This Week: alt-dairy keeps rising, Unliever wins at e-commerce, and more top news

This Week: alt-dairy keeps rising, Unliever wins at e-commerce, and more top news

By
Nicola Spalding
February 5, 2021

📈 What’s Up: According to a report by the United States Department of Agriculture (USDA), consumption of plant-based milk is slowly replacing consumption of dairy milk in the US.

In 2020, 9% of Unilever's turnover was from ecommerce – although overall turnover of €50.7bn was down by 2.4% compared to the previous year. Unilever’s ecomm sales grew by 61% in its latest financial year as shoppers turned online to buy its hygiene and ‘at home’ food brands during Covid lockdowns.

📉What’s Down: Impossible Foods has reduced the suggested retail price of its Impossible Burger by 20% in the United States, down to $5.49 for a 12oz package. It is using its economies of scale brought around through growing demand to pay for the cost decrease, making it more affordable for consumers.

Apparently, we’re all out of Grape Nuts 🤷‍♂️

👋Clubhouse: We teamed up with Sonalie of Green Queen Media to launch our first Clubhouse chat: New Food Media. Here's a summary of some of the (potentially big) ideas that we covered and if you're keen to join in next time - we'll be back next Thursday 2pm CET.

👀 Discover: Did you know you could have oatmeal made of cauliflower? I certainly didn't. Discover this weeks top 3 products that topped the charts - from Cauli Oats to the world's 'cleanest' ice cream

💰Funding: Major money moves in the ecommerce sector this week - from Uber's $1bn acquisition of Drizly to Vivino $155M raise 🍷See all 16 companies who closed rounds this week.

💡Bad ideas: Last week I asked for your suggestions of bad ideas to launch in 2021. Reader Derek Nielson impressed me with two of the worst: Cell-based human meat 🍖 and a pesticide dip 👎

Startups

smallbrands

📢Good news for startups: according to a report by IRI, Big Food lost $12Bn in sales to small brands and private labels in 2020, marking the fifth consecutive year that large manufacturers have lost market share.

💰Big Idea Ventures is launching a $125M agricultural fund in North Carolina, dubbed Generation Food Rural Partners, to fuel economic development in rural communities across the US through the commercialization of food and agricultural technologies.

🥒 The newly-formed nonprofit Association of Alternative Food Producers (AAFPP) has teamed up with ProVeg Incubator to launch Russia’s first-ever alt protein food tech accelerator, dedicated to animal-free protein.

💡Starting a startup? Trellis Road VC has written two great pieces to help you get started "Where to start your FoodTech startup" and "The A-Z of Foodtech incubators, accelerators & grants". Wow, we said start a lot.

Plant-Based

Tofoo-Co-Full_range-678x381

❄️British firm The Tofoo Co has launched the UK’s first frozen tofu product, named Tofu Chunkies. Its crispy format is designed to make tofu more accessible to those who may be put off by tofu’s spongy nature.

🍔McDonald’s is launching its McPlant burger, made with a Beyond Meat patty but not suitable for vegans, into Sweden and Denmark ahead of a planned further roll out dependent on consumer insights from the initial launch in Scandinavia.

🥛German dairy giant Müller is launching Müller Vegan, four products made with rice and coconut, to capitalise on the growth in the alternative dairy sector.

☕️ Starbucks Indonesia has chosen local plant-based startup Green Butcher for a plant-based menu collaboration across more than 50 of its locations in Greater Jakarta and Bali this month.

🤠Texan father-and-son duo Surinder and Daven Kumar have launched TruEats Better Baking Co, which makes plant-based, diabetic and coeliac-friendly better-for-you baking mixes formulated with chickpeas, buckwheat, almond and mung beans.

🌱 British vegan restaurant chain Stem + Glory is launching an online store in the UK to sell its dishes as ready meals, as demand for plant-based convenience food continues to grow.

🍝 US natural foods brand Chickapea has launched a new ‘veggie packed’ organic pasta line offering 24g of plant-based protein per serving, made with only chickpeas, lentils, kale and spinach.

Big Food

The-Laughing-Cow-launches-new-snacks_wrbm_large

🐄 The Laughing Cow is launching a range of new snacks featuring plant-based ingredients like lentils, red beans and chickpeas to meet the rising demand for better-for-you snack options and on-the go snacking.

🥣 Love is in the air: Kellogg’s is launching limited edition pink Coco Pops in the UK on February 12th, just in time for Valentine’s Day, for 12 months only. The new strawberry and white chocolate flavour pops turn the milk pink. Guaranteed my four year old will love them.

☕️ Having exceeded its goal of 70% responsibly-sourced coffee by 2020, Nestlé has now set itself the goal of reaching 100% responsible sourcing by 2025, alongside reducing and removing carbon emissions from coffee sourcing and throughout its operations.

Trends

FoodHack-Trend-Illustrations-2021-Functional-2

This week in FoodHack+ you’ll discover:

  • How functional food brands are making the most of covid conscious consumers to offer an array of 'health boosting' products
  • 2x case studies: A better-for-you snack brand and the ‘sleep-friendly’ ice cream company.
  • The controversies and the company that had to pay $45 million in damages for false advertising.
  • A list of 15+ companies in this space - from adaptogen infused cereal for better sleep to collagen infused snacks for healthy hair & skin.

Find out more about why functional food as medicine has been named a top food trend for 2021 and where the next opportunities lie.

Become a FoodHack+ member to get unlimited access

  • Access premium publications
  • Get listed on our directory
  • Join a Global Community

📈 What’s Up: According to a report by the United States Department of Agriculture (USDA), consumption of plant-based milk is slowly replacing consumption of dairy milk in the US.

In 2020, 9% of Unilever's turnover was from ecommerce – although overall turnover of €50.7bn was down by 2.4% compared to the previous year. Unilever’s ecomm sales grew by 61% in its latest financial year as shoppers turned online to buy its hygiene and ‘at home’ food brands during Covid lockdowns.

📉What’s Down: Impossible Foods has reduced the suggested retail price of its Impossible Burger by 20% in the United States, down to $5.49 for a 12oz package. It is using its economies of scale brought around through growing demand to pay for the cost decrease, making it more affordable for consumers.

Apparently, we’re all out of Grape Nuts 🤷‍♂️

👋Clubhouse: We teamed up with Sonalie of Green Queen Media to launch our first Clubhouse chat: New Food Media. Here's a summary of some of the (potentially big) ideas that we covered and if you're keen to join in next time - we'll be back next Thursday 2pm CET.

👀 Discover: Did you know you could have oatmeal made of cauliflower? I certainly didn't. Discover this weeks top 3 products that topped the charts - from Cauli Oats to the world's 'cleanest' ice cream

💰Funding: Major money moves in the ecommerce sector this week - from Uber's $1bn acquisition of Drizly to Vivino $155M raise 🍷See all 16 companies who closed rounds this week.

💡Bad ideas: Last week I asked for your suggestions of bad ideas to launch in 2021. Reader Derek Nielson impressed me with two of the worst: Cell-based human meat 🍖 and a pesticide dip 👎

Startups

smallbrands

📢Good news for startups: according to a report by IRI, Big Food lost $12Bn in sales to small brands and private labels in 2020, marking the fifth consecutive year that large manufacturers have lost market share.

💰Big Idea Ventures is launching a $125M agricultural fund in North Carolina, dubbed Generation Food Rural Partners, to fuel economic development in rural communities across the US through the commercialization of food and agricultural technologies.

🥒 The newly-formed nonprofit Association of Alternative Food Producers (AAFPP) has teamed up with ProVeg Incubator to launch Russia’s first-ever alt protein food tech accelerator, dedicated to animal-free protein.

💡Starting a startup? Trellis Road VC has written two great pieces to help you get started "Where to start your FoodTech startup" and "The A-Z of Foodtech incubators, accelerators & grants". Wow, we said start a lot.

Plant-Based

Tofoo-Co-Full_range-678x381

❄️British firm The Tofoo Co has launched the UK’s first frozen tofu product, named Tofu Chunkies. Its crispy format is designed to make tofu more accessible to those who may be put off by tofu’s spongy nature.

🍔McDonald’s is launching its McPlant burger, made with a Beyond Meat patty but not suitable for vegans, into Sweden and Denmark ahead of a planned further roll out dependent on consumer insights from the initial launch in Scandinavia.

🥛German dairy giant Müller is launching Müller Vegan, four products made with rice and coconut, to capitalise on the growth in the alternative dairy sector.

☕️ Starbucks Indonesia has chosen local plant-based startup Green Butcher for a plant-based menu collaboration across more than 50 of its locations in Greater Jakarta and Bali this month.

🤠Texan father-and-son duo Surinder and Daven Kumar have launched TruEats Better Baking Co, which makes plant-based, diabetic and coeliac-friendly better-for-you baking mixes formulated with chickpeas, buckwheat, almond and mung beans.

🌱 British vegan restaurant chain Stem + Glory is launching an online store in the UK to sell its dishes as ready meals, as demand for plant-based convenience food continues to grow.

🍝 US natural foods brand Chickapea has launched a new ‘veggie packed’ organic pasta line offering 24g of plant-based protein per serving, made with only chickpeas, lentils, kale and spinach.

Big Food

The-Laughing-Cow-launches-new-snacks_wrbm_large

🐄 The Laughing Cow is launching a range of new snacks featuring plant-based ingredients like lentils, red beans and chickpeas to meet the rising demand for better-for-you snack options and on-the go snacking.

🥣 Love is in the air: Kellogg’s is launching limited edition pink Coco Pops in the UK on February 12th, just in time for Valentine’s Day, for 12 months only. The new strawberry and white chocolate flavour pops turn the milk pink. Guaranteed my four year old will love them.

☕️ Having exceeded its goal of 70% responsibly-sourced coffee by 2020, Nestlé has now set itself the goal of reaching 100% responsible sourcing by 2025, alongside reducing and removing carbon emissions from coffee sourcing and throughout its operations.

Trends

FoodHack-Trend-Illustrations-2021-Functional-2

This week in FoodHack+ you’ll discover:

  • How functional food brands are making the most of covid conscious consumers to offer an array of 'health boosting' products
  • 2x case studies: A better-for-you snack brand and the ‘sleep-friendly’ ice cream company.
  • The controversies and the company that had to pay $45 million in damages for false advertising.
  • A list of 15+ companies in this space - from adaptogen infused cereal for better sleep to collagen infused snacks for healthy hair & skin.

Find out more about why functional food as medicine has been named a top food trend for 2021 and where the next opportunities lie.

Become a FoodHack+ member to get unlimited access

  • Access premium publications
  • Get listed on our directory
  • Join a Global Community

📈 What’s Up: According to a report by the United States Department of Agriculture (USDA), consumption of plant-based milk is slowly replacing consumption of dairy milk in the US.

In 2020, 9% of Unilever's turnover was from ecommerce – although overall turnover of €50.7bn was down by 2.4% compared to the previous year. Unilever’s ecomm sales grew by 61% in its latest financial year as shoppers turned online to buy its hygiene and ‘at home’ food brands during Covid lockdowns.

📉What’s Down: Impossible Foods has reduced the suggested retail price of its Impossible Burger by 20% in the United States, down to $5.49 for a 12oz package. It is using its economies of scale brought around through growing demand to pay for the cost decrease, making it more affordable for consumers.

Apparently, we’re all out of Grape Nuts 🤷‍♂️

👋Clubhouse: We teamed up with Sonalie of Green Queen Media to launch our first Clubhouse chat: New Food Media. Here's a summary of some of the (potentially big) ideas that we covered and if you're keen to join in next time - we'll be back next Thursday 2pm CET.

👀 Discover: Did you know you could have oatmeal made of cauliflower? I certainly didn't. Discover this weeks top 3 products that topped the charts - from Cauli Oats to the world's 'cleanest' ice cream

💰Funding: Major money moves in the ecommerce sector this week - from Uber's $1bn acquisition of Drizly to Vivino $155M raise 🍷See all 16 companies who closed rounds this week.

💡Bad ideas: Last week I asked for your suggestions of bad ideas to launch in 2021. Reader Derek Nielson impressed me with two of the worst: Cell-based human meat 🍖 and a pesticide dip 👎

Startups

smallbrands

📢Good news for startups: according to a report by IRI, Big Food lost $12Bn in sales to small brands and private labels in 2020, marking the fifth consecutive year that large manufacturers have lost market share.

