This Week In Food: From sci-fi books to reality, cultured meat just got a little closer
This Week In Food: From sci-fi books to reality, cultured meat just got a little closer
From sci-fi books to reality, cultured meat just got a little closer. The major news this week is that Eat Just, most known for their plant-based egg's, have received the world's first regulatory approval to sell cultured chicken in Singapore.
- 💡 Why it’s important: Getting regulatory approval is paramount to commercializing cell-based meats and is a major milestone for the entire cell-based meat sector.
- 🇸🇬 Why Singapore: The country has been one of the most progressive in the world in supporting alt-protein as part of its 30by30 strategy.
- 😡 Who's unhappy about it: The French minister of Agriculture had some things to say.
- 🧫 How far we’ve come:This tweet sums it up nicely.
- 🐓 How far we’ve still got: “somewhere north of 15 years.”
Subscribe to This Week In Food:
Weekly Digest
- 🇳🇱 The Netherlands has made a name as a leading European food innovation hub. So together with Daniel Ruben of FoodTech Weekly, we mapped out 10 Dutch FoodTech startups that stood out this year, and 60+ more to watch.
- 🚚 DTC: While D2C sales are nothing new, COVID has accelerated the shift online. Many brands that previously sold via restaurants or retail have seen the benefits of a D2C webshop, while existing e-commerce stores have experienced sudden growth as customers go online. We deep-dive into the brands that used D2C to come on top in 2020 and the major takeaways (FoodHack+).
- 🍕 Discover: This week had prebiotic powders to keto-friendly mug cake mixes, but here are the top three products that came out on top. Want to get featured next time? Apply here
- 💰 New In Funding: All the latest funding & acquisitions of the week. Including Mark Cuban's latest investment into mushroom jerky, Kind Snack's latest acquisition, and the $196M C-round for fresh groceries.
- 👀 Weekend reading list:
Short: Why Great Executives Avoid Shiny Objects (Old but gold)
Medium: Got Clean Milk?
Long: 2020 Food & Health Survey
- 🍳 Worth noting: This Berlin-based startup raised over €1M euros for a pan through crowdfunding. Anything is possible ✨
- 📈 What’s Up: Molson Coors has increased the production capacity of its seltzers and other nonalcoholic innovations by more than 400% to keep up with the growing consumer demand for low and no-alcohol beverages.
- 📉 What’s Down: The global pea milk market is experiencing a slight covid-supply-related decline this year, but is still set to surpass $138M by the end of 2030.
Sponsored
Two well-established companies in the Swiss online sustainable food sector are looking for buyers (majority stake or full takeover). Both companies are profitable, benefit from a large community of customers, and ready to scale. Interested? Contact : virginie.verdon@bstmc.com

- 🚚 Wonder is a brand new high-end dining delivery service based in New Jersey, which has partnered with renowned chefs and restaurants to package up their meals, finish them in the back of a hybrid electric van when in transit, then deliver them to consumers in high-income suburban areas. Accelerated by the pandemic-related shift to at-home dining, the company has already raised $500M valuing it between $1.3Bn and $1.5Bn, in short - this is one to watch.
- 🖨 Israeli cell-based food tech Meat-Tech has successfully 3D-printed a cultured beef fat structure made from bovine cells and bio ink.
- 🍖 Australia’s ProForm Foods has opened a $8.1M manufacturing facility on the outskirts of Sydney, which is capable of producing 5000 tonnes of plant-based meat per year, in response to rising demand for healthy and sustainable alternative protein products in the country.
🌱 Plant-based launches :
- Good Catch plant-based seafood is launching across Europe in its largest retail expansion to date, and has plans for further growth into restaurants and food service in 2021.
- Float Foods has unveiled Asia’s first plant-based whole egg replacement with distinct white and yolk, OnlyEg, made from legume-based proteins.
- The world’s first plant-based jamón, or dry cured ham, developed by Spanish startup Rollito Vegano, is a hit in Spain!
- Beyond Meat is launching its newest product, Beyond Meatballs, in Costco stores across the US.
