The Secret Sauce: with Sorosh Tavakoli, founder and CEO of Noquo Foods

The Secret Sauce: with Sorosh Tavakoli, founder and CEO of Noquo Foods

By
Arman Anatürk
February 19, 2021

Meet Sorosh, our latest guest on the secret sauce podcast, and one of the brightest minds in foodtech - from exiting his media tech business to now creating the future of plant based cheese

Bio:

Meet Sorosh, our latest guest on the secret sauce podcast, and one of the brightest minds in foodtech - from exiting his media tech business to now creating the future of plant based cheeseSorosh is what every immigrant entrepreneur dreams of. Honestly, his story is what great scripts are made of. After having to leave his home country of Iran due to the Iran/Iraq war, Sorosh's family moved to a smallish town in Sweden 🇸🇪

There, he tried to fit in and get into the Swedish ways but always found solace with fellow immigrants. And growing up as teen in Uppsala, Sorosh gets really into software and tech at the height of the dot com era.

Aged 14 he builds and sells his first venture (a fan page for Method Man) and realised he might have a knack for entrepreneurship. He then goes on to study media technology where his classmates include the soon to be founders of Spotify, SoundCloud & Prezi.

While at university, Sorosh decides he never wants to work for someone, and instead, whilst taking a shower he comes up with the idea for a disruptive media advertising company.

His hunch is right - the business grows to 100 people across 8 cities and in 2014 he sells this business for an estimated $75M.

He then finds himself in New York, itching to build something new quickly decides he wanted climate impact built into the business model. He gets excited on the idea that duckweed could be the future to a more sustainable food system and starts to explore this space. His hunch is wrong - a few months later he stops pursuing duckweed.

His focus then shifts to the alternative protein sector. He meets a talented scientist, Anja Leissner who's been exploring the world of plant-based cheeses. Together they come to the conclusion that there's no great tasting and nutritious product in the market and decide they'll be the ones to change that.

In 2019, they launch Noquo Foods, on a mission to create the future of great tasting plant-based cheeses using science and technology. Since starting the venture they've built a world-class team of scientists and raised €3.25M from leading investors. I've personally tried their products and am a fan

Discussion: 

Early ventures in the Dot Com era, building a 100-person company, getting acquired & creating the future of plant-based cheese. Sorosh is the classic immigrant entrepreneur story:

  • His family had to leave his home country of Iran due to the Iran/Iraq war at the time.
  • Moves to a smallish town in Sweden (Uppsala) and tries to fit in.
  • Gets really into software / tech at the height of the dot com boom.
  • Builds and sells his first website (a fan page for Method Man) at age 14.
  • Goes on to study media technology where his classmates include soon to be founders of Spotify, SoundCloud & Prezi.
  • Decides he never wants to work for anyone.
  • Gets the idea for a media advertising company whilst in the shower.
  • Builds the business to 100 people across 8 cities.
  • Sells this business for an estimated $75M.
  • Makes his family proud.
  • Moves to NYTakes some time to learn about impact businesses & climate change.
  • Tries launching a duckweed business. Fails.
  • Now is creating the future of great tasting plant-based cheese together with his co-founder Anja and their team of scientist at Noquo Foods.

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Hosted by: Arman Anatürk

Edited by: Annabelle Buckland

Become a FoodHack+ member to get unlimited access

  • Access premium publications
  • Get listed on our directory
  • Join a Global Community

Meet Sorosh, our latest guest on the secret sauce podcast, and one of the brightest minds in foodtech - from exiting his media tech business to now creating the future of plant based cheese

Bio:

Meet Sorosh, our latest guest on the secret sauce podcast, and one of the brightest minds in foodtech - from exiting his media tech business to now creating the future of plant based cheeseSorosh is what every immigrant entrepreneur dreams of. Honestly, his story is what great scripts are made of. After having to leave his home country of Iran due to the Iran/Iraq war, Sorosh's family moved to a smallish town in Sweden 🇸🇪

There, he tried to fit in and get into the Swedish ways but always found solace with fellow immigrants. And growing up as teen in Uppsala, Sorosh gets really into software and tech at the height of the dot com era.

