This Week: 2021 trend drivers and more top foodtech news

This Week: 2021 trend drivers and more top foodtech news

By
Nicola Spalding
January 8, 2021

Hello again, it's your weekly food industry newsletter. I know things have already gotten off to a wild start this week (lockdowns 🔒, Bitcoin 📈, Elon 💰, and well, Washington..) but, rest assured, I'm just here to distill the top food & foodtech news into 5-minute reads and share the occasional meme.

So let's jump into the first This Week In Food of 2021. And remember, emails are a two-way street: If you read something that you enjoy, get's you thinking, makes you laugh, or think differently, hit reply and let us know.

Subscribe to This Week In Food:

Weekly Digest

  • 🎙 The Secret Sauce is back! Our first guest of 2021, Daniel Skavén Ruben - foodtech expert, advisor, investor and consultant to the Rockefeller Foundation Food team. We chat about Daniel’s not-so-straightforward path into the food industry, to the issues with the current food system, to regenerative agriculture and True Cost Accounting, to current FoodTech trends, and much more. Listen to the episode here.

  • 📈 What’s Up: Southeast Asian Grab saw its food delivery revenue triple from its app GrabFood through the pandemic, as consumers were forced to stay at home and order in instead of eating out.
  • 📉What’s Down: Impossible Foods is slashing the wholesale prices of its plant-based meat products by 15%, in the hope of encouraging more consumers to make the shift towards plant-based eating, if they had previously been put off by the premium price point.
  • 💰Funding: It's only the first week back and already over $200M has been raised by agrifood startups across the globe - see who's closed rounds this week including Solar Food's protein made from air, Denmark's Too Good To Go and Australia's cellular agtech startup, Vow Foods.
  • 🚀 Accelerator, Incubators & more: If you’ve got a great idea and a winning team but need some cash to get things moving, here’s a list of all the incubators, accelerators and programs with application deadlines in Q1, put together by angel investors Anna Ottosson and Erik Byrenius at Trellis Road.
  • 💸 Fundraising for your CPG, FoodTech, AgTech startup? Get your startup deck in front of our list of 100+ accredited investors by Applying here before January 17th, 11pm CET.
  • 🥤Food and drink packaging is one of the major contributors to plastic pollution worldwide, with around 40% of plastic packaging waste attributed to food. The global food packaging market is expected to grow to $463.65 billion by 2027 and the global eco-friendly food packaging market will reach $249 billion by 2025. That’s why some food packaging companies and the brands they serve are seeking new, sustainable ways to pack the goods they sell – from cartons grown with mushrooms, to water-soluble edible films. Explore this and more on FoodHack+ this week.

  • 🌱 Veganuary is off to a great start and the campaign expects to see a record-breaking 500,000 participants this year, with the highest number in the UK and closely followed by the US. Plus, it was trending on TikTok, and various big businesses including Bloomberg, Nestlé and M&S are encouraging their employees to take up the challenge and go meatless for the month.
  • 👀Plant-Based Celebs: tonnes of celebs (and not just the Z-listers but the real deal) are getting in on the plant-based action and founding plant-based and vegan companies, for health, wealth, and all kinds of other reasons.
  • 🥛 Oatly is planning an IPO this year which could raise $1Bn, as the popularity of its plant-based milk alternatives continues to soar. Dollar sales of oat milk were up by 212% through to October of last year and it’s now the second most popular plant-based milk in the US, so while Oatly may not currently report earnings, we know it’s coining it in

🚀Plant-Based Product Launches:

  • One of China’s largest fast food restaurants, Dicos, has added plant-based eggs from US startup Eat Just Inc to menus across 500 of its outlets in mainland China.
  • Singapore-based food tech Shandi Global is launching a very convincing plant-based chicken drumstick at price parity with conventional chicken in order to target mass consumers.
  • Taco Bell is adding vegan meat made by Finnish brand Gold & Green Foods to its UK menus, in time for Veganuary.
  • Vegan food delivery service Daily Harvest is launching frozen clean label plant-based milk wedges made from almonds, pink sea salt and vanilla beans, which can be defrosted so you always have fresh non-dairy milk handy.
  • Mars has released vegan versions of its Topic and Bounty chocolate bars, having become the world’s first major confectionery producer to launch vegan chocolate with its vegan Galaxy bar last year.
  • Premium vegan chocolate brand Eat Gold Organics has launched chocolate bars infused with adaptogens and nootropics designed to meet basic adult wellness needs such as an immunity boost, hot flashes and even better sex.
  • 💡Thinking of getting in on the plant-based food action? Here are some handy tips to make sure you manufacture safely and avoid potential pitfalls.