- Lindt is launching an oat-based vegan milk chocolate line in the UK in three flavours: Cookie, Salted Caramel and Hazelnut.
- The first pistachio milk brand in the US, Táche, just launched across coffee shops and independent grocers in New York.
- UK savoury pastry brand Higgidy is introducing two vegan quiches and a mini ‘no pork’ pie to its plant-based portfolio.

🌍 Sustainability:
- Beverage giant Diageo pledged to reach net zero carbon emissions, 100% recyclable or reusable/compostable packaging and 100% recycled content in plastic packaging by 2030.
- Nestlé announced its plans to invest $3.58Bn to achieve net zero by 2050, including $1.34Bn which it will apportion to regenerative agriculture within its supply chain.
- PepsiCo has committed to using recycled plastic for Pepsi brand beverage bottles by 2022, which will eliminate over 70,000 tonnes of virgin plastic per year and lower carbon emissions by 40%.
- Lidl US is launching a private label chocolate bar, made from 100% traceable and sustainable cocoa from Ghana, which contributes to a living income for cocoa farmers, as part of its plans to build a supportive and sustainable supply chain.
- The Veganuary campaign reached 1M participants earlier this year, and in doing so has saved over 100,000 tonnes of carbon emissions, 6.2M litres of water and 3.4M animal lives.
- 🥪 US sandwich chain Jimmy Johns announced a nationwide self-delivery partnership with DoorDash, as Covid-dining forces more and more restaurant brands to shift their focus to off-premises experiences.
- 🛵 Grab has launched GrabSupermarket, its first dark grocery store, ‘strategically located’ in Malaysia’s Klang Valley area. The Singapore-based ride-hailing, payments and delivery app’s newest venture is focused on partnering with suppliers and farmers to deliver food products into the store so they can then be delivered to customers within a 24 hour window.
- 📱 LA-based startup Heali announced the beta release of its mobile app, which uses artificial intelligence to create personalised nutrition advice and meal planning, helping consumers to stick to their choice of diet.
Subscribe to This Week In Food:
Become a FoodHack+ member to get unlimited access
- Access premium publications
- Get listed on our directory
- Join a Global Community
From sci-fi books to reality, cultured meat just got a little closer. The major news this week is that Eat Just, most known for their plant-based egg's, have received the world's first regulatory approval to sell cultured chicken in Singapore.
- 💡 Why it’s important: Getting regulatory approval is paramount to commercializing cell-based meats and is a major milestone for the entire cell-based meat sector.
- 🇸🇬 Why Singapore: The country has been one of the most progressive in the world in supporting alt-protein as part of its 30by30 strategy.
- 😡 Who's unhappy about it: The French minister of Agriculture had some things to say.
- 🧫 How far we’ve come:This tweet sums it up nicely.
- 🐓 How far we’ve still got: “somewhere north of 15 years.”
Subscribe to This Week In Food:
Weekly Digest
- 🇳🇱 The Netherlands has made a name as a leading European food innovation hub. So together with Daniel Ruben of FoodTech Weekly, we mapped out 10 Dutch FoodTech startups that stood out this year, and 60+ more to watch.
- 🚚 DTC: While D2C sales are nothing new, COVID has accelerated the shift online. Many brands that previously sold via restaurants or retail have seen the benefits of a D2C webshop, while existing e-commerce stores have experienced sudden growth as customers go online. We deep-dive into the brands that used D2C to come on top in 2020 and the major takeaways (FoodHack+).
- 🍕 Discover: This week had prebiotic powders to keto-friendly mug cake mixes, but here are the top three products that came out on top. Want to get featured next time? Apply here
- 💰 New In Funding: All the latest funding & acquisitions of the week. Including Mark Cuban's latest investment into mushroom jerky, Kind Snack's latest acquisition, and the $196M C-round for fresh groceries.
- 👀 Weekend reading list:
Short: Why Great Executives Avoid Shiny Objects (Old but gold)
Medium: Got Clean Milk?
