This Week In Food: Hyper-Realistic Alt-Salmon, The Tricks of Food Advertising and The Next Whole Foods?

This Week In Food: Hyper-Realistic Alt-Salmon, The Tricks of Food Advertising and The Next Whole Foods?

By
Nicola Spalding
January 14, 2022

This is a web version of FoodHack's 'This Week In Food' newsletter. Sign up here to receive the next edition to your inbox.


Want to know what leading FoodTech investors are watching this year? We asked 25 FoodTech VC's, Angels and Corporates on what they're excited by in 2022. 

Some of the highlights include: 

  • Side stream valorisation (especially on coffee, cocoa and grains)
  • Cell-cultured enabling tech (scaffolding, medium, etc.)
  • Democratized nutrition (convenient, affordable and nutrient-dense)
  • Alternatives to seafood (plant & cell-based)
  • Precision fermentation (especially for lipids)

You can find the full list here and go in-depth behind the startups and trends drivers in our FoodHack+ Trend Reports.

This week in FoodTech:

  • Plantish unveil their hyper-realistic alt-salmon.
  • Foxtrot raise $100M to become the next Whole Foods.
  • Snoop Doggs' Snoop Doggs.

The Digest

🇪🇺 This is interesting: did you know that European startups in the Food, Agriculture and Land Use sector have received three times more funding from foreign VCs than European VCs? Seems like EU VC’s have some catching up to do.

📈 What’s Up: The latest USDA dairy market report details that butter prices are up 40% year-on-year, driven by declining cow herds, labour shortages and high packaging material costs. 

📉 What’s Down: The Keto diet has been named the least-healthy diet of the year in the US News and World Report’s annual diet ranking, with the Mediterranean diet at the top of the list. I guess we can have our cake and eat it too.

New In Funding

 🚲 Estonian mobility company Bolt raised €628M at a valuation of €7.4 billion to expand to new geographies and build more ‘dark stores’ to support its 15-minute grocery delivery service, Bolt Market.

🇨🇳 Chinese plant-based startup Starfield Food Science & Technology secured $100M Series B funding, marking China’s largest funding round for an alternative startup to date.

🛒 Chicago-based Foxtrot closed $100M Series C funding and is “reimagining the corner convenience store” to include five-minute pickup, speedy and on-demand delivery and its Foxtrot Anywhere nationwide shipping tool.

🥬 Swedish vertical farming startup Ljusgårda raised $19M to scale its operations and support its mission to become the biggest indoor farming company in Europe. It currently grows lettuce vertically in a 7,000 square metre facility, but capacity is set to almost quadruple.

💸 Anna and Erik at Trellis Road raised an $18M micro fund from fellow startup founders and operators to continue investing across the future of food. They’ve already supported game-changing startups such as QOA and Hier Foods.

☕️ Dutch startup PectCof closed €2M to scale up its food waste-fighting novel food ingredient, Dutch Gum, which is made from coffee pulp and can be used as an emulsifier, stabilizer and texturizer.

💸 Find all 14 funding rounds of the week including Indonesia’s eFishery that just raised $90M and the British tempeh producer that's out to "make tempeh mainstream".

Fish, Farms & Cooler Boxes

📦 Washington D.C.-based startup HomeValet released its $499 Smart Box, a temperature-controlled box which keeps grocery deliveries fresh or frozen and secure.

🐟 Japan recently approved the sale of two species of CRISPR-edited fish, a tiger puffer, and a red seam beam - which have been designed to grow bigger (up to 1.9 times) and faster than their conventional counterparts.

🥬 Bowery Farming announced its plans for two new vertical farms, set to open in early 2023, which will service Atlanta, Georgia and Dallas-Fort Worth.

🍶 Chef-led startup the Spare Food Co. has developed a food waste-fighting range of sparkling beverages made with acid whey, the nutrient-rich by-product from yoghurt production.

💪 Nucicer has used plant genetics to develop a “super chickpea variety” boasting 75% higher protein content than regular chickpeas, which could be the “ideal plant protein”.

🥣 Chicago-based Yishi Foods, which came out of stealth and raised $3M pre-seed funding just six months ago, has gained national distribution of its Asian-inspired oatmeal products which offer specific functional benefits such as energy, focus and calm.

🥄 Dippin’ Dots has partnered with edible cutlery startup IncrEDIBLE Eats to roll out its environmentally-friendly spoons at select locations across the US.

📱 On-demand grocery delivery platform Instacart is introducing a new “Ready Meals” hub to simplify the customer journey to search and order ready-made meals from grocery stores on its app.

Plant Based

🐟 Israeli foodtech Plantish unveiled photos of its first product prototype: a 100% plant-based salmon fillet which looks, flakes and supposedly tastes like the real thing. The product is the result of a proprietary patent-pending 3D manufacturing technology and made using legume proteins and algae extract.

🐓 Advertising gone wild: Daring Foodsad campaign in the New York Times claims that “chicken is broken” and urges consumers to help reform the chicken industry and switch to plant-based alternatives. Plus, Korea’s Unlimeat announced its US launch via a massive billboard in Times Square.

😳 Speaking of plant-based chicken, US based up-and-comer Nowadays “threw some shade” at Daring’s new packaging which may or may not closely resemble the original. You be the judge.

🥚 Researchers at the University of Helsinki in Finland have used precision fermentation to develop the first fungi-based egg white, one of the most important protein ingredients in the food industry.

🍰 Finnish alternative dairy brand Ilo launched “category first” clean-label cashew-based puddings, which contain minimal ingredients and no artificial flavours or preservatives.

🌱 Danish meat giant Danish Crown moved into the plant-based sector with the launch of its new brand, Den Grønne Slagter (‘The Green Butcher’). Eight products will be available in retail stores across the country.

🍫 Global food behemoth Cargill debuted its new vegan chocolate range, ExtraVeganZa, made with plant-based “power ingredients” such as sunflower powder and rice syrup.

🌭 The world’s largest hot dog chain, Wienerschnitzel, added Field Roast’s plant-based hot dogs, made from pea, fava bean and brown rice, to menus at all 327 of its locations in the US.

Big Food

🥛 British supermarket chain Morrisons announced it is scrapping ‘use by’ dates on 90% of its milk, instead encouraging customers to use the ‘sniff test’ and hopefully reduce unnecessary food waste. The chain also launched its brand new Plant Revolution brand with 50 new products for Veganuary.

🧫 Israel’s largest food producer, Tnuva Group, is partnering with leading Israeli biotech Pluristem Therapeutics to develop and manufacture cell-based food products.

🚗 QSR chain Checkers & Rally announced a deal with restaurant tech firm Presto to roll out its AI-powered voice technology to 267 drive-thrus by the end of the year. Early trials of the technology showed 98% order accuracy.

🇮🇳 Cargill has opened its first Food Innovation Center in India, where it will collaborate with local food and beverage partners to reformulate products that are lower in salt, fat and sugar.

🍸 Darnley’s Gin debuted a range of recyclable gin pouches, derived from recycled material and weighing 50% less than a glass bottle, as part of its 2022 sustainability strategy. 

🤑 Hungry Panda, a UK-based Asian food delivery platform, acquired two of its rivals down under. The acquisition of Melbourne-based Easi and New Zealand’s Buy@Home means Hungry Panda now operates in ten countries and is the Asian food delivery leader in Australia and New Zealand.

Trends: Alt-Eggs

In light of Veganuary and a new year of innovations to come, we thought we’d update you on the latest developments in the egg-free space

🔎 Discover in the full FoodHack+ Report:
- 2x case studies (WunderEggs, YoEgg)
- The good, the bad and the figures behind the egg replacement market
- List of 65 companies in the space

Find out more about how the scramble by investors to fund these startups is proof of the sector’s promise, but brands will have to make their substitutes as chicken-like as possible to win over lifelong egg lovers.

👋 From The Community

👀Jobs: Find 100+ FoodTech Jobs including whole-cut mycelium maker Libre Foods (Spain) recruiting a Head of Product, probiotic drink maker ZBiotics (USA) looking for a Food Scientist, ingredients innovator Arkeon Biotechnologies (Austria) hiring a Senior Food Scientist and Fungi-based alternative protein producer Mycorena (Sweden) hiring a Supply Chain Manager.

💡 Brush up: on the FoodTech highlights of 2021 through this webinar we did in partnership with Tetra Pak and featuring FoodTech VC Tet Ventures

🙌 Attend this: The Rising Tide Collective (a group of impact driven investors) are hosting their next virtual office hours open to all founders.

👀 Watch this: the tricks and trades of the food advertising world and the reason why your home-cooked meals never look like the image on the box.

🐄 Popular on the net: this image of a Turkish farmer that put VR goggles on his cows to make them feel like they’re outside in a summer field. And legendary rapper Snoop Dogg filed a federal trademark registration at the US Patent & Trademark Office for a hot dog brand, aptly named Snoop Doggs.


