This Week In Food: the $100tln Ocean opportunity, Nestle's 'Vrimps' and why do pea prices keep rising?

This Week In Food: the $100tln Ocean opportunity, Nestle's 'Vrimps' and why do pea prices keep rising?

By
Nicola Spalding
October 8, 2021

This is a web version of FoodHack's 'This Week In Food' newsletter. Sign up here to receive the next edition to your inbox.


In this week's edition:

  • The $100tln ocean opportunity.
  • Why do pea prices keep going up and up?
  • New funding for the "Willy Wonka of natural foods".
  • Nestle proves once again, they can't name products.

💡 The Digest

📈 What’s Up: Pea protein prices have soared by 120% year-on-year in Canada, as a result of droughts affecting supply by as much as 45%, and a similar price hike is expected across the globe as interest in alternative proteins continues to surge. Here's a good read about the state of pea protein, from Men's Health of all places. 

📉 What’s Down: Fynd Ocean Ventures raised $20M to fund the global blue economy, but apparently that wasn’t enough. Unfortunately this week the fund announced that they've had to close.

This news comes at a time when "The Ocean Economy" is reaching record venture funding and innovation. S2G Ventures launched a $100M oceans fund in 2020; the Sustainable Ocean Alliance expanded to invest in later-stage companies and Ag Funder this week reports the ocean is a $100 trillion market opportunity.

💸 New In Funding

🇪🇺 Five Seasons Ventures announced the final closing of its €180M second fund, with a focus on European foodtech and designed to support fast-growing food startups with a quantifiable environmental or social impact.  

🇪🇸 Eatable Adventures launched a $50M fund, ‘Eatable Evolution Fund FCR I’, to target disruptive startups within the food and agricultural technology sectors.

🍄 Kingdom Supercultures dubbed the “Willy Wonka factory of natural food” raised $25M Series A funding to expand R&D of its “supercultures”-based foods range and allow it to work with some of the largest CPG firms.

🥞 Icelandic brand Good Good raised $2M in a Series A follow-up round to scale its production and innovation within no-added sugar products, including its latest launch: a keto-friendly pancake and waffle mix.

🥚 Israeli food tech Egg’n’up, which is focused on plant-based egg substitutes, secured $2.5M, including $2M from Millennium Food-Tech, at a company valuation of $8M

💸 Find all 12 funding rounds of the week including everything from cloud kitchen startups to pasta-robot technology.

Startup News

Image credit: The EVERY Company

🥚 Clara Foods has rebranded as The EVERY Company and launched its first product, an animal-free egg product called ClearEgg, made via precision fermentation.

🥩 Ashton Kutcher is partnering with Israeli cultivated meat company MeaTech to “assist it in its journey to become the market leader in cultured meat production.”

🍻 Outdoor clothing giant Patagonia is teaming up with Hopworks Urban Brewery, based in Portland, to develop a beer made with Kernza wheat, which is grown via regenerative agricultural practices.

🐟 US plant-based seafood brand Good Catch, owned by Gathered Foods, is launching in Singapore, marking its first foray into the Asia market, where demand for seafood is projected to outstrip that of the rest of the world.

🧫 South African cellular agriculture firm Mogale Meat Company is on a mission to future proof the continent’s nutrition systems, including developing cell-based meat from local antelope and cattle.

🥔 Puffin Produce, based in West Wales, has claimed a UK first: the launch of carbon neutral potatoes. It is launching its Root Zero potatoes across 200 Co-op stores, where they’ll be sold in 100% plastic-free paper bags.

Big Food x Plant-Based

Image Credit: Sky News

 🍤 Nestlé has added plant-based egg and shrimp to its growing portfolio of vegan products. They will initially launch in a limited number of retailers in Switzerland and Germany as a test-and-learn program. The shrimp substitute, Vrimp, is formulated with peas, seaweed and konjac, and their vEGGie is made with soy protein. This comes after Nestle's launch of pea-based milk, Wunda, earlier this year. What's next - Valami?

🍔 Burger King is testing Impossible Foodsplant-based Impossible Nuggets on its menus at certain of its locations starting next week, making it the first global QSR brand to do so.

🍫 Mondelēz is launching a vegan Cadbury Plant Bar in the UK and Ireland next month. The product took two years to develop, and imitates its iconic creamy Dairy Milk taste by replacing the milk with almond paste.

🥩 Hormel’s venture arm, 199 Ventures, has entered into an exclusive partnership with fermented meat alternative firm The Better Meat Co. to develop new meat analogues.