Long: 2020 Food & Health Survey
- 🍳 Worth noting: This Berlin-based startup raised over €1M euros for a pan through crowdfunding. Anything is possible ✨
- 📈 What’s Up: Molson Coors has increased the production capacity of its seltzers and other nonalcoholic innovations by more than 400% to keep up with the growing consumer demand for low and no-alcohol beverages.
- 📉 What’s Down: The global pea milk market is experiencing a slight covid-supply-related decline this year, but is still set to surpass $138M by the end of 2030.
Sponsored
Two well-established companies in the Swiss online sustainable food sector are looking for buyers (majority stake or full takeover). Both companies are profitable, benefit from a large community of customers, and ready to scale. Interested? Contact : virginie.verdon@bstmc.com

- 🚚 Wonder is a brand new high-end dining delivery service based in New Jersey, which has partnered with renowned chefs and restaurants to package up their meals, finish them in the back of a hybrid electric van when in transit, then deliver them to consumers in high-income suburban areas. Accelerated by the pandemic-related shift to at-home dining, the company has already raised $500M valuing it between $1.3Bn and $1.5Bn, in short - this is one to watch.
- 🖨 Israeli cell-based food tech Meat-Tech has successfully 3D-printed a cultured beef fat structure made from bovine cells and bio ink.
- 🍖 Australia’s ProForm Foods has opened a $8.1M manufacturing facility on the outskirts of Sydney, which is capable of producing 5000 tonnes of plant-based meat per year, in response to rising demand for healthy and sustainable alternative protein products in the country.
🌱 Plant-based launches :
- Good Catch plant-based seafood is launching across Europe in its largest retail expansion to date, and has plans for further growth into restaurants and food service in 2021.
- Float Foods has unveiled Asia’s first plant-based whole egg replacement with distinct white and yolk, OnlyEg, made from legume-based proteins.
- The world’s first plant-based jamón, or dry cured ham, developed by Spanish startup Rollito Vegano, is a hit in Spain!
- Beyond Meat is launching its newest product, Beyond Meatballs, in Costco stores across the US.
- Lindt is launching an oat-based vegan milk chocolate line in the UK in three flavours: Cookie, Salted Caramel and Hazelnut.
- The first pistachio milk brand in the US, Táche, just launched across coffee shops and independent grocers in New York.
- UK savoury pastry brand Higgidy is introducing two vegan quiches and a mini ‘no pork’ pie to its plant-based portfolio.

🌍 Sustainability:
- Beverage giant Diageo pledged to reach net zero carbon emissions, 100% recyclable or reusable/compostable packaging and 100% recycled content in plastic packaging by 2030.
- Nestlé announced its plans to invest $3.58Bn to achieve net zero by 2050, including $1.34Bn which it will apportion to regenerative agriculture within its supply chain.
- PepsiCo has committed to using recycled plastic for Pepsi brand beverage bottles by 2022, which will eliminate over 70,000 tonnes of virgin plastic per year and lower carbon emissions by 40%.
- Lidl US is launching a private label chocolate bar, made from 100% traceable and sustainable cocoa from Ghana, which contributes to a living income for cocoa farmers, as part of its plans to build a supportive and sustainable supply chain.
- The Veganuary campaign reached 1M participants earlier this year, and in doing so has saved over 100,000 tonnes of carbon emissions, 6.2M litres of water and 3.4M animal lives.
- 🥪 US sandwich chain Jimmy Johns announced a nationwide self-delivery partnership with DoorDash, as Covid-dining forces more and more restaurant brands to shift their focus to off-premises experiences.
- 🛵 Grab has launched GrabSupermarket, its first dark grocery store, ‘strategically located’ in Malaysia’s Klang Valley area. The Singapore-based ride-hailing, payments and delivery app’s newest venture is focused on partnering with suppliers and farmers to deliver food products into the store so they can then be delivered to customers within a 24 hour window.
- 📱 LA-based startup Heali announced the beta release of its mobile app, which uses artificial intelligence to create personalised nutrition advice and meal planning, helping consumers to stick to their choice of diet.
