Ful Foods

A delightfully refreshing, incredibly nutritious beverage brewed with planet-healing microalgae

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A delightfully refreshing, incredibly nutritious beverage brewed with planet-healing microalgae

Ful Foods

Every bottle of waterFUL contains FUL, an ingredient centered around microalgae – a rich source of daily natural protein, antioxidants and immune boosting properties. Good for you: FUL is derived from micro-algae, a powerful source of nutrition that also happens to be one of the oldest most sustainable substances on earth.

Good for the planet: Micro-algae produces over half of the oxygen we breath and is more efficient at capturing CO2 than trees. Plus, it requires no arable land to grow and is highly resource efficient.

Founders Julia, Sara and Cristina became inspired by microalgae’s potential to sustainably nourish our growing population during their MBA at INSEAD when they joined forces to pursue a research project across Asia, Europe and the U.S. with over 100 startups, investors, NGOs addressing such massive challenges as how to feed our growing planet by 2050 (an issue in particular the three plant based foodies had long cared deeply about).

This experience produced a collective vision that eventually became FUL: a triple bottom line venture in which impact on people’s health, the planet and profit are all in perfect alignment.

Featured on
August 24, 2020
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Mark Curry

Very interesting product!

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Mark Curry

Very interesting product!

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