Big Food

Image Credit: Shutterstock

📱 Amazon is reportedly developing a smart fridge that can monitor food items and keep tabs on your purchasing habits, notifying you if you run low on something you buy frequently and even offering recipe suggestions to reduce food waste..

🍟 McDonald’s has committed to net zero emissions across its global operations by 2050, having already seen a 8.5% reduction in its emissions since its 2015 baseline

🧠 PepsiCo, Inc researchers are examining how foods and beverages affect neurochemical pathways, with a particular focus on mental performance, reducing sleep deprivation and improving the mind-gut axis.

👋 From The Community

🎧 Here's the playlist from the demo day y'all keep asking for. Curated by our very own Head of Community, Emilie (who also plays the cello). 

👋 Meetups: FoodHack Valais is hosting an 'alternative protein' meetup on October 25th, FoodHack London ambassador Sascha is hosting "Power of Social Media" masterclass on behalf of Food Matters Live.

💡Jobs: Cool part-time gig at Pale Blue Dot, Rockstart is looking for an AgriFood Program Lead, NXT LVL PZA (UK) are hiring a kitchen manager. In vertical farming: Ljusgårda (Sweden) are hiring multiple positions and Yasai (Switzerland) are hiring a Head of Brand & Marketing.


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Curated by Nicola & Arman

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This is a web version of FoodHack's 'This Week In Food' newsletter. Sign up here to receive the next edition to your inbox.


In this week's edition:

  • The $100tln ocean opportunity.
  • Why do pea prices keep going up and up?
  • New funding for the "Willy Wonka of natural foods".
  • Nestle proves once again, they can't name products.

💡 The Digest

📈 What’s Up: Pea protein prices have soared by 120% year-on-year in Canada, as a result of droughts affecting supply by as much as 45%, and a similar price hike is expected across the globe as interest in alternative proteins continues to surge. Here's a good read about the state of pea protein, from Men's Health of all places. 

📉 What’s Down: Fynd Ocean Ventures raised $20M to fund the global blue economy, but apparently that wasn’t enough. Unfortunately this week the fund announced that they've had to close.

This news comes at a time when "The Ocean Economy" is reaching record venture funding and innovation. S2G Ventures launched a $100M oceans fund in 2020; the Sustainable Ocean Alliance expanded to invest in later-stage companies and Ag Funder this week reports the ocean is a $100 trillion market opportunity.

💸 New In Funding

🇪🇺 Five Seasons Ventures announced the final closing of its €180M second fund, with a focus on European foodtech and designed to support fast-growing food startups with a quantifiable environmental or social impact.  

🇪🇸 Eatable Adventures launched a $50M fund, ‘Eatable Evolution Fund FCR I’, to target disruptive startups within the food and agricultural technology sectors.

🍄 Kingdom Supercultures dubbed the “Willy Wonka factory of natural food” raised $25M Series A funding to expand R&D of its “supercultures”-based foods range and allow it to work with some of the largest CPG firms.

🥞 Icelandic brand Good Good raised $2M in a Series A follow-up round to scale its production and innovation within no-added sugar products, including its latest launch: a keto-friendly pancake and waffle mix.

🥚 Israeli food tech Egg’n’up, which is focused on plant-based egg substitutes, secured $2.5M, including $2M from Millennium Food-Tech, at a company valuation of $8M

💸 Find all 12 funding rounds of the week including everything from cloud kitchen startups to pasta-robot technology.

Startup News

Image credit: The EVERY Company

🥚 Clara Foods has rebranded as The EVERY Company and launched its first product, an animal-free egg product called ClearEgg, made via precision fermentation.

🥩 Ashton Kutcher is partnering with Israeli cultivated meat company MeaTech to “assist it in its journey to become the market leader in cultured meat production.”

🍻 Outdoor clothing giant Patagonia is teaming up with Hopworks Urban Brewery, based in Portland, to develop a beer made with Kernza wheat, which is grown via regenerative agricultural practices.

🐟 US plant-based seafood brand Good Catch, owned by Gathered Foods, is launching in Singapore, marking its first foray into the Asia market, where demand for seafood is projected to outstrip that of the rest of the world.

🧫 South African cellular agriculture firm Mogale Meat Company is on a mission to future proof the continent’s nutrition systems, including developing cell-based meat from local antelope and cattle.

🥔 Puffin Produce, based in West Wales, has claimed a UK first: the launch of carbon neutral potatoes. It is launching its Root Zero potatoes across 200 Co-op stores, where they’ll be sold in 100% plastic-free paper bags.