Subscribe to This Week In Food:
Become a FoodHack+ member to get unlimited access
- Access premium publications
- Get listed on our directory
- Join a Global Community
From sci-fi books to reality, cultured meat just got a little closer. The major news this week is that Eat Just, most known for their plant-based egg's, have received the world's first regulatory approval to sell cultured chicken in Singapore.
- 💡 Why it’s important: Getting regulatory approval is paramount to commercializing cell-based meats and is a major milestone for the entire cell-based meat sector.
- 🇸🇬 Why Singapore: The country has been one of the most progressive in the world in supporting alt-protein as part of its 30by30 strategy.
- 😡 Who's unhappy about it: The French minister of Agriculture had some things to say.
- 🧫 How far we’ve come:This tweet sums it up nicely.
- 🐓 How far we’ve still got: “somewhere north of 15 years.”
Subscribe to This Week In Food:
Weekly Digest
- 🇳🇱 The Netherlands has made a name as a leading European food innovation hub. So together with Daniel Ruben of FoodTech Weekly, we mapped out 10 Dutch FoodTech startups that stood out this year, and 60+ more to watch.
- 🚚 DTC: While D2C sales are nothing new, COVID has accelerated the shift online. Many brands that previously sold via restaurants or retail have seen the benefits of a D2C webshop, while existing e-commerce stores have experienced sudden growth as customers go online. We deep-dive into the brands that used D2C to come on top in 2020 and the major takeaways (FoodHack+).
- 🍕 Discover: This week had prebiotic powders to keto-friendly mug cake mixes, but here are the top three products that came out on top. Want to get featured next time? Apply here
- 💰 New In Funding: All the latest funding & acquisitions of the week. Including Mark Cuban's latest investment into mushroom jerky, Kind Snack's latest acquisition, and the $196M C-round for fresh groceries.
- 👀 Weekend reading list:
Short: Why Great Executives Avoid Shiny Objects (Old but gold)
Medium: Got Clean Milk?
Long: 2020 Food & Health Survey
- 🍳 Worth noting: This Berlin-based startup raised over €1M euros for a pan through crowdfunding. Anything is possible ✨
- 📈 What’s Up: Molson Coors has increased the production capacity of its seltzers and other nonalcoholic innovations by more than 400% to keep up with the growing consumer demand for low and no-alcohol beverages.
- 📉 What’s Down: The global pea milk market is experiencing a slight covid-supply-related decline this year, but is still set to surpass $138M by the end of 2030.
Sponsored
Two well-established companies in the Swiss online sustainable food sector are looking for buyers (majority stake or full takeover). Both companies are profitable, benefit from a large community of customers, and ready to scale. Interested? Contact : virginie.verdon@bstmc.com

- 🚚 Wonder is a brand new high-end dining delivery service based in New Jersey, which has partnered with renowned chefs and restaurants to package up their meals, finish them in the back of a hybrid electric van when in transit, then deliver them to consumers in high-income suburban areas. Accelerated by the pandemic-related shift to at-home dining, the company has already raised $500M valuing it between $1.3Bn and $1.5Bn, in short - this is one to watch.
- 🖨 Israeli cell-based food tech Meat-Tech has successfully 3D-printed a cultured beef fat structure made from bovine cells and bio ink.
- 🍖 Australia’s ProForm Foods has opened a $8.1M manufacturing facility on the outskirts of Sydney, which is capable of producing 5000 tonnes of plant-based meat per year, in response to rising demand for healthy and sustainable alternative protein products in the country.
🌱 Plant-based launches :
- Good Catch plant-based seafood is launching across Europe in its largest retail expansion to date, and has plans for further growth into restaurants and food service in 2021.
- Float Foods has unveiled Asia’s first plant-based whole egg replacement with distinct white and yolk, OnlyEg, made from legume-based proteins.
- The world’s first plant-based jamón, or dry cured ham, developed by Spanish startup Rollito Vegano, is a hit in Spain!