Aged 14 he builds and sells his first venture (a fan page for Method Man) and realised he might have a knack for entrepreneurship. He then goes on to study media technology where his classmates include the soon to be founders of Spotify, SoundCloud & Prezi.

While at university, Sorosh decides he never wants to work for someone, and instead, whilst taking a shower he comes up with the idea for a disruptive media advertising company.

His hunch is right - the business grows to 100 people across 8 cities and in 2014 he sells this business for an estimated $75M.

He then finds himself in New York, itching to build something new quickly decides he wanted climate impact built into the business model. He gets excited on the idea that duckweed could be the future to a more sustainable food system and starts to explore this space. His hunch is wrong - a few months later he stops pursuing duckweed.

His focus then shifts to the alternative protein sector. He meets a talented scientist, Anja Leissner who's been exploring the world of plant-based cheeses. Together they come to the conclusion that there's no great tasting and nutritious product in the market and decide they'll be the ones to change that.

In 2019, they launch Noquo Foods, on a mission to create the future of great tasting plant-based cheeses using science and technology. Since starting the venture they've built a world-class team of scientists and raised €3.25M from leading investors. I've personally tried their products and am a fan

Discussion: 

Early ventures in the Dot Com era, building a 100-person company, getting acquired & creating the future of plant-based cheese. Sorosh is the classic immigrant entrepreneur story:

  • His family had to leave his home country of Iran due to the Iran/Iraq war at the time.
  • Moves to a smallish town in Sweden (Uppsala) and tries to fit in.
  • Gets really into software / tech at the height of the dot com boom.
  • Builds and sells his first website (a fan page for Method Man) at age 14.
  • Goes on to study media technology where his classmates include soon to be founders of Spotify, SoundCloud & Prezi.
  • Decides he never wants to work for anyone.
  • Gets the idea for a media advertising company whilst in the shower.
  • Builds the business to 100 people across 8 cities.
  • Sells this business for an estimated $75M.
  • Makes his family proud.
  • Moves to NYTakes some time to learn about impact businesses & climate change.
  • Tries launching a duckweed business. Fails.
  • Now is creating the future of great tasting plant-based cheese together with his co-founder Anja and their team of scientist at Noquo Foods.

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Hosted by: Arman Anatürk

Edited by: Annabelle Buckland

Become a FoodHack+ member to get unlimited access

  • Access premium publications
  • Get listed on our directory
  • Join a Global Community

Meet Sorosh, our latest guest on the secret sauce podcast, and one of the brightest minds in foodtech - from exiting his media tech business to now creating the future of plant based cheese

Bio:

Meet Sorosh, our latest guest on the secret sauce podcast, and one of the brightest minds in foodtech - from exiting his media tech business to now creating the future of plant based cheeseSorosh is what every immigrant entrepreneur dreams of. Honestly, his story is what great scripts are made of. After having to leave his home country of Iran due to the Iran/Iraq war, Sorosh's family moved to a smallish town in Sweden 🇸🇪

There, he tried to fit in and get into the Swedish ways but always found solace with fellow immigrants. And growing up as teen in Uppsala, Sorosh gets really into software and tech at the height of the dot com era.

Aged 14 he builds and sells his first venture (a fan page for Method Man) and realised he might have a knack for entrepreneurship. He then goes on to study media technology where his classmates include the soon to be founders of Spotify, SoundCloud & Prezi.

While at university, Sorosh decides he never wants to work for someone, and instead, whilst taking a shower he comes up with the idea for a disruptive media advertising company.

His hunch is right - the business grows to 100 people across 8 cities and in 2014 he sells this business for an estimated $75M.

He then finds himself in New York, itching to build something new quickly decides he wanted climate impact built into the business model. He gets excited on the idea that duckweed could be the future to a more sustainable food system and starts to explore this space. His hunch is wrong - a few months later he stops pursuing duckweed.

His focus then shifts to the alternative protein sector. He meets a talented scientist, Anja Leissner who's been exploring the world of plant-based cheeses. Together they come to the conclusion that there's no great tasting and nutritious product in the market and decide they'll be the ones to change that.

In 2019, they launch Noquo Foods, on a mission to create the future of great tasting plant-based cheeses using science and technology. Since starting the venture they've built a world-class team of scientists and raised €3.25M from leading investors. I've personally tried their products and am a fan

Discussion: 

Early ventures in the Dot Com era, building a 100-person company, getting acquired & creating the future of plant-based cheese. Sorosh is the classic immigrant entrepreneur story:

  • His family had to leave his home country of Iran due to the Iran/Iraq war at the time.
  • Moves to a smallish town in Sweden (Uppsala) and tries to fit in.
  • Gets really into software / tech at the height of the dot com boom.
  • Builds and sells his first website (a fan page for Method Man) at age 14.
  • Goes on to study media technology where his classmates include soon to be founders of Spotify, SoundCloud & Prezi.
  • Decides he never wants to work for anyone.
  • Gets the idea for a media advertising company whilst in the shower.
  • Builds the business to 100 people across 8 cities.
  • Sells this business for an estimated $75M.
  • Makes his family proud.
  • Moves to NYTakes some time to learn about impact businesses & climate change.
  • Tries launching a duckweed business. Fails.
  • Now is creating the future of great tasting plant-based cheese together with his co-founder Anja and their team of scientist at Noquo Foods.

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Hosted by: Arman Anatürk

Edited by: Annabelle Buckland

Meet Sorosh, our latest guest on the secret sauce podcast, and one of the brightest minds in foodtech - from exiting his media tech business to now creating the future of plant based cheese

Bio:

Meet Sorosh, our latest guest on the secret sauce podcast, and one of the brightest minds in foodtech - from exiting his media tech business to now creating the future of plant based cheeseSorosh is what every immigrant entrepreneur dreams of. Honestly, his story is what great scripts are made of. After having to leave his home country of Iran due to the Iran/Iraq war, Sorosh's family moved to a smallish town in Sweden 🇸🇪

There, he tried to fit in and get into the Swedish ways but always found solace with fellow immigrants. And growing up as teen in Uppsala, Sorosh gets really into software and tech at the height of the dot com era.

Aged 14 he builds and sells his first venture (a fan page for Method Man) and realised he might have a knack for entrepreneurship. He then goes on to study media technology where his classmates include the soon to be founders of Spotify, SoundCloud & Prezi.

While at university, Sorosh decides he never wants to work for someone, and instead, whilst taking a shower he comes up with the idea for a disruptive media advertising company.

His hunch is right - the business grows to 100 people across 8 cities and in 2014 he sells this business for an estimated $75M.

He then finds himself in New York, itching to build something new quickly decides he wanted climate impact built into the business model. He gets excited on the idea that duckweed could be the future to a more sustainable food system and starts to explore this space. His hunch is wrong - a few months later he stops pursuing duckweed.

His focus then shifts to the alternative protein sector. He meets a talented scientist, Anja Leissner who's been exploring the world of plant-based cheeses. Together they come to the conclusion that there's no great tasting and nutritious product in the market and decide they'll be the ones to change that.

In 2019, they launch Noquo Foods, on a mission to create the future of great tasting plant-based cheeses using science and technology. Since starting the venture they've built a world-class team of scientists and raised €3.25M from leading investors. I've personally tried their products and am a fan

Discussion: 

Early ventures in the Dot Com era, building a 100-person company, getting acquired & creating the future of plant-based cheese. Sorosh is the classic immigrant entrepreneur story:

  • His family had to leave his home country of Iran due to the Iran/Iraq war at the time.
  • Moves to a smallish town in Sweden (Uppsala) and tries to fit in.
  • Gets really into software / tech at the height of the dot com boom.
  • Builds and sells his first website (a fan page for Method Man) at age 14.
  • Goes on to study media technology where his classmates include soon to be founders of Spotify, SoundCloud & Prezi.
  • Decides he never wants to work for anyone.
  • Gets the idea for a media advertising company whilst in the shower.
  • Builds the business to 100 people across 8 cities.
  • Sells this business for an estimated $75M.
  • Makes his family proud.
  • Moves to NYTakes some time to learn about impact businesses & climate change.
  • Tries launching a duckweed business. Fails.
  • Now is creating the future of great tasting plant-based cheese together with his co-founder Anja and their team of scientist at Noquo Foods.

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Hosted by: Arman Anatürk

Edited by: Annabelle Buckland