Big Food x Plant-Based

Image Credit: Sky News

 🍤 Nestlé has added plant-based egg and shrimp to its growing portfolio of vegan products. They will initially launch in a limited number of retailers in Switzerland and Germany as a test-and-learn program. The shrimp substitute, Vrimp, is formulated with peas, seaweed and konjac, and their vEGGie is made with soy protein. This comes after Nestle's launch of pea-based milk, Wunda, earlier this year. What's next - Valami?

🍔 Burger King is testing Impossible Foodsplant-based Impossible Nuggets on its menus at certain of its locations starting next week, making it the first global QSR brand to do so.

🍫 Mondelēz is launching a vegan Cadbury Plant Bar in the UK and Ireland next month. The product took two years to develop, and imitates its iconic creamy Dairy Milk taste by replacing the milk with almond paste.

🥩 Hormel’s venture arm, 199 Ventures, has entered into an exclusive partnership with fermented meat alternative firm The Better Meat Co. to develop new meat analogues.

Big Food

Image Credit: Shutterstock

📱 Amazon is reportedly developing a smart fridge that can monitor food items and keep tabs on your purchasing habits, notifying you if you run low on something you buy frequently and even offering recipe suggestions to reduce food waste..

🍟 McDonald’s has committed to net zero emissions across its global operations by 2050, having already seen a 8.5% reduction in its emissions since its 2015 baseline

🧠 PepsiCo, Inc researchers are examining how foods and beverages affect neurochemical pathways, with a particular focus on mental performance, reducing sleep deprivation and improving the mind-gut axis.

👋 From The Community

🎧 Here's the playlist from the demo day y'all keep asking for. Curated by our very own Head of Community, Emilie (who also plays the cello). 

👋 Meetups: FoodHack Valais is hosting an 'alternative protein' meetup on October 25th, FoodHack London ambassador Sascha is hosting "Power of Social Media" masterclass on behalf of Food Matters Live.

💡Jobs: Cool part-time gig at Pale Blue Dot, Rockstart is looking for an AgriFood Program Lead, NXT LVL PZA (UK) are hiring a kitchen manager. In vertical farming: Ljusgårda (Sweden) are hiring multiple positions and Yasai (Switzerland) are hiring a Head of Brand & Marketing.


How did you like today's email?

Love it 😁 Meh 😐 Hate it 🙁

Curated by Nicola & Arman

This is a web version of FoodHack's 'This Week In Food' newsletter. Sign up here to receive the next edition to your inbox.


In this week's edition:

  • The $100tln ocean opportunity.
  • Why do pea prices keep going up and up?
  • New funding for the "Willy Wonka of natural foods".
  • Nestle proves once again, they can't name products.

💡 The Digest

📈 What’s Up: Pea protein prices have soared by 120% year-on-year in Canada, as a result of droughts affecting supply by as much as 45%, and a similar price hike is expected across the globe as interest in alternative proteins continues to surge. Here's a good read about the state of pea protein, from Men's Health of all places. 

📉 What’s Down: Fynd Ocean Ventures raised $20M to fund the global blue economy, but apparently that wasn’t enough. Unfortunately this week the fund announced that they've had to close.

This news comes at a time when "The Ocean Economy" is reaching record venture funding and innovation. S2G Ventures launched a $100M oceans fund in 2020; the Sustainable Ocean Alliance expanded to invest in later-stage companies and Ag Funder this week reports the ocean is a $100 trillion market opportunity.

💸 New In Funding

🇪🇺 Five Seasons Ventures announced the final closing of its €180M second fund, with a focus on European foodtech and designed to support fast-growing food startups with a quantifiable environmental or social impact.  

🇪🇸 Eatable Adventures launched a $50M fund, ‘Eatable Evolution Fund FCR I’, to target disruptive startups within the food and agricultural technology sectors.

🍄 Kingdom Supercultures dubbed the “Willy Wonka factory of natural food” raised $25M Series A funding to expand R&D of its “supercultures”-based foods range and allow it to work with some of the largest CPG firms.

🥞 Icelandic brand Good Good raised $2M in a Series A follow-up round to scale its production and innovation within no-added sugar products, including its latest launch: a keto-friendly pancake and waffle mix.

🥚 Israeli food tech Egg’n’up, which is focused on plant-based egg substitutes, secured $2.5M, including $2M from Millennium Food-Tech, at a company valuation of $8M

💸 Find all 12 funding rounds of the week including everything from cloud kitchen startups to pasta-robot technology.

