This Week: Oreos through-the-roof sales and cultivated chicken reaches young diners

This Week: Oreos through-the-roof sales and cultivated chicken reaches young diners

By
Nicola Spalding
December 19, 2020

Everyone's doing their '2020 in an image', so, here's mine. What's yours?

Daniel Ruben of FoodTech Weekly and I just wrapped up our final list of the year. Here's 10 Singaporean 🇸🇬 FoodTech startups to watch and the full list of 40+  companies.

It's been fun mapping out these foodtech landscapes from Switzerland to Sweden, Israel to the Netherlands. Is this something you'd like to see more of next year - and if so which countries should we cover?

Subscribe to This Week In Food:

Weekly Digest

  • 📈 What’s Up: Sales of specialty Oreos have jumped more than 12% over the last three years. During that same time, sales of classic Oreos soared over 22%. The plant-based meat market is set to double to $8.3Bn by 2025, with pea protein the fastest-growing segment of the industry. And lots of UK consumers are having a vegan (socially-distanced) Christmas, with plant-based pre-orders up 700% at Waitrose this year, plus Tesco’s vegan chicken selling out.
  • 📉 What’s Down: A study has found that vegan meals cost 40% less than meat or fish, and with Veganuary around the corner it might be the perfect time to stash some cash (and eat more sustainably).
  • 💰 New in Funding: the Chinese e-grocery startup that raised $306M, TurtleTreeLab's oversubscribed $6.2M round and the Swiss hydration firm that picked up a cool $3M, all that and more funding news inside.
  • 🐟 Discover: From climate-friendly snacks to ocean nourishing burgers, discover the top 3 startups of the week.
  • 👀 Weekend Reading:
    Short:
    Top tips from a founder who went 0 to over £70m in rev in 5 years
    Medium:
    GOOD Meat's website just launched - it read's like a short story and is a wonderful example of brand storytelling.
    Long:
    Cell-based meat in Asia-Pacific
  • 👀 Private area: Almost every consumer will have purchased a private-label product – whether that’s a no-frills box of value pasta or an own-brand carton of milk. The international private-label food and beverages market is growing and is expected to increase in size by $215.81 billion between 2020 and 2024, so one thing’s for certain: grocery retailers who nail their private-label offering have a lot to gain. Explore this trend further on FoodHack+.
  • 🐓Eat Just has made the world’s first commercial sale of its cultivated chicken, to a restaurant in Singapore, just weeks after gaining regulatory approval. The restaurant, 1880, will be launching the cell-based chicken on Saturday 19th December to young diners aged 14-18, and will serve three dishes inspired by the cuisines of China, the US and Brazil, the three biggest poultry producers in the world.

Source: GOOD Meats's new website
Close off 2020 right
Our Trends Editors spend thousands of hours researching the food & tech space (so you don't have to) and summarise them into easy to digest reports. Why? So you can find the next big ideas, before they go big. Here's a taste.

Starting Jan 1st, FoodHack+ memberships increase to $297/yr so any memberships bought before 31st December gets a $120 off lifetime discount.

Get FoodHack+

  • 🥬 Bowery has announced its ‘most technologically advanced’ indoor farm, which will turn a non-arable industrial site in Pennsylvania into a farm that will grow leafy greens year-round, and could serve 50Mpeople in a 200 mile radius.
  • 🥔 McCain Foods is investing $200M to construct a second potato plant in China, to continue to lead innovation in frozen potato products.
  • 🍔 British plant-based meat brand Meatless Farm is expanding its US retail footprint, plans to launch a dozen new products within the next six months, and hopes to net $75M next year to fund its plans for global growth.
  • 💦 Nestlé Waters is investing in alternative packaging technologies to minimise the impact of improperly-recycled plastics leaking toxins into the environment, as part of its commitment to achieve 25% recycled PET plastic across its US portfolio by next year. (More on this next week in FoodHack+)

    🚀 Plant-based launches:
  • Plant-based meat producer Moving Mountains is launching its first plant-based fish product, vegan fish fingers, into Waitrose in the UK just after Christmas, just in time for Veganuary.
  • Tyson Foods is ditching the animal-based ingredients in its ‘hybrid’ food range Raised & Roots, and reworking the offer to be a 100% plant-based line in response to the growing market for vegan food products.
  • Hormel Foods is launching plant-based protein puffs under its Happy Little Plants brand, which are gluten-free and contain 16g of protein per serving.
  • Jelly Belly has launched a line of gelatin-free vegan gummy candy, and expects to expand the range into Australia next year.
  • Subway UK is releasing a vegan chicken sub and cookie ahead of Veganuary, so vegan consumers can buy a fully plant-based meal deal.


Subways vegan chicken sub
  • 🧃Ocean Spray is working with Amai Proteins’ ‘hyper-sweet designer protein’, which it claims is ‘tasty, scalable and sustainable’, to develop a cranberry juice drink which has 40% less sugar but does not compromise on taste.
  • 🥛 Nestlé is launching a functional milk product in China, designed to support mobility during ageing, which is the first product with functional food approval in the country.
  • 🍻 Craft non-alcoholic beers have seen triple digit growth in 2020, so no surprise that Brooklyn Brewery is launching a Special Effects IPA which ‘tastes exactly like regular beer’ but without the booze.

Subscribe to This Week In Food:

Become a FoodHack+ member to get unlimited access

  • Access premium publications
  • Get listed on our directory
  • Join a Global Community

Everyone's doing their '2020 in an image', so, here's mine. What's yours?

Daniel Ruben of FoodTech Weekly and I just wrapped up our final list of the year. Here's 10 Singaporean 🇸🇬 FoodTech startups to watch and the full list of 40+  companies.

It's been fun mapping out these foodtech landscapes from Switzerland to Sweden, Israel to the Netherlands. Is this something you'd like to see more of next year - and if so which countries should we cover?

Subscribe to This Week In Food:

Weekly Digest

  • 📈 What’s Up: Sales of specialty Oreos have jumped more than 12% over the last three years. During that same time, sales of classic Oreos soared over 22%. The plant-based meat market is set to double to $8.3Bn by 2025, with pea protein the fastest-growing segment of the industry. And lots of UK consumers are having a vegan (socially-distanced) Christmas, with plant-based pre-orders up 700% at Waitrose this year, plus Tesco’s vegan chicken selling out.
  • 📉 What’s Down: A study has found that vegan meals cost 40% less than meat or fish, and with Veganuary around the corner it might be the perfect time to stash some cash (and eat more sustainably).
  • 💰 New in Funding: the Chinese e-grocery startup that raised $306M, TurtleTreeLab's oversubscribed $6.2M round and the Swiss hydration firm that picked up a cool $3M, all that and more funding news inside.
  • 🐟 Discover: From climate-friendly snacks to ocean nourishing burgers, discover the top 3 startups of the week.
  • 👀 Weekend Reading:
    Short:
    Top tips from a founder who went 0 to over £70m in rev in 5 years
    Medium:
    GOOD Meat's website just launched - it read's like a short story and is a wonderful example of brand storytelling.
    Long:
    Cell-based meat in Asia-Pacific
  • 👀 Private area: Almost every consumer will have purchased a private-label product – whether that’s a no-frills box of value pasta or an own-brand carton of milk. The international private-label food and beverages market is growing and is expected to increase in size by $215.81 billion between 2020 and 2024, so one thing’s for certain: grocery retailers who nail their private-label offering have a lot to gain. Explore this trend further on FoodHack+.
  • 🐓Eat Just has made the world’s first commercial sale of its cultivated chicken, to a restaurant in Singapore, just weeks after gaining regulatory approval. The restaurant, 1880, will be launching the cell-based chicken on Saturday 19th December to young diners aged 14-18, and will serve three dishes inspired by the cuisines of China, the US and Brazil, the three biggest poultry producers in the world.

Source: GOOD Meats's new website
Close off 2020 right
Our Trends Editors spend thousands of hours researching the food & tech space (so you don't have to) and summarise them into easy to digest reports. Why? So you can find the next big ideas, before they go big. Here's a taste.

Starting Jan 1st, FoodHack+ memberships increase to $297/yr so any memberships bought before 31st December gets a $120 off lifetime discount.

Get FoodHack+

  • 🥬 Bowery has announced its ‘most technologically advanced’ indoor farm, which will turn a non-arable industrial site in Pennsylvania into a farm that will grow leafy greens year-round, and could serve 50Mpeople in a 200 mile radius.
  • 🥔 McCain Foods is investing $200M to construct a second potato plant in China, to continue to lead innovation in frozen potato products.
  • 🍔 British plant-based meat brand Meatless Farm is expanding its US retail footprint, plans to launch a dozen new products within the next six months, and hopes to net $75M next year to fund its plans for global growth.
  • 💦 Nestlé Waters is investing in alternative packaging technologies to minimise the impact of improperly-recycled plastics leaking toxins into the environment, as part of its commitment to achieve 25% recycled PET plastic across its US portfolio by next year. (More on this next week in FoodHack+)

    🚀 Plant-based launches:
  • Plant-based meat producer Moving Mountains is launching its first plant-based fish product, vegan fish fingers, into Waitrose in the UK just after Christmas, just in time for Veganuary.
  • Tyson Foods is ditching the animal-based ingredients in its ‘hybrid’ food range Raised & Roots, and reworking the offer to be a 100% plant-based line in response to the growing market for vegan food products.
  • Hormel Foods is launching plant-based protein puffs under its Happy Little Plants brand, which are gluten-free and contain 16g of protein per serving.
  • Jelly Belly has launched a line of gelatin-free vegan gummy candy, and expects to expand the range into Australia next year.
  • Subway UK is releasing a vegan chicken sub and cookie ahead of Veganuary, so vegan consumers can buy a fully plant-based meal deal.


Subways vegan chicken sub
  • 🧃Ocean Spray is working with Amai Proteins’ ‘hyper-sweet designer protein’, which it claims is ‘tasty, scalable and sustainable’, to develop a cranberry juice drink which has 40% less sugar but does not compromise on taste.
  • 🥛 Nestlé is launching a functional milk product in China, designed to support mobility during ageing, which is the first product with functional food approval in the country.
  • 🍻 Craft non-alcoholic beers have seen triple digit growth in 2020, so no surprise that Brooklyn Brewery is launching a Special Effects IPA which ‘tastes exactly like regular beer’ but without the booze.

Subscribe to This Week In Food:

Become a FoodHack+ member to get unlimited access

  • Access premium publications
  • Get listed on our directory
  • Join a Global Community

Everyone's doing their '2020 in an image', so, here's mine. What's yours?

Daniel Ruben of FoodTech Weekly and I just wrapped up our final list of the year. Here's 10 Singaporean 🇸🇬 FoodTech startups to watch and the full list of 40+  companies.

It's been fun mapping out these foodtech landscapes from Switzerland to Sweden, Israel to the Netherlands. Is this something you'd like to see more of next year - and if so which countries should we cover?

Subscribe to This Week In Food:

Weekly Digest

  • 📈 What’s Up: Sales of specialty Oreos have jumped more than 12% over the last three years. During that same time, sales of classic Oreos soared over 22%. The plant-based meat market is set to double to $8.3Bn by 2025, with pea protein the fastest-growing segment of the industry. And lots of UK consumers are having a vegan (socially-distanced) Christmas, with plant-based pre-orders up 700% at Waitrose this year, plus Tesco’s vegan chicken selling out.
  • 📉 What’s Down: A study has found that vegan meals cost 40% less than meat or fish, and with Veganuary around the corner it might be the perfect time to stash some cash (and eat more sustainably).
  • 💰 New in Funding: the Chinese e-grocery startup that raised $306M, TurtleTreeLab's oversubscribed $6.2M round and the Swiss hydration firm that picked up a cool $3M, all that and more funding news inside.
  • 🐟 Discover: From climate-friendly snacks to ocean nourishing burgers, discover the top 3 startups of the week.
  • 👀 Weekend Reading:
    Short:
    Top tips from a founder who went 0 to over £70m in rev in 5 years
    Medium:
    GOOD Meat's website just launched - it read's like a short story and is a wonderful example of brand storytelling.
    Long:
    Cell-based meat in Asia-Pacific
  • 👀 Private area: Almost every consumer will have purchased a private-label product – whether that’s a no-frills box of value pasta or an own-brand carton of milk. The international private-label food and beverages market is growing and is expected to increase in size by $215.81 billion between 2020 and 2024, so one thing’s for certain: grocery retailers who nail their private-label offering have a lot to gain. Explore this trend further on FoodHack+.
  • 🐓Eat Just has made the world’s first commercial sale of its cultivated chicken, to a restaurant in Singapore, just weeks after gaining regulatory approval. The restaurant, 1880, will be launching the cell-based chicken on Saturday 19th December to young diners aged 14-18, and will serve three dishes inspired by the cuisines of China, the US and Brazil, the three biggest poultry producers in the world.

Source: GOOD Meats's new website
Close off 2020 right
Our Trends Editors spend thousands of hours researching the food & tech space (so you don't have to) and summarise them into easy to digest reports. Why? So you can find the next big ideas, before they go big. Here's a taste.

Starting Jan 1st, FoodHack+ memberships increase to $297/yr so any memberships bought before 31st December gets a $120 off lifetime discount.

Get FoodHack+

  • 🥬 Bowery has announced its ‘most technologically advanced’ indoor farm, which will turn a non-arable industrial site in Pennsylvania into a farm that will grow leafy greens year-round, and could serve 50Mpeople in a 200 mile radius.
  • 🥔 McCain Foods is investing $200M to construct a second potato plant in China, to continue to lead innovation in frozen potato products.
  • 🍔 British plant-based meat brand Meatless Farm is expanding its US retail footprint, plans to launch a dozen new products within the next six months, and hopes to net $75M next year to fund its plans for global growth.
  • 💦 Nestlé Waters is investing in alternative packaging technologies to minimise the impact of improperly-recycled plastics leaking toxins into the environment, as part of its commitment to achieve 25% recycled PET plastic across its US portfolio by next year. (More on this next week in FoodHack+)

    🚀 Plant-based launches:
  • Plant-based meat producer Moving Mountains is launching its first plant-based fish product, vegan fish fingers, into Waitrose in the UK just after Christmas, just in time for Veganuary.
  • Tyson Foods is ditching the animal-based ingredients in its ‘hybrid’ food range Raised & Roots, and reworking the offer to be a 100% plant-based line in response to the growing market for vegan food products.
  • Hormel Foods is launching plant-based protein puffs under its Happy Little Plants brand, which are gluten-free and contain 16g of protein per serving.
  • Jelly Belly has launched a line of gelatin-free vegan gummy candy, and expects to expand the range into Australia next year.
  • Subway UK is releasing a vegan chicken sub and cookie ahead of Veganuary, so vegan consumers can buy a fully plant-based meal deal.


Subways vegan chicken sub
  • 🧃Ocean Spray is working with Amai Proteins’ ‘hyper-sweet designer protein’, which it claims is ‘tasty, scalable and sustainable’, to develop a cranberry juice drink which has 40% less sugar but does not compromise on taste.
  • 🥛 Nestlé is launching a functional milk product in China, designed to support mobility during ageing, which is the first product with functional food approval in the country.
  • 🍻 Craft non-alcoholic beers have seen triple digit growth in 2020, so no surprise that Brooklyn Brewery is launching a Special Effects IPA which ‘tastes exactly like regular beer’ but without the booze.

Subscribe to This Week In Food:

Everyone's doing their '2020 in an image', so, here's mine. What's yours?

Daniel Ruben of FoodTech Weekly and I just wrapped up our final list of the year. Here's 10 Singaporean 🇸🇬 FoodTech startups to watch and the full list of 40+  companies.

It's been fun mapping out these foodtech landscapes from Switzerland to Sweden, Israel to the Netherlands. Is this something you'd like to see more of next year - and if so which countries should we cover?

Subscribe to This Week In Food:

Weekly Digest

  • 📈 What’s Up: Sales of specialty Oreos have jumped more than 12% over the last three years. During that same time, sales of classic Oreos soared over 22%. The plant-based meat market is set to double to $8.3Bn by 2025, with pea protein the fastest-growing segment of the industry. And lots of UK consumers are having a vegan (socially-distanced) Christmas, with plant-based pre-orders up 700% at Waitrose this year, plus Tesco’s vegan chicken selling out.
  • 📉 What’s Down: A study has found that vegan meals cost 40% less than meat or fish, and with Veganuary around the corner it might be the perfect time to stash some cash (and eat more sustainably).
  • 💰 New in Funding: the Chinese e-grocery startup that raised $306M, TurtleTreeLab's oversubscribed $6.2M round and the Swiss hydration firm that picked up a cool $3M, all that and more funding news inside.
  • 🐟 Discover: From climate-friendly snacks to ocean nourishing burgers, discover the top 3 startups of the week.
  • 👀 Weekend Reading:
    Short:
    Top tips from a founder who went 0 to over £70m in rev in 5 years
    Medium:
    GOOD Meat's website just launched - it read's like a short story and is a wonderful example of brand storytelling.
    Long:
    Cell-based meat in Asia-Pacific
  • 👀 Private area: Almost every consumer will have purchased a private-label product – whether that’s a no-frills box of value pasta or an own-brand carton of milk. The international private-label food and beverages market is growing and is expected to increase in size by $215.81 billion between 2020 and 2024, so one thing’s for certain: grocery retailers who nail their private-label offering have a lot to gain. Explore this trend further on FoodHack+.
  • 🐓Eat Just has made the world’s first commercial sale of its cultivated chicken, to a restaurant in Singapore, just weeks after gaining regulatory approval. The restaurant, 1880, will be launching the cell-based chicken on Saturday 19th December to young diners aged 14-18, and will serve three dishes inspired by the cuisines of China, the US and Brazil, the three biggest poultry producers in the world.

Source: GOOD Meats's new website
Close off 2020 right
Our Trends Editors spend thousands of hours researching the food & tech space (so you don't have to) and summarise them into easy to digest reports. Why? So you can find the next big ideas, before they go big. Here's a taste.

Starting Jan 1st, FoodHack+ memberships increase to $297/yr so any memberships bought before 31st December gets a $120 off lifetime discount.

Get FoodHack+

  • 🥬 Bowery has announced its ‘most technologically advanced’ indoor farm, which will turn a non-arable industrial site in Pennsylvania into a farm that will grow leafy greens year-round, and could serve 50Mpeople in a 200 mile radius.
  • 🥔 McCain Foods is investing $200M to construct a second potato plant in China, to continue to lead innovation in frozen potato products.
  • 🍔 British plant-based meat brand Meatless Farm is expanding its US retail footprint, plans to launch a dozen new products within the next six months, and hopes to net $75M next year to fund its plans for global growth.
  • 💦 Nestlé Waters is investing in alternative packaging technologies to minimise the impact of improperly-recycled plastics leaking toxins into the environment, as part of its commitment to achieve 25% recycled PET plastic across its US portfolio by next year. (More on this next week in FoodHack+)

    🚀 Plant-based launches:
  • Plant-based meat producer Moving Mountains is launching its first plant-based fish product, vegan fish fingers, into Waitrose in the UK just after Christmas, just in time for Veganuary.
  • Tyson Foods is ditching the animal-based ingredients in its ‘hybrid’ food range Raised & Roots, and reworking the offer to be a 100% plant-based line in response to the growing market for vegan food products.
  • Hormel Foods is launching plant-based protein puffs under its Happy Little Plants brand, which are gluten-free and contain 16g of protein per serving.
  • Jelly Belly has launched a line of gelatin-free vegan gummy candy, and expects to expand the range into Australia next year.
  • Subway UK is releasing a vegan chicken sub and cookie ahead of Veganuary, so vegan consumers can buy a fully plant-based meal deal.


Subways vegan chicken sub
  • 🧃Ocean Spray is working with Amai Proteins’ ‘hyper-sweet designer protein’, which it claims is ‘tasty, scalable and sustainable’, to develop a cranberry juice drink which has 40% less sugar but does not compromise on taste.
  • 🥛 Nestlé is launching a functional milk product in China, designed to support mobility during ageing, which is the first product with functional food approval in the country.
  • 🍻 Craft non-alcoholic beers have seen triple digit growth in 2020, so no surprise that Brooklyn Brewery is launching a Special Effects IPA which ‘tastes exactly like regular beer’ but without the booze.

Subscribe to This Week In Food: