I am Grounded

Functional better-for you snacks rich in antioxidants and utilise upcycled coffee fruit.

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Functional better-for you snacks rich in antioxidants and utilise upcycled coffee fruit.

I am Grounded

In coffee farming, the fruit of coffee is considered a byproduct with roughly 91% ending up as landfill, releasing greenhouse gas emissions and polluting local ecosystems. Roughly translated thats about 20 billion KG's coffee byproduct left to rot each year or 16.6 million tonnes of CO2 emissions. The good news is that change is happening, it's happening in almost every industry including in coffee, where a change in the utilisation & commercialisation of the byproduct and leads to security and sustainability for coffee farmers and pickers. Founded by Lachlan Powell and Vanessa Murillo, the Coffee Fruit Bar is a product of I am Grounded, a disruptive health and wellness social enterprise based in Brisbane, Australia.  

We’re on a mission to create systemic change in coffee by adding value to the fruit. Our first product the Coffee Fruit Bar, harnesses the power of upcycling the natural by-product of the coffee cherry, to contribute positive environmental and social change in coffee producing and coffee drinking communities. Every gram of fruit upcycled makes a difference. Since March 2019, I Am Grounded have utilised just over 1,000Kg of upcycled coffee fruit! Our goal is to double that by the end of 2020!

Featured on
October 12, 2020
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Work in the coffee industry and hate how much coffee fruit isn't repurposed. Love this!

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Tasting nothing like coffee, the coffee fruit is a sweet plum like superfruit that is discarded in the coffee farming process. A nootropic that is functional and better-for-you.

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Tasting nothing like coffee, the coffee fruit is a sweet plum like superfruit that is discarded in the coffee farming process. A nootropic that is functional and better-for-you.

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Upvoted
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Work in the coffee industry and hate how much coffee fruit isn't repurposed. Love this!

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