We know life can be stressful and at times it can be tricky to make good choices. That’s why our mission is to enable you (and the planet) to live a better life, both by saving time and by fueling you with energy. You can always trust our products to be nutritious, convenient and tasty. We use oats, not only because they’re sustainable, but also because they’re an extraordinarily versatile and pure ingredient, which has made it possible for us to create products with excellent taste (more below on our love for oats

No white sugar or artificial sweeteners
We love cakes and candy but dislike finding hidden sugar in products where you did not expect it. That’s why we want to be transparent about what we have in our products and would never hide anything, especially not sugar. However, we believe that life should taste a bit sweet even though it might sometimes feel more like bittersweet. That’s why we sweeten our products with coconut sugar, cane sugar, agave syrup and natural sweeteners like Stevia.

Always vegan
All of our products are plant-based and never contain any animal ingredients. We could get on our soap box and preach about climate change and all that stuff, but we think you’re smart enough to cover it by yourself. And, we won’t judge if you still have bacon & eggs for breakfast occasionally.