HUJ Foods

100% plant-based toppings full of energy ⚡️ Produced in our small cold cuts factory in Alingsås.

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100% plant-based toppings full of energy ⚡️ Produced in our small cold cuts factory in Alingsås.

HUJ Foods

In 2016, Alice and Jonas eat a plant-based diet. When Alice stands at home in the kitchen in Alingsås and spreads a sandwich with margarine and salt, she thinks the sandwich feels a little dull. And on closer inspection, it seems that there is a lack of good plant-based toppings on the market.

Out of one's own need - and in the reluctance to wait for someone else to solve the problem, a business idea begins to be born. Alice and Jonas sit down and sketch out how they could go about it. They write a bit cocky "Tomorrow's toppings" on a white piece of paper.

The story of HUJ is born here and there.

Fast forward to 2020

Featured on
February 15, 2021
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