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Curated by Nicola & Arman

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This is a web version of FoodHack's 'This Week In Food' newsletter. Sign up here to receive the next edition to your inbox.


Want to know what leading FoodTech investors are watching this year? We asked 25 FoodTech VC's, Angels and Corporates on what they're excited by in 2022. 

Some of the highlights include: 

  • Side stream valorisation (especially on coffee, cocoa and grains)
  • Cell-cultured enabling tech (scaffolding, medium, etc.)
  • Democratized nutrition (convenient, affordable and nutrient-dense)
  • Alternatives to seafood (plant & cell-based)
  • Precision fermentation (especially for lipids)

You can find the full list here and go in-depth behind the startups and trends drivers in our FoodHack+ Trend Reports.

This week in FoodTech:

  • Plantish unveil their hyper-realistic alt-salmon.
  • Foxtrot raise $100M to become the next Whole Foods.
  • Snoop Doggs' Snoop Doggs.

The Digest

🇪🇺 This is interesting: did you know that European startups in the Food, Agriculture and Land Use sector have received three times more funding from foreign VCs than European VCs? Seems like EU VC’s have some catching up to do.

📈 What’s Up: The latest USDA dairy market report details that butter prices are up 40% year-on-year, driven by declining cow herds, labour shortages and high packaging material costs. 

📉 What’s Down: The Keto diet has been named the least-healthy diet of the year in the US News and World Report’s annual diet ranking, with the Mediterranean diet at the top of the list. I guess we can have our cake and eat it too.

New In Funding

 🚲 Estonian mobility company Bolt raised €628M at a valuation of €7.4 billion to expand to new geographies and build more ‘dark stores’ to support its 15-minute grocery delivery service, Bolt Market.

🇨🇳 Chinese plant-based startup Starfield Food Science & Technology secured $100M Series B funding, marking China’s largest funding round for an alternative startup to date.

🛒 Chicago-based Foxtrot closed $100M Series C funding and is “reimagining the corner convenience store” to include five-minute pickup, speedy and on-demand delivery and its Foxtrot Anywhere nationwide shipping tool.

🥬 Swedish vertical farming startup Ljusgårda raised $19M to scale its operations and support its mission to become the biggest indoor farming company in Europe. It currently grows lettuce vertically in a 7,000 square metre facility, but capacity is set to almost quadruple.

💸 Anna and Erik at Trellis Road raised an $18M micro fund from fellow startup founders and operators to continue investing across the future of food. They’ve already supported game-changing startups such as QOA and Hier Foods.

☕️ Dutch startup PectCof closed €2M to scale up its food waste-fighting novel food ingredient, Dutch Gum, which is made from coffee pulp and can be used as an emulsifier, stabilizer and texturizer.

💸 Find all 14 funding rounds of the week including Indonesia’s eFishery that just raised $90M and the British tempeh producer that's out to "make tempeh mainstream".

Fish, Farms & Cooler Boxes

📦 Washington D.C.-based startup HomeValet released its $499 Smart Box, a temperature-controlled box which keeps grocery deliveries fresh or frozen and secure.

🐟 Japan recently approved the sale of two species of CRISPR-edited fish, a tiger puffer, and a red seam beam - which have been designed to grow bigger (up to 1.9 times) and faster than their conventional counterparts.

🥬 Bowery Farming announced its plans for two new vertical farms, set to open in early 2023, which will service Atlanta, Georgia and Dallas-Fort Worth.

🍶 Chef-led startup the Spare Food Co. has developed a food waste-fighting range of sparkling beverages made with acid whey, the nutrient-rich by-product from yoghurt production.

💪 Nucicer has used plant genetics to develop a “super chickpea variety” boasting 75% higher protein content than regular chickpeas, which could be the “ideal plant protein”.

🥣 Chicago-based Yishi Foods, which came out of stealth and raised $3M pre-seed funding just six months ago, has gained national distribution of its Asian-inspired oatmeal products which offer specific functional benefits such as energy, focus and calm.

🥄 Dippin’ Dots has partnered with edible cutlery startup IncrEDIBLE Eats to roll out its environmentally-friendly spoons at select locations across the US.

📱 On-demand grocery delivery platform Instacart is introducing a new “Ready Meals” hub to simplify the customer journey to search and order ready-made meals from grocery stores on its app.

Plant Based

🐟 Israeli foodtech Plantish unveiled photos of its first product prototype: a 100% plant-based salmon fillet which looks, flakes and supposedly tastes like the real thing. The product is the result of a proprietary patent-pending 3D manufacturing technology and made using legume proteins and algae extract.