💰Big Idea Ventures is launching a $125M agricultural fund in North Carolina, dubbed Generation Food Rural Partners, to fuel economic development in rural communities across the US through the commercialization of food and agricultural technologies.

🥒 The newly-formed nonprofit Association of Alternative Food Producers (AAFPP) has teamed up with ProVeg Incubator to launch Russia’s first-ever alt protein food tech accelerator, dedicated to animal-free protein.

💡Starting a startup? Trellis Road VC has written two great pieces to help you get started "Where to start your FoodTech startup" and "The A-Z of Foodtech incubators, accelerators & grants". Wow, we said start a lot.

Plant-Based

Tofoo-Co-Full_range-678x381

❄️British firm The Tofoo Co has launched the UK’s first frozen tofu product, named Tofu Chunkies. Its crispy format is designed to make tofu more accessible to those who may be put off by tofu’s spongy nature.

🍔McDonald’s is launching its McPlant burger, made with a Beyond Meat patty but not suitable for vegans, into Sweden and Denmark ahead of a planned further roll out dependent on consumer insights from the initial launch in Scandinavia.

🥛German dairy giant Müller is launching Müller Vegan, four products made with rice and coconut, to capitalise on the growth in the alternative dairy sector.

☕️ Starbucks Indonesia has chosen local plant-based startup Green Butcher for a plant-based menu collaboration across more than 50 of its locations in Greater Jakarta and Bali this month.

🤠Texan father-and-son duo Surinder and Daven Kumar have launched TruEats Better Baking Co, which makes plant-based, diabetic and coeliac-friendly better-for-you baking mixes formulated with chickpeas, buckwheat, almond and mung beans.

🌱 British vegan restaurant chain Stem + Glory is launching an online store in the UK to sell its dishes as ready meals, as demand for plant-based convenience food continues to grow.

🍝 US natural foods brand Chickapea has launched a new ‘veggie packed’ organic pasta line offering 24g of plant-based protein per serving, made with only chickpeas, lentils, kale and spinach.

Big Food

The-Laughing-Cow-launches-new-snacks_wrbm_large

🐄 The Laughing Cow is launching a range of new snacks featuring plant-based ingredients like lentils, red beans and chickpeas to meet the rising demand for better-for-you snack options and on-the go snacking.

🥣 Love is in the air: Kellogg’s is launching limited edition pink Coco Pops in the UK on February 12th, just in time for Valentine’s Day, for 12 months only. The new strawberry and white chocolate flavour pops turn the milk pink. Guaranteed my four year old will love them.

☕️ Having exceeded its goal of 70% responsibly-sourced coffee by 2020, Nestlé has now set itself the goal of reaching 100% responsible sourcing by 2025, alongside reducing and removing carbon emissions from coffee sourcing and throughout its operations.

Trends

FoodHack-Trend-Illustrations-2021-Functional-2

This week in FoodHack+ you’ll discover:

  • How functional food brands are making the most of covid conscious consumers to offer an array of 'health boosting' products
  • 2x case studies: A better-for-you snack brand and the ‘sleep-friendly’ ice cream company.
  • The controversies and the company that had to pay $45 million in damages for false advertising.
  • A list of 15+ companies in this space - from adaptogen infused cereal for better sleep to collagen infused snacks for healthy hair & skin.

Find out more about why functional food as medicine has been named a top food trend for 2021 and where the next opportunities lie.

📈 What’s Up: According to a report by the United States Department of Agriculture (USDA), consumption of plant-based milk is slowly replacing consumption of dairy milk in the US.

In 2020, 9% of Unilever's turnover was from ecommerce – although overall turnover of €50.7bn was down by 2.4% compared to the previous year. Unilever’s ecomm sales grew by 61% in its latest financial year as shoppers turned online to buy its hygiene and ‘at home’ food brands during Covid lockdowns.

📉What’s Down: Impossible Foods has reduced the suggested retail price of its Impossible Burger by 20% in the United States, down to $5.49 for a 12oz package. It is using its economies of scale brought around through growing demand to pay for the cost decrease, making it more affordable for consumers.

Apparently, we’re all out of Grape Nuts 🤷‍♂️

👋Clubhouse: We teamed up with Sonalie of Green Queen Media to launch our first Clubhouse chat: New Food Media. Here's a summary of some of the (potentially big) ideas that we covered and if you're keen to join in next time - we'll be back next Thursday 2pm CET.

