surroundings. So when the time came for her to launch her own business, she knew she had to aim for something big.

Discussion

  • Building a career in tech & the lessons learned during Fengru’s time at Salesforce and Google.
  • Taking the jump to quit her tech career and pursue Turtle Tree
  • Building a solid founding team and attracting the top talent
  • Fengru’s interview on the Business For Good podcast with Paul Shaprio
  • The Japanese whale milk market 🐋  
  • Impacts of COVID-19 on their launch

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Become a FoodHack+ member to get unlimited access

  • Read Unlimited Articles
  • Access Member Directory
  • Join a Global Community
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Producing real, whole milk with far fewer natural resources and without the need for animals.

Making milk using cell-based technology: when you put in half a million dollars of your own money into your startup - you know you’re all in. That’s exactly what Fengru Lin and her co-founders Max Rye and Rabail Toor did when they knew they had identified a novel approach to address the unsustainable dairy industry, a $716B global market.

Turtle Tree Labs are the first company in the world producing real, whole milk from cell cultivation — which opens the door for safer, healthier and customized dairy products that can be produced with far fewer natural resources and without the need for animals.

But Fengru’s journey didn’t start deep in the labs tinkering with cell-based technologies, instead, she was working in the offices of tech giants like Google and Salesforce.

During this time, Fengru picked up two things; her passion for cheese-making 🧀 and the insatiable 10x mentality instilled from her tech surroundings. So when the time came for her to launch her own business, she knew she had to aim for something big.

Discussion

  • Building a career in tech & the lessons learned during Fengru’s time at Salesforce and Google.
  • Taking the jump to quit her tech career and pursue Turtle Tree
  • Building a solid founding team and attracting the top talent
  • Fengru’s interview on the Business For Good podcast with Paul Shaprio
  • The Japanese whale milk market 🐋  
  • Impacts of COVID-19 on their launch

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Producing real, whole milk with far fewer natural resources and without the need for animals.

Making milk using cell-based technology: when you put in half a million dollars of your own money into your startup - you know you’re all in. That’s exactly what Fengru Lin and her co-founders Max Rye and Rabail Toor did when they knew they had identified a novel approach to address the unsustainable dairy industry, a $716B global market.

Turtle Tree Labs are the first company in the world producing real, whole milk from cell cultivation — which opens the door for safer, healthier and customized dairy products that can be produced with far fewer natural resources and without the need for animals.

But Fengru’s journey didn’t start deep in the labs tinkering with cell-based technologies, instead, she was working in the offices of tech giants like Google and Salesforce.

During this time, Fengru picked up two things; her passion for cheese-making 🧀 and the insatiable 10x mentality instilled from her tech surroundings. So when the time came for her to launch her own business, she knew she had to aim for something big.

Discussion

  • Building a career in tech & the lessons learned during Fengru’s time at Salesforce and Google.
  • Taking the jump to quit her tech career and pursue Turtle Tree
  • Building a solid founding team and attracting the top talent
  • Fengru’s interview on the Business For Good podcast with Paul Shaprio
  • The Japanese whale milk market 🐋  
  • Impacts of COVID-19 on their launch

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.