- Beyond Meat is launching its newest product, Beyond Meatballs, in Costco stores across the US.
- Lindt is launching an oat-based vegan milk chocolate line in the UK in three flavours: Cookie, Salted Caramel and Hazelnut.
- The first pistachio milk brand in the US, Táche, just launched across coffee shops and independent grocers in New York.
- UK savoury pastry brand Higgidy is introducing two vegan quiches and a mini ‘no pork’ pie to its plant-based portfolio.

🌍 Sustainability:
- Beverage giant Diageo pledged to reach net zero carbon emissions, 100% recyclable or reusable/compostable packaging and 100% recycled content in plastic packaging by 2030.
- Nestlé announced its plans to invest $3.58Bn to achieve net zero by 2050, including $1.34Bn which it will apportion to regenerative agriculture within its supply chain.
- PepsiCo has committed to using recycled plastic for Pepsi brand beverage bottles by 2022, which will eliminate over 70,000 tonnes of virgin plastic per year and lower carbon emissions by 40%.
- Lidl US is launching a private label chocolate bar, made from 100% traceable and sustainable cocoa from Ghana, which contributes to a living income for cocoa farmers, as part of its plans to build a supportive and sustainable supply chain.
- The Veganuary campaign reached 1M participants earlier this year, and in doing so has saved over 100,000 tonnes of carbon emissions, 6.2M litres of water and 3.4M animal lives.
- 🥪 US sandwich chain Jimmy Johns announced a nationwide self-delivery partnership with DoorDash, as Covid-dining forces more and more restaurant brands to shift their focus to off-premises experiences.
- 🛵 Grab has launched GrabSupermarket, its first dark grocery store, ‘strategically located’ in Malaysia’s Klang Valley area. The Singapore-based ride-hailing, payments and delivery app’s newest venture is focused on partnering with suppliers and farmers to deliver food products into the store so they can then be delivered to customers within a 24 hour window.
- 📱 LA-based startup Heali announced the beta release of its mobile app, which uses artificial intelligence to create personalised nutrition advice and meal planning, helping consumers to stick to their choice of diet.
Subscribe to This Week In Food:
From sci-fi books to reality, cultured meat just got a little closer. The major news this week is that Eat Just, most known for their plant-based egg's, have received the world's first regulatory approval to sell cultured chicken in Singapore.
- 💡 Why it’s important: Getting regulatory approval is paramount to commercializing cell-based meats and is a major milestone for the entire cell-based meat sector.
- 🇸🇬 Why Singapore: The country has been one of the most progressive in the world in supporting alt-protein as part of its 30by30 strategy.
- 😡 Who's unhappy about it: The French minister of Agriculture had some things to say.
- 🧫 How far we’ve come:This tweet sums it up nicely.
- 🐓 How far we’ve still got: “somewhere north of 15 years.”
Subscribe to This Week In Food:
Weekly Digest
- 🇳🇱 The Netherlands has made a name as a leading European food innovation hub. So together with Daniel Ruben of FoodTech Weekly, we mapped out 10 Dutch FoodTech startups that stood out this year, and 60+ more to watch.
- 🚚 DTC: While D2C sales are nothing new, COVID has accelerated the shift online. Many brands that previously sold via restaurants or retail have seen the benefits of a D2C webshop, while existing e-commerce stores have experienced sudden growth as customers go online. We deep-dive into the brands that used D2C to come on top in 2020 and the major takeaways (FoodHack+).
- 🍕 Discover: This week had prebiotic powders to keto-friendly mug cake mixes, but here are the top three products that came out on top. Want to get featured next time? Apply here
- 💰 New In Funding: All the latest funding & acquisitions of the week. Including Mark Cuban's latest investment into mushroom jerky, Kind Snack's latest acquisition, and the $196M C-round for fresh groceries.
- 👀 Weekend reading list:
Short: Why Great Executives Avoid Shiny Objects (Old but gold)
Medium: Got Clean Milk?