👀 Discover: Did you know you could have oatmeal made of cauliflower? I certainly didn't. Discover this weeks top 3 products that topped the charts - from Cauli Oats to the world's 'cleanest' ice cream

💰Funding: Major money moves in the ecommerce sector this week - from Uber's $1bn acquisition of Drizly to Vivino $155M raise 🍷See all 16 companies who closed rounds this week.

💡Bad ideas: Last week I asked for your suggestions of bad ideas to launch in 2021. Reader Derek Nielson impressed me with two of the worst: Cell-based human meat 🍖 and a pesticide dip 👎

Startups

smallbrands

📢Good news for startups: according to a report by IRI, Big Food lost $12Bn in sales to small brands and private labels in 2020, marking the fifth consecutive year that large manufacturers have lost market share.

💰Big Idea Ventures is launching a $125M agricultural fund in North Carolina, dubbed Generation Food Rural Partners, to fuel economic development in rural communities across the US through the commercialization of food and agricultural technologies.

🥒 The newly-formed nonprofit Association of Alternative Food Producers (AAFPP) has teamed up with ProVeg Incubator to launch Russia’s first-ever alt protein food tech accelerator, dedicated to animal-free protein.

💡Starting a startup? Trellis Road VC has written two great pieces to help you get started "Where to start your FoodTech startup" and "The A-Z of Foodtech incubators, accelerators & grants". Wow, we said start a lot.

Plant-Based

Tofoo-Co-Full_range-678x381

❄️British firm The Tofoo Co has launched the UK’s first frozen tofu product, named Tofu Chunkies. Its crispy format is designed to make tofu more accessible to those who may be put off by tofu’s spongy nature.

🍔McDonald’s is launching its McPlant burger, made with a Beyond Meat patty but not suitable for vegans, into Sweden and Denmark ahead of a planned further roll out dependent on consumer insights from the initial launch in Scandinavia.

🥛German dairy giant Müller is launching Müller Vegan, four products made with rice and coconut, to capitalise on the growth in the alternative dairy sector.

☕️ Starbucks Indonesia has chosen local plant-based startup Green Butcher for a plant-based menu collaboration across more than 50 of its locations in Greater Jakarta and Bali this month.

🤠Texan father-and-son duo Surinder and Daven Kumar have launched TruEats Better Baking Co, which makes plant-based, diabetic and coeliac-friendly better-for-you baking mixes formulated with chickpeas, buckwheat, almond and mung beans.

🌱 British vegan restaurant chain Stem + Glory is launching an online store in the UK to sell its dishes as ready meals, as demand for plant-based convenience food continues to grow.

🍝 US natural foods brand Chickapea has launched a new ‘veggie packed’ organic pasta line offering 24g of plant-based protein per serving, made with only chickpeas, lentils, kale and spinach.

Big Food

The-Laughing-Cow-launches-new-snacks_wrbm_large

🐄 The Laughing Cow is launching a range of new snacks featuring plant-based ingredients like lentils, red beans and chickpeas to meet the rising demand for better-for-you snack options and on-the go snacking.

🥣 Love is in the air: Kellogg’s is launching limited edition pink Coco Pops in the UK on February 12th, just in time for Valentine’s Day, for 12 months only. The new strawberry and white chocolate flavour pops turn the milk pink. Guaranteed my four year old will love them.

☕️ Having exceeded its goal of 70% responsibly-sourced coffee by 2020, Nestlé has now set itself the goal of reaching 100% responsible sourcing by 2025, alongside reducing and removing carbon emissions from coffee sourcing and throughout its operations.

Trends

FoodHack-Trend-Illustrations-2021-Functional-2

This week in FoodHack+ you’ll discover:

  • How functional food brands are making the most of covid conscious consumers to offer an array of 'health boosting' products
  • 2x case studies: A better-for-you snack brand and the ‘sleep-friendly’ ice cream company.
  • The controversies and the company that had to pay $45 million in damages for false advertising.
  • A list of 15+ companies in this space - from adaptogen infused cereal for better sleep to collagen infused snacks for healthy hair & skin.

Find out more about why functional food as medicine has been named a top food trend for 2021 and where the next opportunities lie.