I believe that for food innovation to be truly meaningful, it must bridge the gap between scientific potential, entrepreneurial spirit, and a fundamental commitment to public health. My driving focus is on creating solutions where health and sustainability are the core business model, not just a side effect. This means championing initiatives that prioritize nutritious outcomes—whether through combating food waste, developing functional ingredients, or building brands that make healthy choices accessible and desirable. As a FoodHack ambassador, I am dedicated to fostering a community in Wageningen where this balanced approach can thrive. I want to connect scientists, entrepreneurs, and students who share the conviction that profit and purpose must go hand-in-hand. Together, we can build a food system that is not only innovative and profitable but also genuinely healthier for people and the planet.