The Secret Sauce: Interview with Jose Amado-Blanco from Yamo

The Secret Sauce: Interview with Jose Amado-Blanco from Yamo

By
Arman Anatürk
June 25, 2020

From poker enthusiast to starting a baby food revolution

From flunking university to bouncing back and starting a baby food revolution. Today on The Secret Sauce, we’re joined by Jose Amado Blanco, the co-founder and Chief Operational Officer of Yamo, creators of the fresh, all-natural, all-organic food for babies.

But when you think of three 20-something childless men, baby food perhaps isn’t the first business venture that would spring to mind. But for José and his co-founders Tobias and Luca, the opportunity was clear. Everyone was talking about fresh, healthy, sustainable food - but we were still feeding the tiniest members of our families products that were older than they were.

With processed sugar and additives aplenty. Something was very wrong. So they founded Yamo in 2016. Standing for taste (yamyam) and a love of good food (amo - “I love” in Italian), their baby purées are 100% fresh, organic and natural. As a growing number of parents jumped on board, this Swiss brand quickly expanded to Germany and Austria and is now distributed in some of the most well-known retailers across the DACH region.


Discussion

  • Immigrating from Cuba to Switzerland at an early age  
  • Jose’s early poker ambitions and how that eventually led him to fail his studies
  • Returning to university and picking up his interest in entrepreneurship
  • An unlikely match, meeting his co-founders through poker games and nights outs
  • The early meetings of Yamo - the issues in the baby food market
  • Going from ideation to MVP, to market testing
  • Differences in crowdfunding and venture capital - and when they play a part
  • The bad days at Yamo - failed launches, plastic problem, machine failures
  • New product launch - Yamoghurt  - and where Yamo is headed

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Written by
Arman Anatürk

Lived across North America, Europe and Asia, leading to my questionable cooking style. Jumped two feet forward into the startup world in 2013, and haven't looked back since. Always on the hunt for the next story or inside scoop to cover - email me or connect on LinkedIn.

Become a FoodHack+ member to get unlimited access

  • Read Unlimited Articles
  • Access Member Directory
  • Get Event Discounts

From poker enthusiast to starting a baby food revolution

From flunking university to bouncing back and starting a baby food revolution. Today on The Secret Sauce, we’re joined by Jose Amado Blanco, the co-founder and Chief Operational Officer of Yamo, creators of the fresh, all-natural, all-organic food for babies.

But when you think of three 20-something childless men, baby food perhaps isn’t the first business venture that would spring to mind. But for José and his co-founders Tobias and Luca, the opportunity was clear. Everyone was talking about fresh, healthy, sustainable food - but we were still feeding the tiniest members of our families products that were older than they were.

With processed sugar and additives aplenty. Something was very wrong. So they founded Yamo in 2016. Standing for taste (yamyam) and a love of good food (amo - “I love” in Italian), their baby purées are 100% fresh, organic and natural. As a growing number of parents jumped on board, this Swiss brand quickly expanded to Germany and Austria and is now distributed in some of the most well-known retailers across the DACH region.


Discussion

  • Immigrating from Cuba to Switzerland at an early age  
  • Jose’s early poker ambitions and how that eventually led him to fail his studies
  • Returning to university and picking up his interest in entrepreneurship
  • An unlikely match, meeting his co-founders through poker games and nights outs
  • The early meetings of Yamo - the issues in the baby food market
  • Going from ideation to MVP, to market testing
  • Differences in crowdfunding and venture capital - and when they play a part
  • The bad days at Yamo - failed launches, plastic problem, machine failures
  • New product launch - Yamoghurt  - and where Yamo is headed

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

Become a FoodHack+ member to get unlimited access

  • Read Unlimited Articles
  • Access Member Directory
  • Join a Global Community
UPGRADE NOW
Cancel anytime

From poker enthusiast to starting a baby food revolution

From flunking university to bouncing back and starting a baby food revolution. Today on The Secret Sauce, we’re joined by Jose Amado Blanco, the co-founder and Chief Operational Officer of Yamo, creators of the fresh, all-natural, all-organic food for babies.

But when you think of three 20-something childless men, baby food perhaps isn’t the first business venture that would spring to mind. But for José and his co-founders Tobias and Luca, the opportunity was clear. Everyone was talking about fresh, healthy, sustainable food - but we were still feeding the tiniest members of our families products that were older than they were.

With processed sugar and additives aplenty. Something was very wrong. So they founded Yamo in 2016. Standing for taste (yamyam) and a love of good food (amo - “I love” in Italian), their baby purées are 100% fresh, organic and natural. As a growing number of parents jumped on board, this Swiss brand quickly expanded to Germany and Austria and is now distributed in some of the most well-known retailers across the DACH region.


Discussion

  • Immigrating from Cuba to Switzerland at an early age  
  • Jose’s early poker ambitions and how that eventually led him to fail his studies
  • Returning to university and picking up his interest in entrepreneurship
  • An unlikely match, meeting his co-founders through poker games and nights outs
  • The early meetings of Yamo - the issues in the baby food market
  • Going from ideation to MVP, to market testing
  • Differences in crowdfunding and venture capital - and when they play a part
  • The bad days at Yamo - failed launches, plastic problem, machine failures
  • New product launch - Yamoghurt  - and where Yamo is headed

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.

From poker enthusiast to starting a baby food revolution

From flunking university to bouncing back and starting a baby food revolution. Today on The Secret Sauce, we’re joined by Jose Amado Blanco, the co-founder and Chief Operational Officer of Yamo, creators of the fresh, all-natural, all-organic food for babies.

But when you think of three 20-something childless men, baby food perhaps isn’t the first business venture that would spring to mind. But for José and his co-founders Tobias and Luca, the opportunity was clear. Everyone was talking about fresh, healthy, sustainable food - but we were still feeding the tiniest members of our families products that were older than they were.

With processed sugar and additives aplenty. Something was very wrong. So they founded Yamo in 2016. Standing for taste (yamyam) and a love of good food (amo - “I love” in Italian), their baby purées are 100% fresh, organic and natural. As a growing number of parents jumped on board, this Swiss brand quickly expanded to Germany and Austria and is now distributed in some of the most well-known retailers across the DACH region.


Discussion

  • Immigrating from Cuba to Switzerland at an early age  
  • Jose’s early poker ambitions and how that eventually led him to fail his studies
  • Returning to university and picking up his interest in entrepreneurship
  • An unlikely match, meeting his co-founders through poker games and nights outs
  • The early meetings of Yamo - the issues in the baby food market
  • Going from ideation to MVP, to market testing
  • Differences in crowdfunding and venture capital - and when they play a part
  • The bad days at Yamo - failed launches, plastic problem, machine failures
  • New product launch - Yamoghurt  - and where Yamo is headed

The Secret Sauce by FoodHack

In a fast changing industry, it's good to know how to get ahead. The Secret Sauce is a business podcast where host, Arman Anaturk, co-founder of FoodHack, speaks with disruptive entrepreneurs and innovators from across the food industry to learn more about the businesses they’ve built.