🐓 Advertising gone wild: Daring Foodsad campaign in the New York Times claims that “chicken is broken” and urges consumers to help reform the chicken industry and switch to plant-based alternatives. Plus, Korea’s Unlimeat announced its US launch via a massive billboard in Times Square.

😳 Speaking of plant-based chicken, US based up-and-comer Nowadays “threw some shade” at Daring’s new packaging which may or may not closely resemble the original. You be the judge.

🥚 Researchers at the University of Helsinki in Finland have used precision fermentation to develop the first fungi-based egg white, one of the most important protein ingredients in the food industry.

🍰 Finnish alternative dairy brand Ilo launched “category first” clean-label cashew-based puddings, which contain minimal ingredients and no artificial flavours or preservatives.

🌱 Danish meat giant Danish Crown moved into the plant-based sector with the launch of its new brand, Den Grønne Slagter (‘The Green Butcher’). Eight products will be available in retail stores across the country.

🍫 Global food behemoth Cargill debuted its new vegan chocolate range, ExtraVeganZa, made with plant-based “power ingredients” such as sunflower powder and rice syrup.

🌭 The world’s largest hot dog chain, Wienerschnitzel, added Field Roast’s plant-based hot dogs, made from pea, fava bean and brown rice, to menus at all 327 of its locations in the US.

Big Food

🥛 British supermarket chain Morrisons announced it is scrapping ‘use by’ dates on 90% of its milk, instead encouraging customers to use the ‘sniff test’ and hopefully reduce unnecessary food waste. The chain also launched its brand new Plant Revolution brand with 50 new products for Veganuary.

🧫 Israel’s largest food producer, Tnuva Group, is partnering with leading Israeli biotech Pluristem Therapeutics to develop and manufacture cell-based food products.

🚗 QSR chain Checkers & Rally announced a deal with restaurant tech firm Presto to roll out its AI-powered voice technology to 267 drive-thrus by the end of the year. Early trials of the technology showed 98% order accuracy.

🇮🇳 Cargill has opened its first Food Innovation Center in India, where it will collaborate with local food and beverage partners to reformulate products that are lower in salt, fat and sugar.

🍸 Darnley’s Gin debuted a range of recyclable gin pouches, derived from recycled material and weighing 50% less than a glass bottle, as part of its 2022 sustainability strategy. 

🤑 Hungry Panda, a UK-based Asian food delivery platform, acquired two of its rivals down under. The acquisition of Melbourne-based Easi and New Zealand’s Buy@Home means Hungry Panda now operates in ten countries and is the Asian food delivery leader in Australia and New Zealand.

Trends: Alt-Eggs

In light of Veganuary and a new year of innovations to come, we thought we’d update you on the latest developments in the egg-free space

🔎 Discover in the full FoodHack+ Report:
- 2x case studies (WunderEggs, YoEgg)
- The good, the bad and the figures behind the egg replacement market
- List of 65 companies in the space

Find out more about how the scramble by investors to fund these startups is proof of the sector’s promise, but brands will have to make their substitutes as chicken-like as possible to win over lifelong egg lovers.

👋 From The Community

👀Jobs: Find 100+ FoodTech Jobs including whole-cut mycelium maker Libre Foods (Spain) recruiting a Head of Product, probiotic drink maker ZBiotics (USA) looking for a Food Scientist, ingredients innovator Arkeon Biotechnologies (Austria) hiring a Senior Food Scientist and Fungi-based alternative protein producer Mycorena (Sweden) hiring a Supply Chain Manager.

💡 Brush up: on the FoodTech highlights of 2021 through this webinar we did in partnership with Tetra Pak and featuring FoodTech VC Tet Ventures

🙌 Attend this: The Rising Tide Collective (a group of impact driven investors) are hosting their next virtual office hours open to all founders.

👀 Watch this: the tricks and trades of the food advertising world and the reason why your home-cooked meals never look like the image on the box.

🐄 Popular on the net: this image of a Turkish farmer that put VR goggles on his cows to make them feel like they’re outside in a summer field. And legendary rapper Snoop Dogg filed a federal trademark registration at the US Patent & Trademark Office for a hot dog brand, aptly named Snoop Doggs.


How did you like today's email?

Love it 😁 Meh 😐 Hate it 🙁

Curated by Nicola & Arman

This is a web version of FoodHack's 'This Week In Food' newsletter. Sign up here to receive the next edition to your inbox.


Want to know what leading FoodTech investors are watching this year? We asked 25 FoodTech VC's, Angels and Corporates on what they're excited by in 2022. 