Long: 2020 Food & Health Survey
- 🍳 Worth noting: This Berlin-based startup raised over €1M euros for a pan through crowdfunding. Anything is possible ✨
- 📈 What’s Up: Molson Coors has increased the production capacity of its seltzers and other nonalcoholic innovations by more than 400% to keep up with the growing consumer demand for low and no-alcohol beverages.
- 📉 What’s Down: The global pea milk market is experiencing a slight covid-supply-related decline this year, but is still set to surpass $138M by the end of 2030.
Sponsored
Two well-established companies in the Swiss online sustainable food sector are looking for buyers (majority stake or full takeover). Both companies are profitable, benefit from a large community of customers, and ready to scale. Interested? Contact : virginie.verdon@bstmc.com

- 🚚 Wonder is a brand new high-end dining delivery service based in New Jersey, which has partnered with renowned chefs and restaurants to package up their meals, finish them in the back of a hybrid electric van when in transit, then deliver them to consumers in high-income suburban areas. Accelerated by the pandemic-related shift to at-home dining, the company has already raised $500M valuing it between $1.3Bn and $1.5Bn, in short - this is one to watch.
- 🖨 Israeli cell-based food tech Meat-Tech has successfully 3D-printed a cultured beef fat structure made from bovine cells and bio ink.
- 🍖 Australia’s ProForm Foods has opened a $8.1M manufacturing facility on the outskirts of Sydney, which is capable of producing 5000 tonnes of plant-based meat per year, in response to rising demand for healthy and sustainable alternative protein products in the country.
🌱 Plant-based launches :
- Good Catch plant-based seafood is launching across Europe in its largest retail expansion to date, and has plans for further growth into restaurants and food service in 2021.
- Float Foods has unveiled Asia’s first plant-based whole egg replacement with distinct white and yolk, OnlyEg, made from legume-based proteins.
- The world’s first plant-based jamón, or dry cured ham, developed by Spanish startup Rollito Vegano, is a hit in Spain!
- Beyond Meat is launching its newest product, Beyond Meatballs, in Costco stores across the US.
- Lindt is launching an oat-based vegan milk chocolate line in the UK in three flavours: Cookie, Salted Caramel and Hazelnut.
- The first pistachio milk brand in the US, Táche, just launched across coffee shops and independent grocers in New York.
- UK savoury pastry brand Higgidy is introducing two vegan quiches and a mini ‘no pork’ pie to its plant-based portfolio.

🌍 Sustainability:
- Beverage giant Diageo pledged to reach net zero carbon emissions, 100% recyclable or reusable/compostable packaging and 100% recycled content in plastic packaging by 2030.
- Nestlé announced its plans to invest $3.58Bn to achieve net zero by 2050, including $1.34Bn which it will apportion to regenerative agriculture within its supply chain.
- PepsiCo has committed to using recycled plastic for Pepsi brand beverage bottles by 2022, which will eliminate over 70,000 tonnes of virgin plastic per year and lower carbon emissions by 40%.
- Lidl US is launching a private label chocolate bar, made from 100% traceable and sustainable cocoa from Ghana, which contributes to a living income for cocoa farmers, as part of its plans to build a supportive and sustainable supply chain.
- The Veganuary campaign reached 1M participants earlier this year, and in doing so has saved over 100,000 tonnes of carbon emissions, 6.2M litres of water and 3.4M animal lives.
- 🥪 US sandwich chain Jimmy Johns announced a nationwide self-delivery partnership with DoorDash, as Covid-dining forces more and more restaurant brands to shift their focus to off-premises experiences.
- 🛵 Grab has launched GrabSupermarket, its first dark grocery store, ‘strategically located’ in Malaysia’s Klang Valley area. The Singapore-based ride-hailing, payments and delivery app’s newest venture is focused on partnering with suppliers and farmers to deliver food products into the store so they can then be delivered to customers within a 24 hour window.
- 📱 LA-based startup Heali announced the beta release of its mobile app, which uses artificial intelligence to create personalised nutrition advice and meal planning, helping consumers to stick to their choice of diet.
Subscribe to This Week In Food: