Top 3 Startups of the Week on FoodHack | February W2

Top 3 Startups of the Week on FoodHack | February W2

By
Nicola Spalding
February 12, 2021

In the run up to Valentine’s Day we’re surprised that Lovebird Cereal didn’t bag a top three spot on our Discovery board this week, but the competition was fierce. We had chickpea snacks and tonnes of plant-based meats, but here are your winners:

1. Positively Good Co. | Gold Coast, Australia

Source: The Positively Good Co.

No-one can deny the seismic shift towards plant-based eating, but it’s not just hardcore vegans driving the trend. All over the world, consumers are actively trying to reduce their meat intake - in fact one third of UK consumers describe themselves as flexitarian, and two thirds of Americans have cut back too. The Positively Good Co.’s products are designed for flexitarians. They are hybrid meat-and-plant-based meatballs, made with Aussie beef, lamb or chicken and pimped with plant protein, which means they are a good source of fibre as well as being delicious. Plus, for kids, they’re a great source of hidden veg.

2. Wild Foods | Kiental, Switzerland

Source: Wild Foods

Vegan seafood is a growing trend, but it’s still a tiny part of the plant-based ecosystem. The US has the most vegan seafood startups in the world, yet plant-based seafood made up only 1% ($9.5M) of all retail sales of plant-based meat in the country in 2019. The space is ripe for disruption, and Wild Foods may just be the brand to do so with its plant-based smoked ‘salmon’. It’s made of four ingredients: carrots, sunflower oil, cider vinegar and salt, so is a clean-label win. We don’t know how Wild Foods did it, but the product has the same oily mouthfeel as actual smoked salmon, and it’s perfectly wood-smoked. Our co-founder, Camille, tried it and gave it the Swiss seal of approval, so you know it’s the real deal.

3. Crackd | Tring, United Kingdom

Source: Crackd

Eggs are one of the most widely available and affordable sources of protein globally, and remain a staple food across the world - in fact, the global egg market is set to be worth $244.6Bn by 2023 - so the opportunity for disruption is massive. Crackd has launched UK’s first vegan liquid egg replacement, called The No Egg Egg, which is ‘made, not laid’. It’s made from a pea protein base, and is rich in vitamin B12, which is a very important nutrient for those following a plant-based diet. It can be used in exactly the same way as you would use regular eggs and comes in a handy resealable 50% recycled plastic bottle, so you can keep it in the fridge for up to a week (if it takes you that long to use it!).

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In the run up to Valentine’s Day we’re surprised that Lovebird Cereal didn’t bag a top three spot on our Discovery board this week, but the competition was fierce. We had chickpea snacks and tonnes of plant-based meats, but here are your winners:

1. Positively Good Co. | Gold Coast, Australia

Source: The Positively Good Co.

No-one can deny the seismic shift towards plant-based eating, but it’s not just hardcore vegans driving the trend. All over the world, consumers are actively trying to reduce their meat intake - in fact one third of UK consumers describe themselves as flexitarian, and two thirds of Americans have cut back too. The Positively Good Co.’s products are designed for flexitarians. They are hybrid meat-and-plant-based meatballs, made with Aussie beef, lamb or chicken and pimped with plant protein, which means they are a good source of fibre as well as being delicious. Plus, for kids, they’re a great source of hidden veg.

2. Wild Foods | Kiental, Switzerland

Source: Wild Foods

Vegan seafood is a growing trend, but it’s still a tiny part of the plant-based ecosystem. The US has the most vegan seafood startups in the world, yet plant-based seafood made up only 1% ($9.5M) of all retail sales of plant-based meat in the country in 2019. The space is ripe for disruption, and Wild Foods may just be the brand to do so with its plant-based smoked ‘salmon’. It’s made of four ingredients: carrots, sunflower oil, cider vinegar and salt, so is a clean-label win. We don’t know how Wild Foods did it, but the product has the same oily mouthfeel as actual smoked salmon, and it’s perfectly wood-smoked. Our co-founder, Camille, tried it and gave it the Swiss seal of approval, so you know it’s the real deal.

3. Crackd | Tring, United Kingdom

Source: Crackd

Eggs are one of the most widely available and affordable sources of protein globally, and remain a staple food across the world - in fact, the global egg market is set to be worth $244.6Bn by 2023 - so the opportunity for disruption is massive. Crackd has launched UK’s first vegan liquid egg replacement, called The No Egg Egg, which is ‘made, not laid’. It’s made from a pea protein base, and is rich in vitamin B12, which is a very important nutrient for those following a plant-based diet. It can be used in exactly the same way as you would use regular eggs and comes in a handy resealable 50% recycled plastic bottle, so you can keep it in the fridge for up to a week (if it takes you that long to use it!).

Become a FoodHack+ member to get unlimited access

  • Access premium publications
  • Get listed on our directory
  • Join a Global Community

In the run up to Valentine’s Day we’re surprised that Lovebird Cereal didn’t bag a top three spot on our Discovery board this week, but the competition was fierce. We had chickpea snacks and tonnes of plant-based meats, but here are your winners:

1. Positively Good Co. | Gold Coast, Australia

Source: The Positively Good Co.

No-one can deny the seismic shift towards plant-based eating, but it’s not just hardcore vegans driving the trend. All over the world, consumers are actively trying to reduce their meat intake - in fact one third of UK consumers describe themselves as flexitarian, and two thirds of Americans have cut back too. The Positively Good Co.’s products are designed for flexitarians. They are hybrid meat-and-plant-based meatballs, made with Aussie beef, lamb or chicken and pimped with plant protein, which means they are a good source of fibre as well as being delicious. Plus, for kids, they’re a great source of hidden veg.

2. Wild Foods | Kiental, Switzerland

Source: Wild Foods

Vegan seafood is a growing trend, but it’s still a tiny part of the plant-based ecosystem. The US has the most vegan seafood startups in the world, yet plant-based seafood made up only 1% ($9.5M) of all retail sales of plant-based meat in the country in 2019. The space is ripe for disruption, and Wild Foods may just be the brand to do so with its plant-based smoked ‘salmon’. It’s made of four ingredients: carrots, sunflower oil, cider vinegar and salt, so is a clean-label win. We don’t know how Wild Foods did it, but the product has the same oily mouthfeel as actual smoked salmon, and it’s perfectly wood-smoked. Our co-founder, Camille, tried it and gave it the Swiss seal of approval, so you know it’s the real deal.

3. Crackd | Tring, United Kingdom

Source: Crackd

Eggs are one of the most widely available and affordable sources of protein globally, and remain a staple food across the world - in fact, the global egg market is set to be worth $244.6Bn by 2023 - so the opportunity for disruption is massive. Crackd has launched UK’s first vegan liquid egg replacement, called The No Egg Egg, which is ‘made, not laid’. It’s made from a pea protein base, and is rich in vitamin B12, which is a very important nutrient for those following a plant-based diet. It can be used in exactly the same way as you would use regular eggs and comes in a handy resealable 50% recycled plastic bottle, so you can keep it in the fridge for up to a week (if it takes you that long to use it!).

In the run up to Valentine’s Day we’re surprised that Lovebird Cereal didn’t bag a top three spot on our Discovery board this week, but the competition was fierce. We had chickpea snacks and tonnes of plant-based meats, but here are your winners:

1. Positively Good Co. | Gold Coast, Australia

Source: The Positively Good Co.

No-one can deny the seismic shift towards plant-based eating, but it’s not just hardcore vegans driving the trend. All over the world, consumers are actively trying to reduce their meat intake - in fact one third of UK consumers describe themselves as flexitarian, and two thirds of Americans have cut back too. The Positively Good Co.’s products are designed for flexitarians. They are hybrid meat-and-plant-based meatballs, made with Aussie beef, lamb or chicken and pimped with plant protein, which means they are a good source of fibre as well as being delicious. Plus, for kids, they’re a great source of hidden veg.

2. Wild Foods | Kiental, Switzerland

Source: Wild Foods

Vegan seafood is a growing trend, but it’s still a tiny part of the plant-based ecosystem. The US has the most vegan seafood startups in the world, yet plant-based seafood made up only 1% ($9.5M) of all retail sales of plant-based meat in the country in 2019. The space is ripe for disruption, and Wild Foods may just be the brand to do so with its plant-based smoked ‘salmon’. It’s made of four ingredients: carrots, sunflower oil, cider vinegar and salt, so is a clean-label win. We don’t know how Wild Foods did it, but the product has the same oily mouthfeel as actual smoked salmon, and it’s perfectly wood-smoked. Our co-founder, Camille, tried it and gave it the Swiss seal of approval, so you know it’s the real deal.

3. Crackd | Tring, United Kingdom

Source: Crackd

Eggs are one of the most widely available and affordable sources of protein globally, and remain a staple food across the world - in fact, the global egg market is set to be worth $244.6Bn by 2023 - so the opportunity for disruption is massive. Crackd has launched UK’s first vegan liquid egg replacement, called The No Egg Egg, which is ‘made, not laid’. It’s made from a pea protein base, and is rich in vitamin B12, which is a very important nutrient for those following a plant-based diet. It can be used in exactly the same way as you would use regular eggs and comes in a handy resealable 50% recycled plastic bottle, so you can keep it in the fridge for up to a week (if it takes you that long to use it!).