Top 3 Startups of the Week on FoodHack | November W3

Top 3 Startups of the Week on FoodHack | November W3

By
Nicola Spalding
November 20, 2020

We love finding exciting new products to share, and this week had a great mix of ideas from all over the world. Do you know of any cool new launches? Feel free to get in touch! Can they rival this week’s lineup, which featured protein-rich non-alcoholic beer, exotic plant-based convenience foods and fresh and frozen spirulina, PLUS these three incredible winners?

1. Spoons of Taste | Munich, Germany

Source: Spoons of taste


Lots of us are working from home at the moment, and (in this house anyway) reaching for snacks way more frequently than necessary. Step away from crisps, cookies and candy, tempting as they are, because Munich-based Spoons of Taste has developed indulgent plant-based bites, which are nourishing and made from all-natural ingredients.

They’re designed to be vegan and free from gluten, dairy, nuts and soy, and they don’t have any refined sugars so are good news for your gut. Instead, each flavour of bites contains nutritious ingredients such as dates, oats, rice milk, goji berries, coconut and matcha tea. The global healthy snacks market is projected to be worth $32.3Bn by 2025 as consumers become more aware of the risks of excess sugar consumption, and you can eat these Feel Good Bites guilt-free.

2. Pricklee | Boston, USA

Souce: Pricklee

I’d never even heard of cactus water before this week, but apparently it’s a market which is rapidly gaining traction, valued at $16.7M in 2019 and projected to grow at a CAGR of 20.4% from 2020 to 2027. It’s popular with athletes (which is probably why I hadn’t heard of it) because it contains an amino acid called taurine which helps to boost performance and repair muscle tissue. Also, it tastes great!

Boston-based Pricklee’s version tastes of watermelon and bubblegum and is incredibly refreshing, plus cactus water has half the sugars and calories of coconut water but still has all the good antioxidants and electrolytes.

3. JOYÀ | Toronto, Canada

Source: JOYÀ

Wellness is a hot topic, and adaptogens play a big role, with a market value which is set to reach $23.4Bn by the end of 2030. Consumers care about health, and more than ever want foods, drinks and supplements which nourish and work for our bodies, so adaptogenic herbs and ingredients fit the bill because they are seen as an integral part of folk medicine, which gives them something of a wellness “halo” and attracts natural products buyers.

Canadian brand JOYÀ is getting in on the action, with a range of expertly crafted adaptogenic blends to promote optimal wellness and support a daily routine. None of the products contain gluten, refined sugars, dairy, preservatives, stabilizers or additives, and they have guaranteed levels of active compounds, so you can be sure that they’re doing you good.

Written by
Nicola Spalding

Nicola is a trends analyst and content writer based in West Yorkshire. She has ten years' experience in UK and international retail, including a stint as a trend and innovation specialist for Morrisons supermarkets. A born foodie who loves words, it made sense for her to start writing about all the exciting things happening in food.

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We love finding exciting new products to share, and this week had a great mix of ideas from all over the world. Do you know of any cool new launches? Feel free to get in touch! Can they rival this week’s lineup, which featured protein-rich non-alcoholic beer, exotic plant-based convenience foods and fresh and frozen spirulina, PLUS these three incredible winners?

1. Spoons of Taste | Munich, Germany

Source: Spoons of taste


Lots of us are working from home at the moment, and (in this house anyway) reaching for snacks way more frequently than necessary. Step away from crisps, cookies and candy, tempting as they are, because Munich-based Spoons of Taste has developed indulgent plant-based bites, which are nourishing and made from all-natural ingredients.

They’re designed to be vegan and free from gluten, dairy, nuts and soy, and they don’t have any refined sugars so are good news for your gut. Instead, each flavour of bites contains nutritious ingredients such as dates, oats, rice milk, goji berries, coconut and matcha tea. The global healthy snacks market is projected to be worth $32.3Bn by 2025 as consumers become more aware of the risks of excess sugar consumption, and you can eat these Feel Good Bites guilt-free.

2. Pricklee | Boston, USA

Souce: Pricklee

I’d never even heard of cactus water before this week, but apparently it’s a market which is rapidly gaining traction, valued at $16.7M in 2019 and projected to grow at a CAGR of 20.4% from 2020 to 2027. It’s popular with athletes (which is probably why I hadn’t heard of it) because it contains an amino acid called taurine which helps to boost performance and repair muscle tissue. Also, it tastes great!

Boston-based Pricklee’s version tastes of watermelon and bubblegum and is incredibly refreshing, plus cactus water has half the sugars and calories of coconut water but still has all the good antioxidants and electrolytes.

3. JOYÀ | Toronto, Canada

Source: JOYÀ

Wellness is a hot topic, and adaptogens play a big role, with a market value which is set to reach $23.4Bn by the end of 2030. Consumers care about health, and more than ever want foods, drinks and supplements which nourish and work for our bodies, so adaptogenic herbs and ingredients fit the bill because they are seen as an integral part of folk medicine, which gives them something of a wellness “halo” and attracts natural products buyers.

Canadian brand JOYÀ is getting in on the action, with a range of expertly crafted adaptogenic blends to promote optimal wellness and support a daily routine. None of the products contain gluten, refined sugars, dairy, preservatives, stabilizers or additives, and they have guaranteed levels of active compounds, so you can be sure that they’re doing you good.

Become a FoodHack+ member to get unlimited access

  • Access premium publications
  • Get listed on our directory
  • Join a Global Community
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We love finding exciting new products to share, and this week had a great mix of ideas from all over the world. Do you know of any cool new launches? Feel free to get in touch! Can they rival this week’s lineup, which featured protein-rich non-alcoholic beer, exotic plant-based convenience foods and fresh and frozen spirulina, PLUS these three incredible winners?

1. Spoons of Taste | Munich, Germany

Source: Spoons of taste


Lots of us are working from home at the moment, and (in this house anyway) reaching for snacks way more frequently than necessary. Step away from crisps, cookies and candy, tempting as they are, because Munich-based Spoons of Taste has developed indulgent plant-based bites, which are nourishing and made from all-natural ingredients.

They’re designed to be vegan and free from gluten, dairy, nuts and soy, and they don’t have any refined sugars so are good news for your gut. Instead, each flavour of bites contains nutritious ingredients such as dates, oats, rice milk, goji berries, coconut and matcha tea. The global healthy snacks market is projected to be worth $32.3Bn by 2025 as consumers become more aware of the risks of excess sugar consumption, and you can eat these Feel Good Bites guilt-free.

2. Pricklee | Boston, USA

Souce: Pricklee

I’d never even heard of cactus water before this week, but apparently it’s a market which is rapidly gaining traction, valued at $16.7M in 2019 and projected to grow at a CAGR of 20.4% from 2020 to 2027. It’s popular with athletes (which is probably why I hadn’t heard of it) because it contains an amino acid called taurine which helps to boost performance and repair muscle tissue. Also, it tastes great!

Boston-based Pricklee’s version tastes of watermelon and bubblegum and is incredibly refreshing, plus cactus water has half the sugars and calories of coconut water but still has all the good antioxidants and electrolytes.

3. JOYÀ | Toronto, Canada

Source: JOYÀ

Wellness is a hot topic, and adaptogens play a big role, with a market value which is set to reach $23.4Bn by the end of 2030. Consumers care about health, and more than ever want foods, drinks and supplements which nourish and work for our bodies, so adaptogenic herbs and ingredients fit the bill because they are seen as an integral part of folk medicine, which gives them something of a wellness “halo” and attracts natural products buyers.

Canadian brand JOYÀ is getting in on the action, with a range of expertly crafted adaptogenic blends to promote optimal wellness and support a daily routine. None of the products contain gluten, refined sugars, dairy, preservatives, stabilizers or additives, and they have guaranteed levels of active compounds, so you can be sure that they’re doing you good.

We love finding exciting new products to share, and this week had a great mix of ideas from all over the world. Do you know of any cool new launches? Feel free to get in touch! Can they rival this week’s lineup, which featured protein-rich non-alcoholic beer, exotic plant-based convenience foods and fresh and frozen spirulina, PLUS these three incredible winners?

1. Spoons of Taste | Munich, Germany

Source: Spoons of taste


Lots of us are working from home at the moment, and (in this house anyway) reaching for snacks way more frequently than necessary. Step away from crisps, cookies and candy, tempting as they are, because Munich-based Spoons of Taste has developed indulgent plant-based bites, which are nourishing and made from all-natural ingredients.

They’re designed to be vegan and free from gluten, dairy, nuts and soy, and they don’t have any refined sugars so are good news for your gut. Instead, each flavour of bites contains nutritious ingredients such as dates, oats, rice milk, goji berries, coconut and matcha tea. The global healthy snacks market is projected to be worth $32.3Bn by 2025 as consumers become more aware of the risks of excess sugar consumption, and you can eat these Feel Good Bites guilt-free.

2. Pricklee | Boston, USA

Souce: Pricklee

I’d never even heard of cactus water before this week, but apparently it’s a market which is rapidly gaining traction, valued at $16.7M in 2019 and projected to grow at a CAGR of 20.4% from 2020 to 2027. It’s popular with athletes (which is probably why I hadn’t heard of it) because it contains an amino acid called taurine which helps to boost performance and repair muscle tissue. Also, it tastes great!

Boston-based Pricklee’s version tastes of watermelon and bubblegum and is incredibly refreshing, plus cactus water has half the sugars and calories of coconut water but still has all the good antioxidants and electrolytes.

3. JOYÀ | Toronto, Canada

Source: JOYÀ

Wellness is a hot topic, and adaptogens play a big role, with a market value which is set to reach $23.4Bn by the end of 2030. Consumers care about health, and more than ever want foods, drinks and supplements which nourish and work for our bodies, so adaptogenic herbs and ingredients fit the bill because they are seen as an integral part of folk medicine, which gives them something of a wellness “halo” and attracts natural products buyers.

Canadian brand JOYÀ is getting in on the action, with a range of expertly crafted adaptogenic blends to promote optimal wellness and support a daily routine. None of the products contain gluten, refined sugars, dairy, preservatives, stabilizers or additives, and they have guaranteed levels of active compounds, so you can be sure that they’re doing you good.