  • 📈 Hockey Stick Growth: Fueled by a year of lockdowns and a global pandemic, the Zurich startup Farmy, which delivers foods and goods from regional producers, was able to increase its sales by 170% to 24 million euros and build that hockey stick growth we all dream of. Farmy has also almost doubled its team to 220 employees during this time and claims to have saved 400 tons of CO2 thanks to their electric delivery fleet.
  • 🤖 Robotics: US grocery retailer Albertsons is piloting a new automated kiosk for grocery pickup, for a contactless experience. The kiosk has both regular and deep freeze temperature zones, and when a customer scans a code their order is moved to the front of the kiosk for collection.
  • 🥩Israeli food tech Aleph Farms has signed a deal with Mitsubishi to bring its cultivated steak to Japan, as part of its strategy to ensure a successful integration of cell-based meat into the existing meat industry ecosystem.
  • 🐢 Singapore startup TurtleTree Labs, which cultivates milk in their lab from animal cells, has launched a B2B business to develop growth factors for the wider cellular agriculture industry, called TurtleFood Scientific.

New in big food:

  • Unilever launched 25 new frozen treats in the US, including a revival of 90s hit Vanilla Vienetta Cake after 30 years off the market.
  • Bel Brands plans to launch Babybel cheese snacks enriched with probiotics and vitamins, dubbed Babybel Plus+, across the US in February, which marks the company’s first foray into functional products.
  • PepsiCo’s Mtn Dew brand is releasing its first new permanent flavour in over a decade, Major Melon, and apparently it evokes ‘feelings of freedom and nostalgia’.
  • Chipotle launched cauliflower rice across all its US and Canadian locations for a limited time, in response to demand from consumers trying to cut down on grains.
  • 🍫Scandalous Shrinkflation: Ferrero has confirmed that it plans to reduce the size of Nutella jars in the UK and Belgium without reducing the price, due to increases in manufacturing costs.
  • 🌱 UK supermarket ASDA has opened a vegan butcher counter, Veelicious, at its Watford location in London, which it plans to operate for six months. Customers can access a variety of vegan meats, cheeses and prepared meals for as little as 75 pence.
  • 🥛 Got milk? Two dairy farms in the UK have trialled selling their fresh milk in glass bottles from unattended vending machines. As well as regular dairy milk, the machines contain syrups to create flavoured milks, and could be a successful solution to pandemic-related shortages caused by supply chain disruptions or lack of store staff to replenish shelves, plus are by their nature ‘contactless’.
  • 🍤 Random: This lady makes amazing rugs inspired by her favorite Asian snacks. If I'm betting on one big trend this year it's that these rugs will take off.

Subscribe to This Week In Food:

Become a FoodHack+ member to get unlimited access

  • Access premium publications
  • Get listed on our directory
  • Join a Global Community

Hello again, it's your weekly food industry newsletter. I know things have already gotten off to a wild start this week (lockdowns 🔒, Bitcoin 📈, Elon 💰, and well, Washington..) but, rest assured, I'm just here to distill the top food & foodtech news into 5-minute reads and share the occasional meme.

So let's jump into the first This Week In Food of 2021. And remember, emails are a two-way street: If you read something that you enjoy, get's you thinking, makes you laugh, or think differently, hit reply and let us know.

Subscribe to This Week In Food:

Weekly Digest

  • 🎙 The Secret Sauce is back! Our first guest of 2021, Daniel Skavén Ruben - foodtech expert, advisor, investor and consultant to the Rockefeller Foundation Food team. We chat about Daniel’s not-so-straightforward path into the food industry, to the issues with the current food system, to regenerative agriculture and True Cost Accounting, to current FoodTech trends, and much more. Listen to the episode here.

  • 📈 What’s Up: Southeast Asian Grab saw its food delivery revenue triple from its app GrabFood through the pandemic, as consumers were forced to stay at home and order in instead of eating out.
  • 📉What’s Down: Impossible Foods is slashing the wholesale prices of its plant-based meat products by 15%, in the hope of encouraging more consumers to make the shift towards plant-based eating, if they had previously been put off by the premium price point.
  • 💰Funding: It's only the first week back and already over $200M has been raised by agrifood startups across the globe - see who's closed rounds this week including Solar Food's protein made from air, Denmark's Too Good To Go and Australia's cellular agtech startup, Vow Foods.
  • 🚀 Accelerator, Incubators & more: If you’ve got a great idea and a winning team but need some cash to get things moving, here’s a list of all the incubators, accelerators and programs with application deadlines in Q1, put together by angel investors Anna Ottosson and Erik Byrenius at Trellis Road.
  • 💸 Fundraising for your CPG, FoodTech, AgTech startup? Get your startup deck in front of our list of 100+ accredited investors by Applying here before January 17th, 11pm CET.
  • 🥤Food and drink packaging is one of the major contributors to plastic pollution worldwide, with around 40% of plastic packaging waste attributed to food. The global food packaging market is expected to grow to $463.65 billion by 2027 and the global eco-friendly food packaging market will reach $249 billion by 2025. That’s why some food packaging companies and the brands they serve are seeking new, sustainable ways to pack the goods they sell – from cartons grown with mushrooms, to water-soluble edible films. Explore this and more on FoodHack+ this week.

  • 🌱 Veganuary is off to a great start and the campaign expects to see a record-breaking 500,000 participants this year, with the highest number in the UK and closely followed by the US. Plus, it was trending on TikTok, and various big businesses including Bloomberg, Nestlé and M&S are encouraging their employees to take up the challenge and go meatless for the month.
  • 👀Plant-Based Celebs: tonnes of celebs (and not just the Z-listers but the real deal) are getting in on the plant-based action and founding plant-based and vegan companies, for health, wealth, and all kinds of other reasons.
  • 🥛 Oatly is planning an IPO this year which could raise $1Bn, as the popularity of its plant-based milk alternatives continues to soar. Dollar sales of oat milk were up by 212% through to October of last year and it’s now the second most popular plant-based milk in the US, so while Oatly may not currently report earnings, we know it’s coining it in

🚀Plant-Based Product Launches:

  • One of China’s largest fast food restaurants, Dicos, has added plant-based eggs from US startup Eat Just Inc to menus across 500 of its outlets in mainland China.
  • Singapore-based food tech Shandi Global is launching a very convincing plant-based chicken drumstick at price parity with conventional chicken in order to target mass consumers.
  • Taco Bell is adding vegan meat made by Finnish brand Gold & Green Foods to its UK menus, in time for Veganuary.
  • Vegan food delivery service Daily Harvest is launching frozen clean label plant-based milk wedges made from almonds, pink sea salt and vanilla beans, which can be defrosted so you always have fresh non-dairy milk handy.
  • Mars has released vegan versions of its Topic and Bounty chocolate bars, having become the world’s first major confectionery producer to launch vegan chocolate with its vegan Galaxy bar last year.
  • Premium vegan chocolate brand Eat Gold Organics has launched chocolate bars infused with adaptogens and nootropics designed to meet basic adult wellness needs such as an immunity boost, hot flashes and even better sex.
  • 💡Thinking of getting in on the plant-based food action? Here are some handy tips to make sure you manufacture safely and avoid potential pitfalls.


