Drinking a Moment should feel like meditation – just a lot easier and a lot more fun. We create beverages and experiences that evoke the same feeling as meditation, allowing customers to reset and feel renewed. Our proprietary formulation helps customers reduce stress, improve focus, and enhance creativity.

Moment is a revolutionary beverage brand that launched in Summer 2020. Moment backs its mediative mission with a "zen guarantee" - if a customer doesn't feel zen after drinking one, they will give you a month of regular, old meditation sessions on the house - perfect for the stress-fueled year everyone has had so far.

Moment’s proprietary blend of botanicals and adaptogens promotes alpha brainwaves – the same ones that arise during meditation – for a feeling of calmness and clarity. It’s all backed by science, and is totally natural, non-GMO, and has no caffeine or added sugar. This is not a CBD drink, but a brand new category.

Moment is reimagining the 5,000-year-old field of meditation for the twenty-first century, where unplugging can feel like more work than remaining plugged in, and everyone is too busy to roll out a yoga mat or sit down for ten minutes of a meditation app. Moment is the easy way to get into the same headspace. There are no light pastels or zen motifs – it’s colorful and optimistic – and is focused on the carefree feeling you get after you’ve come back refreshed from a break and are ready to take on the world.

Moment was founded by immigrant couple, Faheem Kajee and Aisha Chottani. Faheem was drinking ten coffees a day and hardly sleeping, before a health scare inspired him to pick up meditation. It improved his life, enhanced his focus, and decreased his stress levels. He wanted to share this feeling with the world so that anyone could press pause on the afternoon rush. He spent two years researching stress-relieving botanicals and adaptogens, before his mother-in-law recommended some herbs she used in Pakistan. People loved the new formulation, and each flavor is now inspired by traditional drinks from all around the world: Tulsi Lemon from Pakistan (where Aisha is from); Rooibos Blood Orange from South Africa (where Faheem is from); and Hibiscus Dragon Fruit from South East Asia. With 1 % of our proceeds going towards helping kids in school learn about mindfulness