Startup News

Image credit: The EVERY Company

🥚 Clara Foods has rebranded as The EVERY Company and launched its first product, an animal-free egg product called ClearEgg, made via precision fermentation.

🥩 Ashton Kutcher is partnering with Israeli cultivated meat company MeaTech to “assist it in its journey to become the market leader in cultured meat production.”

🍻 Outdoor clothing giant Patagonia is teaming up with Hopworks Urban Brewery, based in Portland, to develop a beer made with Kernza wheat, which is grown via regenerative agricultural practices.

🐟 US plant-based seafood brand Good Catch, owned by Gathered Foods, is launching in Singapore, marking its first foray into the Asia market, where demand for seafood is projected to outstrip that of the rest of the world.

🧫 South African cellular agriculture firm Mogale Meat Company is on a mission to future proof the continent’s nutrition systems, including developing cell-based meat from local antelope and cattle.

🥔 Puffin Produce, based in West Wales, has claimed a UK first: the launch of carbon neutral potatoes. It is launching its Root Zero potatoes across 200 Co-op stores, where they’ll be sold in 100% plastic-free paper bags.

Big Food x Plant-Based

Image Credit: Sky News

 🍤 Nestlé has added plant-based egg and shrimp to its growing portfolio of vegan products. They will initially launch in a limited number of retailers in Switzerland and Germany as a test-and-learn program. The shrimp substitute, Vrimp, is formulated with peas, seaweed and konjac, and their vEGGie is made with soy protein. This comes after Nestle's launch of pea-based milk, Wunda, earlier this year. What's next - Valami?

🍔 Burger King is testing Impossible Foodsplant-based Impossible Nuggets on its menus at certain of its locations starting next week, making it the first global QSR brand to do so.

🍫 Mondelēz is launching a vegan Cadbury Plant Bar in the UK and Ireland next month. The product took two years to develop, and imitates its iconic creamy Dairy Milk taste by replacing the milk with almond paste.

🥩 Hormel’s venture arm, 199 Ventures, has entered into an exclusive partnership with fermented meat alternative firm The Better Meat Co. to develop new meat analogues.

Big Food

Image Credit: Shutterstock

📱 Amazon is reportedly developing a smart fridge that can monitor food items and keep tabs on your purchasing habits, notifying you if you run low on something you buy frequently and even offering recipe suggestions to reduce food waste..

🍟 McDonald’s has committed to net zero emissions across its global operations by 2050, having already seen a 8.5% reduction in its emissions since its 2015 baseline

🧠 PepsiCo, Inc researchers are examining how foods and beverages affect neurochemical pathways, with a particular focus on mental performance, reducing sleep deprivation and improving the mind-gut axis.

👋 From The Community

🎧 Here's the playlist from the demo day y'all keep asking for. Curated by our very own Head of Community, Emilie (who also plays the cello). 

👋 Meetups: FoodHack Valais is hosting an 'alternative protein' meetup on October 25th, FoodHack London ambassador Sascha is hosting "Power of Social Media" masterclass on behalf of Food Matters Live.

💡Jobs: Cool part-time gig at Pale Blue Dot, Rockstart is looking for an AgriFood Program Lead, NXT LVL PZA (UK) are hiring a kitchen manager. In vertical farming: Ljusgårda (Sweden) are hiring multiple positions and Yasai (Switzerland) are hiring a Head of Brand & Marketing.


How did you like today's email?

Love it 😁 Meh 😐 Hate it 🙁

Curated by Nicola & Arman

This is a web version of FoodHack's 'This Week In Food' newsletter. Sign up here to receive the next edition to your inbox.


In this week's edition:

  • The $100tln ocean opportunity.
  • Why do pea prices keep going up and up?
  • New funding for the "Willy Wonka of natural foods".
  • Nestle proves once again, they can't name products.

💡 The Digest

📈 What’s Up: Pea protein prices have soared by 120% year-on-year in Canada, as a result of droughts affecting supply by as much as 45%, and a similar price hike is expected across the globe as interest in alternative proteins continues to surge. Here's a good read about the state of pea protein, from Men's Health of all places. 

📉 What’s Down: Fynd Ocean Ventures raised $20M to fund the global blue economy, but apparently that wasn’t enough. Unfortunately this week the fund announced that they've had to close.

This news comes at a time when "The Ocean Economy" is reaching record venture funding and innovation. S2G Ventures launched a $100M oceans fund in 2020; the Sustainable Ocean Alliance expanded to invest in later-stage companies and Ag Funder this week reports the ocean is a $100 trillion market opportunity.

