Better Juice

Better juice naturally reduces sugars from natural products like juice

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Better juice naturally reduces sugars from natural products like juice

Better Juice

Sugar is the major contributor to the 21st-century pandemics: overweight, obesity and diabetes. More than 20% of an average daily sugar intake originates from drinks. Thus sugary beverages are considered as a high health risk. Artificial beverages could be manufactured sugar-free but in 100% natural juices where sugar naturally resides there are no sugar-free alternatives. 100% fruit juices that are considered healthy contain a substantial amount of innate sugars like, orange juice contains 11% sugar.  

Better juice developed a B2B device, continues flow bioreactor containing immobilized Non-GMO microorganisms that bio-convert all kind of juice sugars to healthy, non-digestible forms, without altering taste nor smell, besides the reduced sweetness. Our process improves juice by enriching it with dietary fibers thus creating a Better juice.  Better Juice advantages: bio-converting all sugars, a low impact on juice costs, process flexibility to the manufacturer needs assuring production of a unified, tasty juice.

Better Juice was established in 2017 by a team of food professionals along with Hebrew University and seed investor, the Kitchen Hub foodtech incubator.

Founder and CEO Eran Blachinsky, PhD, MBA, a veteran chemical and food industry executive with R&D, business and leadership expertise. CSO Roni Shapira, PhD, is a senior academician, product development specialist and regulatory advisor in food and beverage microbiology. Partner, COO and VP of Business Development Gali Yarom is a seasoned food industry executive, with expertise in large-scale operations, management and strategic partnerships.

Featured on
November 15, 2020
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