The Secret Sauce: Interview with Daniel Protz from FlavorWiki

The Secret Sauce: Interview with Daniel Protz from FlavorWiki

By
Arman Anatürk
May 29, 2020

Why big brands and retailers are afraid of startups going Direct-To-Consumers

Daniel Protz is an experienced executive, entrepreneur and former competitive athlete. Originally from the US, Daniel found himself bound to a hospital bed in Switzerland after breaking his back during a mountain running competition. After making a full recovery, Daniel grew a liking to the Swiss mountains and has lived here since.

Daniel started his career in finance, first at Goldman Sachs and later with a hedge fund focused on algorithmic trading where he developed his love of all things data-driven.  FlavorWiki is Daniel’s third technology start-up since earning his MBA from Stanford University in 2007.

During the episode, Daniel and I chat about the startup ecosystem in the US vs Switzerland, how DTC disrupted traditional retail and big FMCGs, and why ultimately, consumers are the ones losing out.

Timestamps

  • 2:00 - Thoughts on founding a business in the Swiss ecosystem vs US
    - The mindset that holds back Swiss entrepreneurs
    - Take inspiration from the Israeli entrepreneurs
    - The mindset for a winning entrepreneur
    - “If you don’t win in America you will lose”
  • 13:00 - Starting FlavorWiki
    - Discovering food science
    - Seeing digitalisation take over industries
    - Spotting the opportunity  
  • 16:00 - The birth of the packaged good industry
    - Sugar loading, slotting fee’s and buying out competitors
  • 20:00 - How small brands and DTC disrupted the market
    - How small brands can utilize data and insights for growth
    - The difficulties small brands have with scaling
    - “It’s very difficult to stay small”
  • 27:00 - Using data in the non-traditional segments  
    - How small brands can compete with the big guys
    - Why the consumers all ultimately the losers

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Written by
Arman Anatürk

Lived across North America, Europe and Asia, leading to my questionable cooking style. Jumped two feet forward into the startup world in 2013, and haven't looked back since. Always on the hunt for the next story or inside scoop to cover - email me or connect on LinkedIn.

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Why big brands and retailers are afraid of startups going Direct-To-Consumers

Daniel Protz is an experienced executive, entrepreneur and former competitive athlete. Originally from the US, Daniel found himself bound to a hospital bed in Switzerland after breaking his back during a mountain running competition. After making a full recovery, Daniel grew a liking to the Swiss mountains and has lived here since.

Daniel started his career in finance, first at Goldman Sachs and later with a hedge fund focused on algorithmic trading where he developed his love of all things data-driven.  FlavorWiki is Daniel’s third technology start-up since earning his MBA from Stanford University in 2007.

During the episode, Daniel and I chat about the startup ecosystem in the US vs Switzerland, how DTC disrupted traditional retail and big FMCGs, and why ultimately, consumers are the ones losing out.

Timestamps

  • 2:00 - Thoughts on founding a business in the Swiss ecosystem vs US
    - The mindset that holds back Swiss entrepreneurs
    - Take inspiration from the Israeli entrepreneurs
    - The mindset for a winning entrepreneur
    - “If you don’t win in America you will lose”
  • 13:00 - Starting FlavorWiki
    - Discovering food science
    - Seeing digitalisation take over industries
    - Spotting the opportunity  
  • 16:00 - The birth of the packaged good industry
    - Sugar loading, slotting fee’s and buying out competitors
  • 20:00 - How small brands and DTC disrupted the market
    - How small brands can utilize data and insights for growth
    - The difficulties small brands have with scaling
    - “It’s very difficult to stay small”
  • 27:00 - Using data in the non-traditional segments  
    - How small brands can compete with the big guys
    - Why the consumers all ultimately the losers

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Become a FoodHack+ member to get unlimited access

  • Read Unlimited Articles
  • Access Member Directory
  • Join a Global Community
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Why big brands and retailers are afraid of startups going Direct-To-Consumers

Daniel Protz is an experienced executive, entrepreneur and former competitive athlete. Originally from the US, Daniel found himself bound to a hospital bed in Switzerland after breaking his back during a mountain running competition. After making a full recovery, Daniel grew a liking to the Swiss mountains and has lived here since.

Daniel started his career in finance, first at Goldman Sachs and later with a hedge fund focused on algorithmic trading where he developed his love of all things data-driven.  FlavorWiki is Daniel’s third technology start-up since earning his MBA from Stanford University in 2007.

During the episode, Daniel and I chat about the startup ecosystem in the US vs Switzerland, how DTC disrupted traditional retail and big FMCGs, and why ultimately, consumers are the ones losing out.

Timestamps

  • 2:00 - Thoughts on founding a business in the Swiss ecosystem vs US
    - The mindset that holds back Swiss entrepreneurs
    - Take inspiration from the Israeli entrepreneurs
    - The mindset for a winning entrepreneur
    - “If you don’t win in America you will lose”
  • 13:00 - Starting FlavorWiki
    - Discovering food science
    - Seeing digitalisation take over industries
    - Spotting the opportunity  
  • 16:00 - The birth of the packaged good industry
    - Sugar loading, slotting fee’s and buying out competitors
  • 20:00 - How small brands and DTC disrupted the market
    - How small brands can utilize data and insights for growth
    - The difficulties small brands have with scaling
    - “It’s very difficult to stay small”
  • 27:00 - Using data in the non-traditional segments  
    - How small brands can compete with the big guys
    - Why the consumers all ultimately the losers

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Why big brands and retailers are afraid of startups going Direct-To-Consumers

Daniel Protz is an experienced executive, entrepreneur and former competitive athlete. Originally from the US, Daniel found himself bound to a hospital bed in Switzerland after breaking his back during a mountain running competition. After making a full recovery, Daniel grew a liking to the Swiss mountains and has lived here since.

Daniel started his career in finance, first at Goldman Sachs and later with a hedge fund focused on algorithmic trading where he developed his love of all things data-driven.  FlavorWiki is Daniel’s third technology start-up since earning his MBA from Stanford University in 2007.

During the episode, Daniel and I chat about the startup ecosystem in the US vs Switzerland, how DTC disrupted traditional retail and big FMCGs, and why ultimately, consumers are the ones losing out.

Timestamps

  • 2:00 - Thoughts on founding a business in the Swiss ecosystem vs US
    - The mindset that holds back Swiss entrepreneurs
    - Take inspiration from the Israeli entrepreneurs
    - The mindset for a winning entrepreneur
    - “If you don’t win in America you will lose”
  • 13:00 - Starting FlavorWiki
    - Discovering food science
    - Seeing digitalisation take over industries
    - Spotting the opportunity  
  • 16:00 - The birth of the packaged good industry
    - Sugar loading, slotting fee’s and buying out competitors
  • 20:00 - How small brands and DTC disrupted the market
    - How small brands can utilize data and insights for growth
    - The difficulties small brands have with scaling
    - “It’s very difficult to stay small”
  • 27:00 - Using data in the non-traditional segments  
    - How small brands can compete with the big guys
    - Why the consumers all ultimately the losers

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.