💸 New In Funding

🇪🇺 Five Seasons Ventures announced the final closing of its €180M second fund, with a focus on European foodtech and designed to support fast-growing food startups with a quantifiable environmental or social impact.  

🇪🇸 Eatable Adventures launched a $50M fund, ‘Eatable Evolution Fund FCR I’, to target disruptive startups within the food and agricultural technology sectors.

🍄 Kingdom Supercultures dubbed the “Willy Wonka factory of natural food” raised $25M Series A funding to expand R&D of its “supercultures”-based foods range and allow it to work with some of the largest CPG firms.

🥞 Icelandic brand Good Good raised $2M in a Series A follow-up round to scale its production and innovation within no-added sugar products, including its latest launch: a keto-friendly pancake and waffle mix.

🥚 Israeli food tech Egg’n’up, which is focused on plant-based egg substitutes, secured $2.5M, including $2M from Millennium Food-Tech, at a company valuation of $8M

💸 Find all 12 funding rounds of the week including everything from cloud kitchen startups to pasta-robot technology.

Startup News

Image credit: The EVERY Company

🥚 Clara Foods has rebranded as The EVERY Company and launched its first product, an animal-free egg product called ClearEgg, made via precision fermentation.

🥩 Ashton Kutcher is partnering with Israeli cultivated meat company MeaTech to “assist it in its journey to become the market leader in cultured meat production.”

🍻 Outdoor clothing giant Patagonia is teaming up with Hopworks Urban Brewery, based in Portland, to develop a beer made with Kernza wheat, which is grown via regenerative agricultural practices.

🐟 US plant-based seafood brand Good Catch, owned by Gathered Foods, is launching in Singapore, marking its first foray into the Asia market, where demand for seafood is projected to outstrip that of the rest of the world.

🧫 South African cellular agriculture firm Mogale Meat Company is on a mission to future proof the continent’s nutrition systems, including developing cell-based meat from local antelope and cattle.

🥔 Puffin Produce, based in West Wales, has claimed a UK first: the launch of carbon neutral potatoes. It is launching its Root Zero potatoes across 200 Co-op stores, where they’ll be sold in 100% plastic-free paper bags.

Big Food x Plant-Based

Image Credit: Sky News

 🍤 Nestlé has added plant-based egg and shrimp to its growing portfolio of vegan products. They will initially launch in a limited number of retailers in Switzerland and Germany as a test-and-learn program. The shrimp substitute, Vrimp, is formulated with peas, seaweed and konjac, and their vEGGie is made with soy protein. This comes after Nestle's launch of pea-based milk, Wunda, earlier this year. What's next - Valami?

🍔 Burger King is testing Impossible Foodsplant-based Impossible Nuggets on its menus at certain of its locations starting next week, making it the first global QSR brand to do so.

🍫 Mondelēz is launching a vegan Cadbury Plant Bar in the UK and Ireland next month. The product took two years to develop, and imitates its iconic creamy Dairy Milk taste by replacing the milk with almond paste.

🥩 Hormel’s venture arm, 199 Ventures, has entered into an exclusive partnership with fermented meat alternative firm The Better Meat Co. to develop new meat analogues.

Big Food

Image Credit: Shutterstock

📱 Amazon is reportedly developing a smart fridge that can monitor food items and keep tabs on your purchasing habits, notifying you if you run low on something you buy frequently and even offering recipe suggestions to reduce food waste..

🍟 McDonald’s has committed to net zero emissions across its global operations by 2050, having already seen a 8.5% reduction in its emissions since its 2015 baseline

🧠 PepsiCo, Inc researchers are examining how foods and beverages affect neurochemical pathways, with a particular focus on mental performance, reducing sleep deprivation and improving the mind-gut axis.

👋 From The Community

🎧 Here's the playlist from the demo day y'all keep asking for. Curated by our very own Head of Community, Emilie (who also plays the cello). 

👋 Meetups: FoodHack Valais is hosting an 'alternative protein' meetup on October 25th, FoodHack London ambassador Sascha is hosting "Power of Social Media" masterclass on behalf of Food Matters Live.

💡Jobs: Cool part-time gig at Pale Blue Dot, Rockstart is looking for an AgriFood Program Lead, NXT LVL PZA (UK) are hiring a kitchen manager. In vertical farming: Ljusgårda (Sweden) are hiring multiple positions and Yasai (Switzerland) are hiring a Head of Brand & Marketing.


How did you like today's email?

Love it 😁 Meh 😐 Hate it 🙁

Curated by Nicola & Arman

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