Some of the highlights include: 

  • Side stream valorisation (especially on coffee, cocoa and grains)
  • Cell-cultured enabling tech (scaffolding, medium, etc.)
  • Democratized nutrition (convenient, affordable and nutrient-dense)
  • Alternatives to seafood (plant & cell-based)
  • Precision fermentation (especially for lipids)

You can find the full list here and go in-depth behind the startups and trends drivers in our FoodHack+ Trend Reports.

This week in FoodTech:

  • Plantish unveil their hyper-realistic alt-salmon.
  • Foxtrot raise $100M to become the next Whole Foods.
  • Snoop Doggs' Snoop Doggs.

The Digest

🇪🇺 This is interesting: did you know that European startups in the Food, Agriculture and Land Use sector have received three times more funding from foreign VCs than European VCs? Seems like EU VC’s have some catching up to do.

📈 What’s Up: The latest USDA dairy market report details that butter prices are up 40% year-on-year, driven by declining cow herds, labour shortages and high packaging material costs. 

📉 What’s Down: The Keto diet has been named the least-healthy diet of the year in the US News and World Report’s annual diet ranking, with the Mediterranean diet at the top of the list. I guess we can have our cake and eat it too.

New In Funding

 🚲 Estonian mobility company Bolt raised €628M at a valuation of €7.4 billion to expand to new geographies and build more ‘dark stores’ to support its 15-minute grocery delivery service, Bolt Market.

🇨🇳 Chinese plant-based startup Starfield Food Science & Technology secured $100M Series B funding, marking China’s largest funding round for an alternative startup to date.

🛒 Chicago-based Foxtrot closed $100M Series C funding and is “reimagining the corner convenience store” to include five-minute pickup, speedy and on-demand delivery and its Foxtrot Anywhere nationwide shipping tool.

🥬 Swedish vertical farming startup Ljusgårda raised $19M to scale its operations and support its mission to become the biggest indoor farming company in Europe. It currently grows lettuce vertically in a 7,000 square metre facility, but capacity is set to almost quadruple.

💸 Anna and Erik at Trellis Road raised an $18M micro fund from fellow startup founders and operators to continue investing across the future of food. They’ve already supported game-changing startups such as QOA and Hier Foods.

☕️ Dutch startup PectCof closed €2M to scale up its food waste-fighting novel food ingredient, Dutch Gum, which is made from coffee pulp and can be used as an emulsifier, stabilizer and texturizer.

💸 Find all 14 funding rounds of the week including Indonesia’s eFishery that just raised $90M and the British tempeh producer that's out to "make tempeh mainstream".

Fish, Farms & Cooler Boxes

📦 Washington D.C.-based startup HomeValet released its $499 Smart Box, a temperature-controlled box which keeps grocery deliveries fresh or frozen and secure.

🐟 Japan recently approved the sale of two species of CRISPR-edited fish, a tiger puffer, and a red seam beam - which have been designed to grow bigger (up to 1.9 times) and faster than their conventional counterparts.

🥬 Bowery Farming announced its plans for two new vertical farms, set to open in early 2023, which will service Atlanta, Georgia and Dallas-Fort Worth.

🍶 Chef-led startup the Spare Food Co. has developed a food waste-fighting range of sparkling beverages made with acid whey, the nutrient-rich by-product from yoghurt production.

💪 Nucicer has used plant genetics to develop a “super chickpea variety” boasting 75% higher protein content than regular chickpeas, which could be the “ideal plant protein”.

🥣 Chicago-based Yishi Foods, which came out of stealth and raised $3M pre-seed funding just six months ago, has gained national distribution of its Asian-inspired oatmeal products which offer specific functional benefits such as energy, focus and calm.

🥄 Dippin’ Dots has partnered with edible cutlery startup IncrEDIBLE Eats to roll out its environmentally-friendly spoons at select locations across the US.

📱 On-demand grocery delivery platform Instacart is introducing a new “Ready Meals” hub to simplify the customer journey to search and order ready-made meals from grocery stores on its app.

Plant Based

🐟 Israeli foodtech Plantish unveiled photos of its first product prototype: a 100% plant-based salmon fillet which looks, flakes and supposedly tastes like the real thing. The product is the result of a proprietary patent-pending 3D manufacturing technology and made using legume proteins and algae extract.

🐓 Advertising gone wild: Daring Foodsad campaign in the New York Times claims that “chicken is broken” and urges consumers to help reform the chicken industry and switch to plant-based alternatives. Plus, Korea’s Unlimeat announced its US launch via a massive billboard in Times Square.

😳 Speaking of plant-based chicken, US based up-and-comer Nowadays “threw some shade” at Daring’s new packaging which may or may not closely resemble the original. You be the judge.

🥚 Researchers at the University of Helsinki in Finland have used precision fermentation to develop the first fungi-based egg white, one of the most important protein ingredients in the food industry.

🍰 Finnish alternative dairy brand Ilo launched “category first” clean-label cashew-based puddings, which contain minimal ingredients and no artificial flavours or preservatives.

🌱 Danish meat giant Danish Crown moved into the plant-based sector with the launch of its new brand, Den Grønne Slagter (‘The Green Butcher’). Eight products will be available in retail stores across the country.

🍫 Global food behemoth Cargill debuted its new vegan chocolate range, ExtraVeganZa, made with plant-based “power ingredients” such as sunflower powder and rice syrup.

🌭 The world’s largest hot dog chain, Wienerschnitzel, added Field Roast’s plant-based hot dogs, made from pea, fava bean and brown rice, to menus at all 327 of its locations in the US.

Big Food

🥛 British supermarket chain Morrisons announced it is scrapping ‘use by’ dates on 90% of its milk, instead encouraging customers to use the ‘sniff test’ and hopefully reduce unnecessary food waste. The chain also launched its brand new Plant Revolution brand with 50 new products for Veganuary.

🧫 Israel’s largest food producer, Tnuva Group, is partnering with leading Israeli biotech Pluristem Therapeutics to develop and manufacture cell-based food products.

🚗 QSR chain Checkers & Rally announced a deal with restaurant tech firm Presto to roll out its AI-powered voice technology to 267 drive-thrus by the end of the year. Early trials of the technology showed 98% order accuracy.

🇮🇳 Cargill has opened its first Food Innovation Center in India, where it will collaborate with local food and beverage partners to reformulate products that are lower in salt, fat and sugar.

🍸 Darnley’s Gin debuted a range of recyclable gin pouches, derived from recycled material and weighing 50% less than a glass bottle, as part of its 2022 sustainability strategy. 

🤑 Hungry Panda, a UK-based Asian food delivery platform, acquired two of its rivals down under. The acquisition of Melbourne-based Easi and New Zealand’s Buy@Home means Hungry Panda now operates in ten countries and is the Asian food delivery leader in Australia and New Zealand.

Trends: Alt-Eggs

In light of Veganuary and a new year of innovations to come, we thought we’d update you on the latest developments in the egg-free space

🔎 Discover in the full FoodHack+ Report:
- 2x case studies (WunderEggs, YoEgg)
- The good, the bad and the figures behind the egg replacement market
- List of 65 companies in the space

Find out more about how the scramble by investors to fund these startups is proof of the sector’s promise, but brands will have to make their substitutes as chicken-like as possible to win over lifelong egg lovers.

👋 From The Community

👀Jobs: Find 100+ FoodTech Jobs including whole-cut mycelium maker Libre Foods (Spain) recruiting a Head of Product, probiotic drink maker ZBiotics (USA) looking for a Food Scientist, ingredients innovator Arkeon Biotechnologies (Austria) hiring a Senior Food Scientist and Fungi-based alternative protein producer Mycorena (Sweden) hiring a Supply Chain Manager.

💡 Brush up: on the FoodTech highlights of 2021 through this webinar we did in partnership with Tetra Pak and featuring FoodTech VC Tet Ventures

🙌 Attend this: The Rising Tide Collective (a group of impact driven investors) are hosting their next virtual office hours open to all founders.

👀 Watch this: the tricks and trades of the food advertising world and the reason why your home-cooked meals never look like the image on the box.

🐄 Popular on the net: this image of a Turkish farmer that put VR goggles on his cows to make them feel like they’re outside in a summer field. And legendary rapper Snoop Dogg filed a federal trademark registration at the US Patent & Trademark Office for a hot dog brand, aptly named Snoop Doggs.


How did you like today's email?

Love it 😁 Meh 😐 Hate it 🙁

Curated by Nicola & Arman

This is a web version of FoodHack's 'This Week In Food' newsletter. Sign up here to receive the next edition to your inbox.


Want to know what leading FoodTech investors are watching this year? We asked 25 FoodTech VC's, Angels and Corporates on what they're excited by in 2022. 

Some of the highlights include: 

  • Side stream valorisation (especially on coffee, cocoa and grains)
  • Cell-cultured enabling tech (scaffolding, medium, etc.)
  • Democratized nutrition (convenient, affordable and nutrient-dense)
  • Alternatives to seafood (plant & cell-based)
  • Precision fermentation (especially for lipids)

You can find the full list here and go in-depth behind the startups and trends drivers in our FoodHack+ Trend Reports.

This week in FoodTech:

  • Plantish unveil their hyper-realistic alt-salmon.
  • Foxtrot raise $100M to become the next Whole Foods.
  • Snoop Doggs' Snoop Doggs.

The Digest

🇪🇺 This is interesting: did you know that European startups in the Food, Agriculture and Land Use sector have received three times more funding from foreign VCs than European VCs? Seems like EU VC’s have some catching up to do.

📈 What’s Up: The latest USDA dairy market report details that butter prices are up 40% year-on-year, driven by declining cow herds, labour shortages and high packaging material costs. 

📉 What’s Down: The Keto diet has been named the least-healthy diet of the year in the US News and World Report’s annual diet ranking, with the Mediterranean diet at the top of the list. I guess we can have our cake and eat it too.

New In Funding

 🚲 Estonian mobility company Bolt raised €628M at a valuation of €7.4 billion to expand to new geographies and build more ‘dark stores’ to support its 15-minute grocery delivery service, Bolt Market.

🇨🇳 Chinese plant-based startup Starfield Food Science & Technology secured $100M Series B funding, marking China’s largest funding round for an alternative startup to date.

🛒 Chicago-based Foxtrot closed $100M Series C funding and is “reimagining the corner convenience store” to include five-minute pickup, speedy and on-demand delivery and its Foxtrot Anywhere nationwide shipping tool.

🥬 Swedish vertical farming startup Ljusgårda raised $19M to scale its operations and support its mission to become the biggest indoor farming company in Europe. It currently grows lettuce vertically in a 7,000 square metre facility, but capacity is set to almost quadruple.

💸 Anna and Erik at Trellis Road raised an $18M micro fund from fellow startup founders and operators to continue investing across the future of food. They’ve already supported game-changing startups such as QOA and Hier Foods.

☕️ Dutch startup PectCof closed €2M to scale up its food waste-fighting novel food ingredient, Dutch Gum, which is made from coffee pulp and can be used as an emulsifier, stabilizer and texturizer.

💸 Find all 14 funding rounds of the week including Indonesia’s eFishery that just raised $90M and the British tempeh producer that's out to "make tempeh mainstream".

Fish, Farms & Cooler Boxes

📦 Washington D.C.-based startup HomeValet released its $499 Smart Box, a temperature-controlled box which keeps grocery deliveries fresh or frozen and secure.

🐟 Japan recently approved the sale of two species of CRISPR-edited fish, a tiger puffer, and a red seam beam - which have been designed to grow bigger (up to 1.9 times) and faster than their conventional counterparts.

🥬 Bowery Farming announced its plans for two new vertical farms, set to open in early 2023, which will service Atlanta, Georgia and Dallas-Fort Worth.

🍶 Chef-led startup the Spare Food Co. has developed a food waste-fighting range of sparkling beverages made with acid whey, the nutrient-rich by-product from yoghurt production.

💪 Nucicer has used plant genetics to develop a “super chickpea variety” boasting 75% higher protein content than regular chickpeas, which could be the “ideal plant protein”.

🥣 Chicago-based Yishi Foods, which came out of stealth and raised $3M pre-seed funding just six months ago, has gained national distribution of its Asian-inspired oatmeal products which offer specific functional benefits such as energy, focus and calm.

🥄 Dippin’ Dots has partnered with edible cutlery startup IncrEDIBLE Eats to roll out its environmentally-friendly spoons at select locations across the US.

📱 On-demand grocery delivery platform Instacart is introducing a new “Ready Meals” hub to simplify the customer journey to search and order ready-made meals from grocery stores on its app.

Plant Based

🐟 Israeli foodtech Plantish unveiled photos of its first product prototype: a 100% plant-based salmon fillet which looks, flakes and supposedly tastes like the real thing. The product is the result of a proprietary patent-pending 3D manufacturing technology and made using legume proteins and algae extract.

🐓 Advertising gone wild: Daring Foodsad campaign in the New York Times claims that “chicken is broken” and urges consumers to help reform the chicken industry and switch to plant-based alternatives. Plus, Korea’s Unlimeat announced its US launch via a massive billboard in Times Square.

😳 Speaking of plant-based chicken, US based up-and-comer Nowadays “threw some shade” at Daring’s new packaging which may or may not closely resemble the original. You be the judge.

🥚 Researchers at the University of Helsinki in Finland have used precision fermentation to develop the first fungi-based egg white, one of the most important protein ingredients in the food industry.

🍰 Finnish alternative dairy brand Ilo launched “category first” clean-label cashew-based puddings, which contain minimal ingredients and no artificial flavours or preservatives.

🌱 Danish meat giant Danish Crown moved into the plant-based sector with the launch of its new brand, Den Grønne Slagter (‘The Green Butcher’). Eight products will be available in retail stores across the country.

🍫 Global food behemoth Cargill debuted its new vegan chocolate range, ExtraVeganZa, made with plant-based “power ingredients” such as sunflower powder and rice syrup.

🌭 The world’s largest hot dog chain, Wienerschnitzel, added Field Roast’s plant-based hot dogs, made from pea, fava bean and brown rice, to menus at all 327 of its locations in the US.

Big Food

🥛 British supermarket chain Morrisons announced it is scrapping ‘use by’ dates on 90% of its milk, instead encouraging customers to use the ‘sniff test’ and hopefully reduce unnecessary food waste. The chain also launched its brand new Plant Revolution brand with 50 new products for Veganuary.

🧫 Israel’s largest food producer, Tnuva Group, is partnering with leading Israeli biotech Pluristem Therapeutics to develop and manufacture cell-based food products.

🚗 QSR chain Checkers & Rally announced a deal with restaurant tech firm Presto to roll out its AI-powered voice technology to 267 drive-thrus by the end of the year. Early trials of the technology showed 98% order accuracy.

🇮🇳 Cargill has opened its first Food Innovation Center in India, where it will collaborate with local food and beverage partners to reformulate products that are lower in salt, fat and sugar.

🍸 Darnley’s Gin debuted a range of recyclable gin pouches, derived from recycled material and weighing 50% less than a glass bottle, as part of its 2022 sustainability strategy. 

🤑 Hungry Panda, a UK-based Asian food delivery platform, acquired two of its rivals down under. The acquisition of Melbourne-based Easi and New Zealand’s Buy@Home means Hungry Panda now operates in ten countries and is the Asian food delivery leader in Australia and New Zealand.

Trends: Alt-Eggs

In light of Veganuary and a new year of innovations to come, we thought we’d update you on the latest developments in the egg-free space

🔎 Discover in the full FoodHack+ Report:
- 2x case studies (WunderEggs, YoEgg)
- The good, the bad and the figures behind the egg replacement market
- List of 65 companies in the space

Find out more about how the scramble by investors to fund these startups is proof of the sector’s promise, but brands will have to make their substitutes as chicken-like as possible to win over lifelong egg lovers.

👋 From The Community

👀Jobs: Find 100+ FoodTech Jobs including whole-cut mycelium maker Libre Foods (Spain) recruiting a Head of Product, probiotic drink maker ZBiotics (USA) looking for a Food Scientist, ingredients innovator Arkeon Biotechnologies (Austria) hiring a Senior Food Scientist and Fungi-based alternative protein producer Mycorena (Sweden) hiring a Supply Chain Manager.

💡 Brush up: on the FoodTech highlights of 2021 through this webinar we did in partnership with Tetra Pak and featuring FoodTech VC Tet Ventures

🙌 Attend this: The Rising Tide Collective (a group of impact driven investors) are hosting their next virtual office hours open to all founders.

👀 Watch this: the tricks and trades of the food advertising world and the reason why your home-cooked meals never look like the image on the box.

🐄 Popular on the net: this image of a Turkish farmer that put VR goggles on his cows to make them feel like they’re outside in a summer field. And legendary rapper Snoop Dogg filed a federal trademark registration at the US Patent & Trademark Office for a hot dog brand, aptly named Snoop Doggs.


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Curated by Nicola & Arman

Weekly FoodTech Insights

Reports

Bringing home the (Alt) Bacon: the 20+ startups competing to make the best imitation rashers
FBS Alternatives: The 20+ companies racing to replace foetal bovine serum
Cracked it: the 65+ brands hatching new innovations in plant-based eggs
The Proof Is In The Pudding: The 30+ Startups Whipping Up Plant-Based Desserts
Period power: The 30+ startups supporting feminine wellness with food
Make way for the herd: the 18 European FoodTech ‘Soonicorns’ to watch
The spice of life: 20+ seasoning startups taking on the Big Spice Industry
Crop Genetics: the 15 companies working on genetically edited crops that could transform farming and food