  • 📈 Hockey Stick Growth: Fueled by a year of lockdowns and a global pandemic, the Zurich startup Farmy, which delivers foods and goods from regional producers, was able to increase its sales by 170% to 24 million euros and build that hockey stick growth we all dream of. Farmy has also almost doubled its team to 220 employees during this time and claims to have saved 400 tons of CO2 thanks to their electric delivery fleet.
  • 🤖 Robotics: US grocery retailer Albertsons is piloting a new automated kiosk for grocery pickup, for a contactless experience. The kiosk has both regular and deep freeze temperature zones, and when a customer scans a code their order is moved to the front of the kiosk for collection.
  • 🥩Israeli food tech Aleph Farms has signed a deal with Mitsubishi to bring its cultivated steak to Japan, as part of its strategy to ensure a successful integration of cell-based meat into the existing meat industry ecosystem.
  • 🐢 Singapore startup TurtleTree Labs, which cultivates milk in their lab from animal cells, has launched a B2B business to develop growth factors for the wider cellular agriculture industry, called TurtleFood Scientific.

New in big food:

  • Unilever launched 25 new frozen treats in the US, including a revival of 90s hit Vanilla Vienetta Cake after 30 years off the market.
  • Bel Brands plans to launch Babybel cheese snacks enriched with probiotics and vitamins, dubbed Babybel Plus+, across the US in February, which marks the company’s first foray into functional products.
  • PepsiCo’s Mtn Dew brand is releasing its first new permanent flavour in over a decade, Major Melon, and apparently it evokes ‘feelings of freedom and nostalgia’.
  • Chipotle launched cauliflower rice across all its US and Canadian locations for a limited time, in response to demand from consumers trying to cut down on grains.
  • 🍫Scandalous Shrinkflation: Ferrero has confirmed that it plans to reduce the size of Nutella jars in the UK and Belgium without reducing the price, due to increases in manufacturing costs.
  • 🌱 UK supermarket ASDA has opened a vegan butcher counter, Veelicious, at its Watford location in London, which it plans to operate for six months. Customers can access a variety of vegan meats, cheeses and prepared meals for as little as 75 pence.
  • 🥛 Got milk? Two dairy farms in the UK have trialled selling their fresh milk in glass bottles from unattended vending machines. As well as regular dairy milk, the machines contain syrups to create flavoured milks, and could be a successful solution to pandemic-related shortages caused by supply chain disruptions or lack of store staff to replenish shelves, plus are by their nature ‘contactless’.
  • 🍤 Random: This lady makes amazing rugs inspired by her favorite Asian snacks. If I'm betting on one big trend this year it's that these rugs will take off.

Subscribe to This Week In Food:

Become a FoodHack+ member to get unlimited access

  • Access premium publications
  • Get listed on our directory
  • Join a Global Community

Hello again, it's your weekly food industry newsletter. I know things have already gotten off to a wild start this week (lockdowns 🔒, Bitcoin 📈, Elon 💰, and well, Washington..) but, rest assured, I'm just here to distill the top food & foodtech news into 5-minute reads and share the occasional meme.

So let's jump into the first This Week In Food of 2021. And remember, emails are a two-way street: If you read something that you enjoy, get's you thinking, makes you laugh, or think differently, hit reply and let us know.

Subscribe to This Week In Food:

Weekly Digest

  • 🎙 The Secret Sauce is back! Our first guest of 2021, Daniel Skavén Ruben - foodtech expert, advisor, investor and consultant to the Rockefeller Foundation Food team. We chat about Daniel’s not-so-straightforward path into the food industry, to the issues with the current food system, to regenerative agriculture and True Cost Accounting, to current FoodTech trends, and much more. Listen to the episode here.

  • 📈 What’s Up: Southeast Asian Grab saw its food delivery revenue triple from its app GrabFood through the pandemic, as consumers were forced to stay at home and order in instead of eating out.
  • 📉What’s Down: Impossible Foods is slashing the wholesale prices of its plant-based meat products by 15%, in the hope of encouraging more consumers to make the shift towards plant-based eating, if they had previously been put off by the premium price point.
  • 💰Funding: It's only the first week back and already over $200M has been raised by agrifood startups across the globe - see who's closed rounds this week including Solar Food's protein made from air, Denmark's Too Good To Go and Australia's cellular agtech startup, Vow Foods.
  • 🚀 Accelerator, Incubators & more: If you’ve got a great idea and a winning team but need some cash to get things moving, here’s a list of all the incubators, accelerators and programs with application deadlines in Q1, put together by angel investors Anna Ottosson and Erik Byrenius at Trellis Road.
  • 💸 Fundraising for your CPG, FoodTech, AgTech startup? Get your startup deck in front of our list of 100+ accredited investors by Applying here before January 17th, 11pm CET.
  • 🥤Food and drink packaging is one of the major contributors to plastic pollution worldwide, with around 40% of plastic packaging waste attributed to food. The global food packaging market is expected to grow to $463.65 billion by 2027 and the global eco-friendly food packaging market will reach $249 billion by 2025. That’s why some food packaging companies and the brands they serve are seeking new, sustainable ways to pack the goods they sell – from cartons grown with mushrooms, to water-soluble edible films. Explore this and more on FoodHack+ this week.

  • 🌱 Veganuary is off to a great start and the campaign expects to see a record-breaking 500,000 participants this year, with the highest number in the UK and closely followed by the US. Plus, it was trending on TikTok, and various big businesses including Bloomberg, Nestlé and M&S are encouraging their employees to take up the challenge and go meatless for the month.
  • 👀Plant-Based Celebs: tonnes of celebs (and not just the Z-listers but the real deal) are getting in on the plant-based action and founding plant-based and vegan companies, for health, wealth, and all kinds of other reasons.
  • 🥛 Oatly is planning an IPO this year which could raise $1Bn, as the popularity of its plant-based milk alternatives continues to soar. Dollar sales of oat milk were up by 212% through to October of last year and it’s now the second most popular plant-based milk in the US, so while Oatly may not currently report earnings, we know it’s coining it in

🚀Plant-Based Product Launches:

  • One of China’s largest fast food restaurants, Dicos, has added plant-based eggs from US startup Eat Just Inc to menus across 500 of its outlets in mainland China.
  • Singapore-based food tech Shandi Global is launching a very convincing plant-based chicken drumstick at price parity with conventional chicken in order to target mass consumers.
  • Taco Bell is adding vegan meat made by Finnish brand Gold & Green Foods to its UK menus, in time for Veganuary.
  • Vegan food delivery service Daily Harvest is launching frozen clean label plant-based milk wedges made from almonds, pink sea salt and vanilla beans, which can be defrosted so you always have fresh non-dairy milk handy.
  • Mars has released vegan versions of its Topic and Bounty chocolate bars, having become the world’s first major confectionery producer to launch vegan chocolate with its vegan Galaxy bar last year.
  • Premium vegan chocolate brand Eat Gold Organics has launched chocolate bars infused with adaptogens and nootropics designed to meet basic adult wellness needs such as an immunity boost, hot flashes and even better sex.
  • 💡Thinking of getting in on the plant-based food action? Here are some handy tips to make sure you manufacture safely and avoid potential pitfalls.


  • 📈 Hockey Stick Growth: Fueled by a year of lockdowns and a global pandemic, the Zurich startup Farmy, which delivers foods and goods from regional producers, was able to increase its sales by 170% to 24 million euros and build that hockey stick growth we all dream of. Farmy has also almost doubled its team to 220 employees during this time and claims to have saved 400 tons of CO2 thanks to their electric delivery fleet.
  • 🤖 Robotics: US grocery retailer Albertsons is piloting a new automated kiosk for grocery pickup, for a contactless experience. The kiosk has both regular and deep freeze temperature zones, and when a customer scans a code their order is moved to the front of the kiosk for collection.
  • 🥩Israeli food tech Aleph Farms has signed a deal with Mitsubishi to bring its cultivated steak to Japan, as part of its strategy to ensure a successful integration of cell-based meat into the existing meat industry ecosystem.
  • 🐢 Singapore startup TurtleTree Labs, which cultivates milk in their lab from animal cells, has launched a B2B business to develop growth factors for the wider cellular agriculture industry, called TurtleFood Scientific.

New in big food:

  • Unilever launched 25 new frozen treats in the US, including a revival of 90s hit Vanilla Vienetta Cake after 30 years off the market.
  • Bel Brands plans to launch Babybel cheese snacks enriched with probiotics and vitamins, dubbed Babybel Plus+, across the US in February, which marks the company’s first foray into functional products.
  • PepsiCo’s Mtn Dew brand is releasing its first new permanent flavour in over a decade, Major Melon, and apparently it evokes ‘feelings of freedom and nostalgia’.
  • Chipotle launched cauliflower rice across all its US and Canadian locations for a limited time, in response to demand from consumers trying to cut down on grains.
  • 🍫Scandalous Shrinkflation: Ferrero has confirmed that it plans to reduce the size of Nutella jars in the UK and Belgium without reducing the price, due to increases in manufacturing costs.
  • 🌱 UK supermarket ASDA has opened a vegan butcher counter, Veelicious, at its Watford location in London, which it plans to operate for six months. Customers can access a variety of vegan meats, cheeses and prepared meals for as little as 75 pence.
  • 🥛 Got milk? Two dairy farms in the UK have trialled selling their fresh milk in glass bottles from unattended vending machines. As well as regular dairy milk, the machines contain syrups to create flavoured milks, and could be a successful solution to pandemic-related shortages caused by supply chain disruptions or lack of store staff to replenish shelves, plus are by their nature ‘contactless’.
  • 🍤 Random: This lady makes amazing rugs inspired by her favorite Asian snacks. If I'm betting on one big trend this year it's that these rugs will take off.

Subscribe to This Week In Food:

Hello again, it's your weekly food industry newsletter. I know things have already gotten off to a wild start this week (lockdowns 🔒, Bitcoin 📈, Elon 💰, and well, Washington..) but, rest assured, I'm just here to distill the top food & foodtech news into 5-minute reads and share the occasional meme.

So let's jump into the first This Week In Food of 2021. And remember, emails are a two-way street: If you read something that you enjoy, get's you thinking, makes you laugh, or think differently, hit reply and let us know.

Subscribe to This Week In Food:

Weekly Digest

  • 🎙 The Secret Sauce is back! Our first guest of 2021, Daniel Skavén Ruben - foodtech expert, advisor, investor and consultant to the Rockefeller Foundation Food team. We chat about Daniel’s not-so-straightforward path into the food industry, to the issues with the current food system, to regenerative agriculture and True Cost Accounting, to current FoodTech trends, and much more. Listen to the episode here.

  • 📈 What’s Up: Southeast Asian Grab saw its food delivery revenue triple from its app GrabFood through the pandemic, as consumers were forced to stay at home and order in instead of eating out.
  • 📉What’s Down: Impossible Foods is slashing the wholesale prices of its plant-based meat products by 15%, in the hope of encouraging more consumers to make the shift towards plant-based eating, if they had previously been put off by the premium price point.
  • 💰Funding: It's only the first week back and already over $200M has been raised by agrifood startups across the globe - see who's closed rounds this week including Solar Food's protein made from air, Denmark's Too Good To Go and Australia's cellular agtech startup, Vow Foods.
  • 🚀 Accelerator, Incubators & more: If you’ve got a great idea and a winning team but need some cash to get things moving, here’s a list of all the incubators, accelerators and programs with application deadlines in Q1, put together by angel investors Anna Ottosson and Erik Byrenius at Trellis Road.
  • 💸 Fundraising for your CPG, FoodTech, AgTech startup? Get your startup deck in front of our list of 100+ accredited investors by Applying here before January 17th, 11pm CET.
  • 🥤Food and drink packaging is one of the major contributors to plastic pollution worldwide, with around 40% of plastic packaging waste attributed to food. The global food packaging market is expected to grow to $463.65 billion by 2027 and the global eco-friendly food packaging market will reach $249 billion by 2025. That’s why some food packaging companies and the brands they serve are seeking new, sustainable ways to pack the goods they sell – from cartons grown with mushrooms, to water-soluble edible films. Explore this and more on FoodHack+ this week.

  • 🌱 Veganuary is off to a great start and the campaign expects to see a record-breaking 500,000 participants this year, with the highest number in the UK and closely followed by the US. Plus, it was trending on TikTok, and various big businesses including Bloomberg, Nestlé and M&S are encouraging their employees to take up the challenge and go meatless for the month.
  • 👀Plant-Based Celebs: tonnes of celebs (and not just the Z-listers but the real deal) are getting in on the plant-based action and founding plant-based and vegan companies, for health, wealth, and all kinds of other reasons.
  • 🥛 Oatly is planning an IPO this year which could raise $1Bn, as the popularity of its plant-based milk alternatives continues to soar. Dollar sales of oat milk were up by 212% through to October of last year and it’s now the second most popular plant-based milk in the US, so while Oatly may not currently report earnings, we know it’s coining it in

🚀Plant-Based Product Launches:

  • One of China’s largest fast food restaurants, Dicos, has added plant-based eggs from US startup Eat Just Inc to menus across 500 of its outlets in mainland China.
  • Singapore-based food tech Shandi Global is launching a very convincing plant-based chicken drumstick at price parity with conventional chicken in order to target mass consumers.
  • Taco Bell is adding vegan meat made by Finnish brand Gold & Green Foods to its UK menus, in time for Veganuary.
  • Vegan food delivery service Daily Harvest is launching frozen clean label plant-based milk wedges made from almonds, pink sea salt and vanilla beans, which can be defrosted so you always have fresh non-dairy milk handy.
  • Mars has released vegan versions of its Topic and Bounty chocolate bars, having become the world’s first major confectionery producer to launch vegan chocolate with its vegan Galaxy bar last year.
  • Premium vegan chocolate brand Eat Gold Organics has launched chocolate bars infused with adaptogens and nootropics designed to meet basic adult wellness needs such as an immunity boost, hot flashes and even better sex.
  • 💡Thinking of getting in on the plant-based food action? Here are some handy tips to make sure you manufacture safely and avoid potential pitfalls.


  • 📈 Hockey Stick Growth: Fueled by a year of lockdowns and a global pandemic, the Zurich startup Farmy, which delivers foods and goods from regional producers, was able to increase its sales by 170% to 24 million euros and build that hockey stick growth we all dream of. Farmy has also almost doubled its team to 220 employees during this time and claims to have saved 400 tons of CO2 thanks to their electric delivery fleet.
  • 🤖 Robotics: US grocery retailer Albertsons is piloting a new automated kiosk for grocery pickup, for a contactless experience. The kiosk has both regular and deep freeze temperature zones, and when a customer scans a code their order is moved to the front of the kiosk for collection.
  • 🥩Israeli food tech Aleph Farms has signed a deal with Mitsubishi to bring its cultivated steak to Japan, as part of its strategy to ensure a successful integration of cell-based meat into the existing meat industry ecosystem.
  • 🐢 Singapore startup TurtleTree Labs, which cultivates milk in their lab from animal cells, has launched a B2B business to develop growth factors for the wider cellular agriculture industry, called TurtleFood Scientific.

New in big food:

  • Unilever launched 25 new frozen treats in the US, including a revival of 90s hit Vanilla Vienetta Cake after 30 years off the market.
  • Bel Brands plans to launch Babybel cheese snacks enriched with probiotics and vitamins, dubbed Babybel Plus+, across the US in February, which marks the company’s first foray into functional products.
  • PepsiCo’s Mtn Dew brand is releasing its first new permanent flavour in over a decade, Major Melon, and apparently it evokes ‘feelings of freedom and nostalgia’.
  • Chipotle launched cauliflower rice across all its US and Canadian locations for a limited time, in response to demand from consumers trying to cut down on grains.
  • 🍫Scandalous Shrinkflation: Ferrero has confirmed that it plans to reduce the size of Nutella jars in the UK and Belgium without reducing the price, due to increases in manufacturing costs.
  • 🌱 UK supermarket ASDA has opened a vegan butcher counter, Veelicious, at its Watford location in London, which it plans to operate for six months. Customers can access a variety of vegan meats, cheeses and prepared meals for as little as 75 pence.
  • 🥛 Got milk? Two dairy farms in the UK have trialled selling their fresh milk in glass bottles from unattended vending machines. As well as regular dairy milk, the machines contain syrups to create flavoured milks, and could be a successful solution to pandemic-related shortages caused by supply chain disruptions or lack of store staff to replenish shelves, plus are by their nature ‘contactless’.
  • 🍤 Random: This lady makes amazing rugs inspired by her favorite Asian snacks. If I'm betting on one big trend this year it's that these rugs will take off.

Subscribe to This Week In Food: